Welcome!

@ThingsExpo Authors: Yeshim Deniz, Pat Romanski, Liz McMillan, Elizabeth White, Zakia Bouachraoui

Related Topics: @DXWorldExpo, @CloudExpo, @ThingsExpo

@DXWorldExpo: Blog Feed Post

MLB #DataLake… Play Ball! | @CloudExpo #BigData #IoT #ML #Analytics

The data lake is a great repository for capturing all of the organization’s critical data

DELL EMC’s Isilon division has been working with Major League Baseball Advanced Media (MLBAM) to create a data lake that provides a seamless process to add and maintain massive amounts of video data to serve their baseball fanatics (like me). Here is a cool 2-minute video that shows how they did it.  The company operates the official web site for the league and the thirty Major League Baseball club web sites via MLB.com, which draws four million hits per day. It also provides the backend-streaming infrastructure for WWE Network, HBO NOW, NHL etc.

The data lake is a great repository for capturing all of the organization’s critical data.  For organizations trying to make the shift from treating data as a cost to be minimized to treating data as an asset to be exploited, the data lake is the perfect “collaborative value creation” platform that enables organizations to share valuable organizational data across multiple business use cases (see Figure 1).

Figure 1: Data Lake as Collaborative Value Creation Platform

But in order to derive and deliver value out of your data; that is, in order to monetize your organization’s data, the data lake must become more than just a data repository.  It needs the services and capabilities that allow organizations to capture, manage, enrich and share the data as seamlessly as possible.  Services like ingest management, indexing, cataloging, data governance, metadata management, security, privacy, lineage, traceability and others become critical to managing and sharing these new source of corporate intellectual capital (see Figure 2).

Figure 2: Big Data Analytics Reference Architecture

However, in the end, it is what you do with that data – how you are leveraging the data to optimize key business processes, uncover new monetization opportunities and drive a more compelling customer engagement – that really provides business or economic value to the organization.

Envisioning What MLB Could Do with the Customer Data
The key question that the MLBAM needs to be asking itself is how do they leverage the data lake to learn more about their customers, products (videos) and markets to optimize key business processes, create new monetization opportunities and create a more compelling customer engagement.

From a process optimization perspective, the customer viewing data in the data lake can uncover insights about your customers such as their tendencies, propensities, inclinations, trends, interests, passions, associations and affiliations.  With these customer usage insights, the MLB can now:

  • Optimize marketing campaigns by knowing what campaigns should be targeted at what types of customers and prospects
  • Improve customer acquisition by understanding the behaviors and tendencies of your customer in order to fine tune customer acquisition efforts
  • Improve customer retention by flagging changes earlier in the customer’s viewing behaviors that might be indicative of churn
  • Drive cross-sell and up-sell efforts by understanding what teams and types of games to promote to which customers
  • Promote customer advocacy by identifying and incenting your most loyal customers to promote your services across the different social media channels
  • Drive a more differentiated customer engagement by making it seamless for your customers to find the services, products and games that most interest them

The customers’ viewing patterns can also be exploited to create new monetization opportunities such as:

  • New services
  • New products
  • New channels
  • New platforms
  • New audiences
  • New markets
  • New partnerships

Driving a More Engaging Customer Experience
In the end, it’s really all about the customer and uncovering insights about their interests, passions, associations and affiliations in order to offer the right services at the right time at the right prices. The data lake provides MLBAM a seamless process to add and maintain massive amounts of video data, gain insights about their customers’ viewing patterns in order to more effectively serve their customers.

Oh, and by the way…

Go Cubbies!

The post MLB Data Lake…Play Ball! appeared first on InFocus.

More Stories By William Schmarzo

Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business” and “Big Data MBA: Driving Business Strategies with Data Science”, is responsible for setting strategy and defining the Big Data service offerings for Hitachi Vantara as CTO, IoT and Analytics.

Previously, as a CTO within Dell EMC’s 2,000+ person consulting organization, he works with organizations to identify where and how to start their big data journeys. He’s written white papers, is an avid blogger and is a frequent speaker on the use of Big Data and data science to power an organization’s key business initiatives. He is a University of San Francisco School of Management (SOM) Executive Fellow where he teaches the “Big Data MBA” course. Bill also just completed a research paper on “Determining The Economic Value of Data”. Onalytica recently ranked Bill as #4 Big Data Influencer worldwide.

Bill has over three decades of experience in data warehousing, BI and analytics. Bill authored the Vision Workshop methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements. Bill serves on the City of San Jose’s Technology Innovation Board, and on the faculties of The Data Warehouse Institute and Strata.

Previously, Bill was vice president of Analytics at Yahoo where he was responsible for the development of Yahoo’s Advertiser and Website analytics products, including the delivery of “actionable insights” through a holistic user experience. Before that, Bill oversaw the Analytic Applications business unit at Business Objects, including the development, marketing and sales of their industry-defining analytic applications.

Bill holds a Masters Business Administration from University of Iowa and a Bachelor of Science degree in Mathematics, Computer Science and Business Administration from Coe College.

IoT & Smart Cities Stories
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...