Welcome!

@ThingsExpo Authors: Ed Featherston, Liz McMillan, Xenia von Wedel, Jason Bloomberg, Yeshim Deniz

Related Topics: @CloudExpo, @DXWorldExpo, @ThingsExpo

@CloudExpo: Article

Vendor Partnerships | @CloudExpo #DevOps #BigData #DigitalTransformation

Building ecosystems to simplify cutting-edge agility

How Vendor Partnerships Can Maximize the Value from New Technology

Modern IT departments have enormous budgets and there's a veritable feast of technology out there to choose from. IT spending worldwide will total $3.5 trillion this year, according to Gartner. The challenge lies in selecting the right technology to drive your business forward and successfully integrating it into your stack. The proliferation of new cloud services, with countless small niche players working to maximize cloud value, has led to a serious management challenge.

Thankfully, IT departments do have a way out - they can look for vendor partnerships that do some of the integration legwork for them, or they can consider service orchestration and work with a systems integrator.

Vendor partnerships offer a shortcut to value
Many major enterprises have been putting their heads together and analyzing how they can maximize value for their clients. Take the alignment of Citrix and Microsoft, for example. Citrix offers a cloud service that delivers secure apps from Azure to any device, and XenDesktop enables secure productivity in the cloud with Office 365. In the past, an IT department would have had to allocate resources and work out how to integrate these services internally.

The result, when vendors form partnerships themselves, is invariably more secure and efficient. When they tailor their toolsets to work natively with each other, the integration burden evaporates, adding real business value. It frees up resources for clients, because they don't have to develop internally. Instead, they can pick what they need from a fixed menu and dive straight into the innovation and creativity that will really drive their business success and differentiate them in the marketplace.

System orchestration goes further
Identifying what you want from an ecosystem, managing the process, and assessing performance can also be a major burden for enterprises.

"In financial services, we spend an increasing amount of overhead managing third parties, and when we can forge close partnerships, it minimizes that overhead," Thomas Phillips, CIO of Elavon told CIO.com.

With service orchestration it's possible to get a vendor to do the heavy lifting for you. They take the lead in service provision and manage your service providers, but they also have to be accountable.

You may have your service orchestrator look at compliance, contract management, risk and security across all vendors. They manage how the service changes over time and, if vendors don't meet expectations, they're responsible for swapping them out for someone that does. With a process like this, you aren't relying on a monolithic system that has to be continually developed. You can look at what is happening in the market and cherry pick the best technology out there.

There seems to be a growing realization that if someone does something better than you can, then you should partner with them. This new attitude is driving solid partnerships that dramatically reduce cost and friction for clients. If your vendor can save you the research and integration headache by presenting a niche, cutting-edge tool, through a partner they've already integrated with, then there's tangible business value.

Marco Iansiti of Harvard Business School described companies like WalMart and Microsoft as keystones within their own business ecosystems. He suggests:

"By continually trying to improve the ecosystem as a whole, keystones ensure their own survival and prosperity. They don't promote the health of others for altruistic reasons; they do it because it's a great strategy."

Seeing the opportunity
This isn't just about selling or reselling a software product. It's about sharing valuable experience based on interactions with multiple companies over months and years. The business value is in understanding the software to the level of being able to see what type of value it could release in any particular business. With a deep knowledge of other vendors through these partnership agreements, service orchestrators can guide clients to the right tools for them and prove that they're working with the right metrics.

For a company to assess all the possibilities, pick the tools that add most value, and then work out how to integrate them efficiently is a major undertaking. It costs a lot of money and it will take a lot of time. That time and money is being withdrawn from the core aim of the business, which is to put out a product or service that delivers value to customers and draws a healthy revenue.

Speed-to-market offers obvious benefits, enabling companies to surpass their competitors. Agility is an increasingly vital component of long-term success, because companies must be able to pivot and exploit new technologies as they emerge. The two major benefits to come out of vendor partnerships and service orchestration are flexibility and reduced time-to-value and that's why they're proving so important today.

More Stories By Karyn Jeffery

Karyn Jeffery is VP and Head of End User Services in Fujitsu's Managed Infrastructure Services Global Delivery unit. She leads the globalization of Fujitsu’s offerings in end user computing. Contact her at [email protected].

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
BnkToTheFuture.com is the largest online investment platform for investing in FinTech, Bitcoin and Blockchain companies. We believe the future of finance looks very different from the past and we aim to invest and provide trading opportunities for qualifying investors that want to build a portfolio in the sector in compliance with international financial regulations.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
We are given a desktop platform with Java 8 or Java 9 installed and seek to find a way to deploy high-performance Java applications that use Java 3D and/or Jogl without having to run an installer. We are subject to the constraint that the applications be signed and deployed so that they can be run in a trusted environment (i.e., outside of the sandbox). Further, we seek to do this in a way that does not depend on bundling a JRE with our applications, as this makes downloads and installations rat...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is ...