Welcome!

@ThingsExpo Authors: Pat Romanski, Zakia Bouachraoui, Liz McMillan, Elizabeth White, Yeshim Deniz

Related Topics: @CloudExpo, @DXWorldExpo, @ThingsExpo

@CloudExpo: Blog Feed Post

The Cloud Network Era | @CloudExpo #Cloud #DigitalTransformation

Technology has always driven massive changes in the business of television

Technology has always driven massive changes in the business of television. The movement from the Broadcast era to the Pay TV era was powered by the new technologies of cable and satellite. And the engine of the next major shift — from cable to OTT (over the top) — is powered by broadband video technology.

For the first ten years of the consumer web — circa 1994 to 2004 — internet video quality was laughable. Those of us who predicted that the Net would disrupt television were laughed at. How could a video the size of a postage stamp compete with ESPN? We queued up tiny videos to buffer on our desktops and waited, and waited for a 15-frame-per-second video that usually sputtered and died. As recently as 2006, video made up just 12% of internet traffic.

By 2010, video was the largest category of internet traffic. It now accounts for roughly 70% of internet traffic. Now, broadband video quality meets, and in many cases exceeds, “broadcast quality” as defined by traditional MVPDs (multichannel video programming distributors). According to a study by Cisco, video’s portion on American bandwidth will hit 90% by 2020.

This shift is the biggest change to television in a generation. A recent Nielsen study shows that Americans 18-34 years old spend roughly 30 hours a week on smartphones, tablets, and other digital devices, with video occupying the vast majority of that time.

What of the ever-better, ever-cheaper large-screen displays? For a generation that prefers mobile and laptop, that matters less and less. It’s long been reported that Netflix can take up almost half of US bandwidth at peak hours. Sandvine, for example, reports that Netflix accounts for over 35% of web traffic in North America, followed by YouTube at 17.5% and Amazon Video at 4.3%. On average, Netflix customers consume 125 million hours a day. And on a big day (such as January 8, 2017), single-day viewership hours have approached 250 million.

Sandvine’s study concluded that viewers consume over 800,000 minutes of internet video per second each day.

This increase in quality is powering a new generation of solutions. It has allowed Roku to garner 18% of US homes, Amazon’s Fire TV to grab 12%, Google’s Chromecast to get 8%, and Apple TV to grow to 5% (according to ComScore’s 2017 Cross-Platform Future in Focus study). And according to Nielsen, 56% of US homes now have an SVOD (subscription video on demand) subscription — more than have DVRs.

And OTT revenue is growing. In 2014, about 50% of viewers paid $9 or more for an SVOD service. According to TiVo, that’s grown to over 65%.

The rise of OTT has been powered by the intersection of several trends:

  • The increased quality of broadband video
  • The convenience of on-demand TV on mobile, tablet, and laptop
  • The high-quality user experience offered by OTT providers like Netflix and Amazon
  • An increasingly global audience hungry for the biggest and most accessible content libraries.

Netflix now has 50 million US customers (2x that of Comcast), and 93 million subscribers worldwide. Its $60 billion dollar market cap will allow it to spend $6 billion on original content and acquisitions this year — twice as much as HBO and five times more than Showtime — with a $1 billion marketing budget and $1 billion tech budget as well. Welcome to the new age of television.

The post The Cloud Network Era originally appeared here on Shelly Palmer

Read the original blog entry...

More Stories By Shelly Palmer

Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.

IoT & Smart Cities Stories
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...