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@ThingsExpo Authors: Liz McMillan, Pat Romanski, Yeshim Deniz, Zakia Bouachraoui, Elizabeth White

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Amazon’s IoT Strategy | @ThingsExpo #IoT #M2M #AWS #BigData

Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office

Amazon's IoT Strategy: A Force to Be Reckoned With

Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office.

Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic investments of its Venture group, strategic partnerships with 50+ major consumer package goods companies and the 50-70 million current Prime customers to become a dominant force in IoT.

In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, will discuss how Amazon does not just want to dominate the back-end cloud storage, compute and analysis capabilities for IoT data. This is not an incremental, small potatoes effort. It will use its usual low cost, market share grabbing approach to stake out a large chunk of the IoT market, especially in the connected home and office area. This will have major impacts on Google, Apple, ATT, Comcast and other major IoT players.

Speaker Bio
Chris Kocher, a 30-year veteran of Silicon Valley and multiple innovation and investment cycles, brings a wealth of strategic and hands-on operating experience to help companies build both revenue and shareholder value. He works with companies on innovating with new business models and product strategies in disruptive markets.

Chris is a founder and managing director of Grey Heron, a venture acceleration consulting firm. He has worked with investors, CEOs and executive teams to help build winners and grow long-term value. Along the way, Grey Heron has worked with more than 100 companies, built breakout category leaders, helped raise over $500 million, and supported multiple advantageous exits. Clients range from early-stage startups to Fortune 500 firms including Apple, Cisco, HP, Oracle and Visa.

Previously, Chris was a VP/GM at Symantec with complete P&L responsibility for a business unit where he doubled revenues. Earlier in his career, he spent 10 years at HP in management roles at several divisions where he helped pioneer HP's first laser printer, its initial personal computers and early independent software vendor (ISV) partner programs.

Much of his work has focused on helping companies with breakthrough technologies and platforms translate them into compelling value propositions to achieve rapid adoption in evolving markets including: IoT, SAAS, cloud, big data, analytics, on-line video, digital media, ecommerce and adtech.

Chris earned his MBA from Columbia University in marketing and international business and his undergraduate degree at Princeton.

@ThingsExpo - The World's Largest 'Internet of Things' Event, November 1-3, 2016, at the Santa Clara Convention Center!

Secrets of Sponsors and ExhibitorsHere
Secrets of Cloud Expo SpeakersHere

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

@CloudExpo / @ThingsExpo 2016 Silicon Valley
(November 1-3, 2016, Santa Clara Convention Center, CA)

@CloudExpo / @ThingsExpo 2017 New York
(June 6-8, 2017, Javits Center, Manhattan)

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be.

Register for @CloudExpo/@ThingsExpo 'FREE' Before Friday! Here

Track 1: Enterprise Cloud & Digital Transformation
Track 2: Microservices | Cloud Hot Topics
Track 3: Internet of Things & Cloud
Track 4: APIs & Cloud Security
Track 5: Big Data Analytics
Track 6: DevOps, Continuous Delivery & Containers
Track 7: Enterprise IoT & IIoT
Track 8: IoT Developer
Track 9: Consumer IoT | IoT Hot Topics

Delegates to Cloud Expo | @ThingsExpo will be able to attend 9 simultaneous, information-packed education tracks.

There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.

Join @CloudExpo | @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indispensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (@CloudExpo), Big Data Expo® (@BigDataExpo), DevOps Summit (@DevOpsSummit), @ThingsExpo® (@ThingsExpo), Containers Expo (@ContainersExpo) and Microservices Expo (@MicroservicesE).

Cloud Expo®, Big Data Expo® and @ThingsExpo® are registered trademarks of Cloud Expo, Inc., a SYS-CON Events company.

More Stories By Elizabeth White

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