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Data Drought: Rural Australian Wi-Fi | @ThingsExpo #IoT #IIoT

Today's IIoT technology marketplace has begun to produce exciting new solutions to address remote wi-fi needs

Data drought in the rural Australian outback has illuminated the myriad problems stemming from a lack of Wi-Fi connectivity. Precision agriculture today requires broadband and high-speed connectivity to compete in the innovative global marketplace. Yet, many rural areas lack the sufficient infrastructure needed, offering only spotty or basic wireless internet solutions.

In fact, there are a total of 135,000 Austrian farms over 400 million hectares, that create enough food to feed 80 million people, representing 13 percent of the country's total export revenue. With that in mind, Australia can no long afford to ignore the demand to increase farming innovation, and so it has begun to look at possible solutions for the geographically complicated continent.

A recent FaceBook survey conducted by the Better Internet for Rural, Regional and Remote Australia (BIRRR) found that 88 percent of Australians feel they don't have services to meet all of their needs. Many living in the rural areas have voiced concerns over the noticeable "data drought," but these concerns were often thought as a one-off individual problem. The BIRRR results have helped to bring to light just how massive this data drought issue is to farmers and others living in the rural areas of the country.

Living in the bush has proven hard to find reliable ways to connect even basic Wi-Fi long enough for remote education, banking and innovative agriculture tools. It's not for a lack of trying, as nearly every farmer has at least one smartphone. Many have been forced back to the city, even just to rent office space, so they are able to conduct business and digital transactions without interruptions.

Is there a solution?
The National Broadband Network (NBN) launched satellite Sky Muster, earlier this year with an expected customer capacity of 240,000. Farmers lucky enough to live in range of this satellite are  starting to see the benefits of real broadband connectivity. A second satellite is expected to launch later this year with the hope of reducing the data drought across the remote areas of the nation.

Another possible solution has been presented by Prime Minister Malcolm Turnbull, who believes mobile technology is key to improving the agriculture and living conditions in the outback. Turnbull has promised to spend 60 million to improve mobile black spots in regional, rural and remote Australia. The AgForce vice-president and committee chair, Georgie Somerset recently said that the "increased investment in fixed wireless roll-out would also enable local Wi-Fi platforms, that can then support businesses and education in rural Queensland with high-speed reliable and affordable data."

It is important to note that, today's IIoT technology marketplace has begun to produce exciting new solutions to address remote wi-fi needs similar to the challenges being faced in Australia today. The steps Australia takes to find a suitable solution to its connectivity problems can set the stage for solving similar challengs in remote areas across the globe.

More Stories By Scott Allen

Scott is an executive leader with more than 25 years of experience in product lifecycle management, product marketing, business development, and technology deployment. He offers a unique blend of start-up aggressiveness and established company executive leadership, with expertise in product delivery, demand generation, and global market expansion. As CMO of FreeWave, Scott is responsible for product life cycle/management, GTM execution, demand generation, and brand creation/expansion strategies.

Prior to joining FreeWave, Scott held executive management positions at Fluke Networks (a Danaher Company), Network Associates (McAfee), and several start-ups including Mazu Networks and NEXVU Business Solutions. Scott earned his BA in Computer Information Systems from Weber University.

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