@ThingsExpo Authors: Liz McMillan, Elizabeth White, Pat Romanski, Yeshim Deniz, William Schmarzo

Related Topics: @ThingsExpo, Cloud Security, @DXWorldExpo

@ThingsExpo: Blog Post

Data Privacy – with Great Power Comes Great Responsibility | @ThingsExpo #IoT #M2M #BigData

Achieving the proper balance between business needs, data privacy and convenience

Data Privacy - with Great Power Comes Great Responsibility

Smart phones. Smart TVs. Smart toilet seats (yes that is a thing!). Let's face it, smart technology surrounds us. It has become a de facto part of our everyday lives. The Internet of Things is growing at breakneck speeds. No matter which analyst you read, the growth predictions are staggering. Gartner predicts that we will hit over 20 billion (with a B) devices by 2020. IHS predicts even larger numbers, with 30 billion by 2020, and over 75 billion devices by 2025. No matter what, that's a lot of devices. A lot of the devices will be with us, on us, in our homes. All of them will be collecting information, sending large amounts of data up into the cloud. Many times without us even being aware of it.

A wonderful convenience, but...what is the tradeoff
My son recently forwarded me an article in the National Law Review (as point of explanation, he is a 1st year law student) that I thought was a great example of the challenge. The article was discussing a recent court case settlement Vizio made regarding their Smart TVs. Vizio had built in a feature called ‘smart interactivity.' Based on what you were watching, it would make recommendations. Seems simple enough and, obviously, a great convenience to the consumer. What it was doing under the covers was significantly more. The software coupled the viewing information with other IP addresses in the household, correlating that activity with the viewing information. Additionally, they coupled this with various demographics on the household. What got them in trouble was, they were then selling this data, and had not disclosed to the consumer that they were collecting it.

Privacy vs the world
A little over a year ago, I attended a session at a Gartner Symposium entitled ‘Privacy vs the World' presented by Heidi Wachs, a research director at Gartner. She presented many examples of data privacy concerns. She raised the point that ‘the lines between social culture, corporate culture and regulation are blurred when it comes to privacy.' She asked the attendees ‘How can organizations truly define privacy so that it is appropriately preserved?' The discussion revolved around the constant struggle and balancing of the business needs, convenience, and addressing the privacy and security concerns of the users of the system. As many of you know, one of my favorite sayings is ‘Everything is a tradeoff.' The phrase was never truer than in our new world of constant technology disruption, where new uses, devices and the data that is being collected appear at breakneck speeds. Sometimes before we even understand the implications and tradeoffs involved.

The European Union is working very hard to get ahead of the curve on the privacy challenges. The law, called the General Data Protection Regulation, was passed last year, and is considered one of the toughest privacy laws to be implemented to date. At the core, the law will allow Europeans "...to tell companies to stop profiling them, they'll have much greater control over what happens to their data, and they'll find it easier to launch complaints about the misuse of their information." The explosive growth and volume of personal data being collected is going to present challenges for everyone.

With great power comes great responsibility
As technologists, we have a responsibility to help the business understand the tradeoffs and risks involved in this rapidly changing environment. We as humans, by nature, love to hoard things, and data is no different. The Internet of Things is allowing us to accumulating large amounts of data as it passes through our systems. If it is in or passes through your system, you have a responsibility for ensuring the rules are followed. What level of privacy is needed / required / desired is fully dependent on the data itself. Not all data is created equal; some requires more privacy than others. Privacy and the security mechanisms needed to implement that privacy is not a once-and-done kind of thing; it's constantly evolving and changing. Heidi asked a challenging question in the session I mentioned earlier. ‘When a law enforcement agency comes asking for all that data you have been hoarding, what will you do?' Better to be proactive and plan ahead than reactive when the situation occurs.

Some recent news stories reinforce Heidi's question:

  • An Ohio man was a suspect in a recent arson and insurance fraud case. The police got a warrant to retrieve his pacemaker data history for that day to refute his story. ‘A cardiologist who reviewed the data said that it was "highly improbable" that Compton had carried out all of the activity he described to police the night of the fire.'
  • In Arkansas, data from a smart water meter was used as evidence to obtain an arrest warrant for murder.

Accepting the challenge and striking the balance
In this fast-paced, rapidly changing technology environment we live in today, we are providing and collecting huge amounts of data from an ever-increasing number of potential sources, whether they be mobiles, wearables, our vehicles, or any other of a myriad of sources we haven't even thought about. This data is traveling through the nebulous cloud environment we all love to talk about, and traveling through the ether to its final destination. Our challenge as technologists is to understand the implications, challenges, and tradeoffs involved in that world, and be able to articulate those to the business so that the proper balance between business needs, data privacy, convenience, et al, can be achieved.

More Stories By Ed Featherston

Ed Featherston is VP, Principal Architect at Cloud Technology Partners. He brings 35 years of technology experience in designing, building, and implementing large complex solutions. He has significant expertise in systems integration, Internet/intranet, and cloud technologies. He has delivered projects in various industries, including financial services, pharmacy, government and retail.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@ThingsExpo Stories
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...