Welcome!

@ThingsExpo Authors: Ed Featherston, Elizabeth White, Liz McMillan, Jason Bloomberg, Pat Romanski

News Feed Item

New Study Finds U.S. Consumers Continue to Amass Valuable Troves of Digital Content

Increased Ownership of Digital Devices - Especially Camera Phones and Digital Audio Players -- Generates More Content That Con

Both the value and volume of digital content continues to rise as U.S. consumers amass more music, photos, movies and games, and as they use a growing array of devices to enjoy their content libraries. A recent study conducted by KRC Research and Hitachi Global Storage Technologies (Hitachi GST) found that consumers of all ages have a voracious appetite for digital content and the average dollar value of these stored collections has now reached $1,660 per person, up 46 percent from just three years ago.

On average, U.S. consumers now store 907 songs, 924 photos, 25 movies and 7 games on their digital audio players, digital cameras, camera phones, digital video recorders (DVRs) and desktop or notebook computers. Compared to what they stored in 2005, this represents a:

  • 134% increase in the number of songs
  • 138% rise in the number of photos
  • 56% jump in the number of movies

This survey provides a snapshot into the digital storage needs, behaviors and attitudes of Americans. It indicates that we have now entered what Hitachi calls the “Tera Era,” where the amount of digital information being created, accessed, shared and stored around the world continues to grow at an unrelenting pace.

The intersection of three dynamic elements -- capacity, content and culture -- has resulted in explosive growth in the amounts and types of information people are now storing. Megabytes are long forgotten. Today, gigabytes are being replaced by terabytes, hence the Tera Era. A Hitachi white paper and more details about the Tera Era can be found at www.hitachigst.com/TeraEra.

The KRC Research and Hitachi study polled 1,008 adults (ages 18-65+) during May of 2008. Comparisons were then made to the findings from the same survey that KRC Research and Hitachi conducted in 2005. Key findings from the 2008 study are summarized below.

What’s it all Worth?

The average U.S. consumer now owns, on average, $1,660 worth1 of digital content, an increase of 46 percent ($525) over the $1,135 average in 2005. Furthermore, nearly 20 percent consider their content priceless. Not at all surprising, given the large volumes of music, photos, movies and games consumers are now storing.

Young adults (aged 18-24) store far more songs than all of the other adult age categories, storing an average of 2,065 songs on their digital devices. Compared to three years ago, young adults today have increased the amount of music they keep by 874 songs.

Do women value their digital content more than men? The survey found that half of the women who own digital devices (46 percent) said their data is either priceless or valuable, as opposed to 35 percent of men.

The survey found that digital photos were the most commonly stored type of content. More than eight in 10 consumers with digital devices (82 percent) reported that they digitally archive their photos, representing a nine percent increase over those surveyed in 2005.

While young adults were the demographic that stored the most songs in the survey, it was adults ages 35 to 44 who stored the most photos -- 1,386 on average. Young adults (18-24), on the other hand, stored an average of 957 photos.

Three consumers in ten reported storing movies, about 32 percent, compared to 25 percent in 2005.

Digital Devices on the Rise

Almost nine in ten Americans (88 percent) now own some kind of electronic device that provides digital storage. In particular, camera phones and digital audio players showed the biggest increase since the 2005 study. Six in ten Americans now have a cell phone with a camera, more than doubling the level from 2005. Digital camera ownership increased as well, jumping to 46 percent of Americans, from 31 percent in 2005.

Digital audio players saw a particularly high increase. In the past three years, ownership of digital music players has almost doubled, climbing from 19 percent in 2005 to 43 percent today.

Among other digital devices surveyed, it was discovered that 46 percent of Americans own a notebook computer, up from 31 percent in 2005, which represents a 14 percent jump. Half of all Americans now own a DVR, an increase of 13 percent from those surveyed in 2005. Portable movie player adoption jumped 10 percent from 2005, with 37 percent of all consumers owning one today.

“The increased adoption of digital devices today is fueling the storage requirements of tomorrow,” said Raj Das, senior vice president of worldwide marketing, Hitachi Global Storage Technologies. “Consumers are expected to continue generating data at an incredibly fast pace, as content is created, shared among colleagues, friends and family and then archived in multiple locations. The end result is that storage volumes will be driven to unprecedented levels.”

Never Enough Storage Space

Asked about storage requirements, the study found continued demand for more digital storage space. In fact, one in four consumers (26 percent) now wish they had “so much storage that it was never an issue.”

Methodology

KRC Research conducted a national random telephone survey of 1,008 U.S. adults between May 8 to May 11, 2008 on behalf of Hitachi Global Storage Technologies. The estimated margin of error for the study is ±3.1 percentage points at the 95% confidence level. The results of the survey are weighted to match the general population, although the sample sizes KRC provided are unweighted.

About Hitachi Global Storage Technologies

Hitachi Global Storage Technologies develops advanced hard disk drives to store and preserve the world’s valued data. Founded by the pioneers of hard drives, Hitachi GST enables users to fully engage in the digital lifestyle by providing high-value, high-capacity storage in formats suitable for the office, in the home or on the road. With vertically integrated research, design and manufacturing capabilities, Hitachi GST delivers leadership technology and quality to its global customer base.

With approximately 33,000 employees worldwide, Hitachi GST offers a comprehensive range of hard drive products for desktop computers, high-performance storage systems and servers, notebooks and consumer devices. For more information, please visit the company’s website at www.hitachigst.com.

About Hitachi, Ltd.

Hitachi, Ltd., (NYSE:HIT) (TOKYO:6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 390,000 employees worldwide. Fiscal 2007 (ended March 31, 2008) consolidated revenues totaled 11,226 billion yen ($112.2 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, logistics, materials and financial services. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

One GB is equal to one billion bytes. Accessible capacity may be less.

Hitachi Global Storage Technologies' trademarks are authorized for use in countries and jurisdictions in which Hitachi Global Storage Technologies has the right to use, market and advertise the brands. The Travelstar trademark is authorized for use in the Americas, EMEA, and the following Asia-Pacific countries and jurisdictions: Australia, Hong Kong, Japan, New Zealand, South Korea and Taiwan. Hitachi Global Storage Technologies shall not be liable to third parties for unauthorized use of its trademarks.

1 Based on average price of digital songs, printed photos, movie DVDs and PC video games from popular retailers.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
BnkToTheFuture.com is the largest online investment platform for investing in FinTech, Bitcoin and Blockchain companies. We believe the future of finance looks very different from the past and we aim to invest and provide trading opportunities for qualifying investors that want to build a portfolio in the sector in compliance with international financial regulations.
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
We are given a desktop platform with Java 8 or Java 9 installed and seek to find a way to deploy high-performance Java applications that use Java 3D and/or Jogl without having to run an installer. We are subject to the constraint that the applications be signed and deployed so that they can be run in a trusted environment (i.e., outside of the sandbox). Further, we seek to do this in a way that does not depend on bundling a JRE with our applications, as this makes downloads and installations rat...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is ...