|By William Schmarzo||
|April 30, 2016 12:30 PM EDT||
Simplifying the Internet of Things Conversation
We’ve all been in those sales meetings. The sales person kicks off the meeting by welcoming everyone and introducing the topic of discussion. Then the pre-sales expert drags everyone through their 100-slide PowerPoint deck with enough buzzwords and confusing phrases (at 9 point font, of course) to dull even the most engaged person.
I call these types of presentations the “Jabberwocky Strategy” because they remind me of one of my kids’ favorite poems, “Jabberwocky”, by Lewis Carroll:
`Twas brillig, and the slithy toves
Did gyre and gimble in the wabe:
All mimsy were the borogoves,
And the mome raths outgrabe.
“Beware the Jabberwock, my son!
The jaws that bite, the claws that catch!
Beware the Jubjub bird, and shun
The frumious Bandersnatch!”
It seems that the plan behind the “Jabberwocky Strategy” is to make the conversation so complicated, that the customer gets overwhelmed and has no choice but to buy from that particular vendor. Blinded by science, I guess.
Now the “Jabberwocky Strategy” is being applied to the “Internet of Things” (IoT). The IoT is already being declared the “big data killer app”, so indispensable that companies cannot expect to survive without it. Much like we heard about social media three to four years ago and much like we’ll hear about embedded human sensors three to four years from now, IoT promises untold fortunes…but only if you buy your IoT products/services from me.
However, smart customers don’t act in an atmosphere of confusion and complexity; smart customers act when the conversation has been made as simple and straightforward as possible. Consequently, I want to take a very different approach. Instead of trying to overcomplicate the IoT conversation, I want to simplify it and provide a straightforward plan for how organizations can act today.
Internet of Things (IoT) Conversation
A recent article on Forbes.com titled “IoT Is The Killer App For Big Data” introduces the IoT technology “layer cake.” I like this chart as it lays out the IoT ecosystem (see Figure 1).
However, I dislike the title of the article as IoT is not an app; IoT is data. The real “Big Data Killer App” is the ability for organizations to couple new sources of data, such as social media, wearable computing and IoT, with data science to make better decisions
Making The IoT Conversation Actionable
The chart (and the article) stops short of telling me where and how I can leverage IoT. Consequently, I have added 4 steps (outlined below) to help simplify the IoT conversation and clarify what an organization needs to do to capitalize on the IoT.
Step #1: Begin with an End In Mind. Unless you make wearables and edge devices, IoT is just another data source for you. IoT is NOT an application. Much like social media and wearables data, now comes the IoT data and everyone loses their minds. But IoT is only data and having data is no guarantee of success. You have to do something with the data in order to create insight (value).
What operational or business initiatives are you trying to solve? The initiative could be machine downtime, for which you seek predictive maintenance. It could be network load balancing or capacity planning or demand forecasting. It could be any number of operational or business initiatives, but it is best to start with a targeted initiative in order to frame the rest of the conversation. Otherwise you just end up boiling the ocean and hope that something gets cooked in the process (other than your career). So let’s add Step 1 to the chart (see Figure 2).
Step 2: Identify the Decisions. The original chart states that “Layer 7” is about “transformational decision making.” However, instead of making this layer 7, I’d make it layer 2 (or step 2). You need to identify the decisions the key stakeholders need to make in support of the targeted operational initiative (see Figure 3).
By the way, decisions do not need to be transformational to deliver compelling business value. Optimizing boring decisions such as when a vehicle or jet engine needs servicing or how best to load balance the network given a spike in demand can also deliver a pretty nice ROI.
Step 3: Identify Technology and Organizational Requirements. With the targeted operational initiative and supporting decisions in hand, the rest of the IoT technology and organizational requirements quickly fall into place, including:
- Who are the stakeholders (technicians, mechanics, engineers, logistics managers, supply chain managers) impacted by the targeted operational initiative?
- What descriptive, predictive and prescriptive questions do the stakeholders need to answer in support of their key decisions?
- What additional data sources – both internal as well as external to the organization – should we consider (e.g., weather, traffic, technician notes, product specifications, field problem reports)?
- What actionable recommendations (to the decisions that they are trying to make) do you need to deliver to the stakeholders in what timeframe and in what manner?
- What data architecture and technologies do I need to support this process?
By the way, I will be covering this process in more detail at my “Developing a Big Data Business Strategy” session at Strata + Hadoop World on March 30 (see Figure 4).
Step 4: Contemplate “Right Time” As Well As “Real Time”. Not all decisions need to be made in real-time. For example, the article states:
…a company managing a fleet of delivery trucks can detect when truck parts are performing suboptimally and schedule these trucks for preventative maintenance long before the vehicle breaks down. These types of real-time decisions greatly reduce maintenance costs and improve the overall delivery performance of the fleet.
Determining and scheduling preventative maintenance is not a real-time decision. I am not going to rush a team of mechanics and parts to wherever the truck is located at the first sign that the vehicle is going to need maintenance. If I can predict that a truck is likely in need some maintenance, then I probably have a good estimate as to how soon I need to schedule that maintenance. And then I can schedule multiple maintenance activities to better reduce my maintenance costs and downtime for that truck (or wind turbine or jet engine or power generator or etc.).
The “Big Data Killer App” is the ability for organizations to couple new sources of data, such as social media, wearable computing and IoT, with data science to make better decisions. When you start aggregating all of those decisions across multiple use cases, then you have something that could be truly transformational to the business (see Figure 5).
 A “killer app” is any computer application that is so indispensable that it proves the core value of some larger technology. In this case, the IoT is being positioned as being that application that is so indispensable that everyone must adopt big data for their very survival.
@ThingsExpo - The World's Largest 'Internet of Things' Event, June 7-9 2016 at New York City's Javits Center!
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
@CloudExpo / @ThingsExpo 2016 New York
(June 7-9, 2016, Javits Center, Manhattan)
@CloudExpo / @ThingsExpo 2016 Silicon Valley
(November 1-3, 2016, Santa Clara Convention Center, CA)
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 7-9, 2016, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be.
Register for @[email protected] 'FREE' Before Friday! ▸ Here
Delegates to @ThingsExpo will be able to attend 14 simultaneous, information-packed education tracks.
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.
Join @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indespensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
Your conference registration includes all 14 @CloudExpo / @ThingsExpo Tracks:
01 @CloudExpo: Enterprise Cloud Adoption
02 @CloudExpo: DevOps, Continuous Delivery and APIs
03 @CloudExpo: Mobility & Security
04 @CloudExpo: Containers & Microservices
05 @ThingsExpo: Big Data's Use in IoT & Analytics
06 @ThingsExpo: Smart Grids & Industrial 'Internet of Things'
07 @ThingsExpo: Show Me the Money! - IoT Developer Track
08 @ThingsExpo: Wearables & Consumer IoT
Hot Topics - Day 1:
09 @ThingsExpo: Vertical 'Internet of Things' Markets
10 @ThingsExpo: Identity in IoT, RTC & WebRTC
Hot Topics - Day 2:
11 @ThingsExpo: Node.js & Event-Driven Architecture
12 @ThingsExpo: Modern Data Centers
Hot Topics - Day 3:
13 @CloudExpo: Cognitive Computing / Machine Learning
14 @CloudExpo: Maker Movement
Register FREE Before Friday! ▸ Here
A General Session, November 3-5, 2015 in Silicon Valley
@CloudExpo / @ThingsExpo 2016 New York
(June 7-9, 2016, Javits Center, Manhattan)
@CloudExpo / @ThingsExpo 2016 Silicon Valley
(November 1-3, 2016, Santa Clara Convention Center, CA)
Speaking Proposals Open
Fourth International @ThingsExpo, co-located with 18th International @CloudExpo - being held June 7-9, 2016 at the Javits Center in New York City, announces that its Call for Papers for speaking opportunities is open. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.
Submit your speaking proposal today! ▸ Here
Sponsorship Opportunities Open
@ThingsExpo, June 7-9, 2016 at the Javits Center in New York City, is co-located with 18th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
Show Me The Money!
How We Built and Scaled an IoT Platform and Business
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Download Chris Matthieu Keynote Slide Deck: ▸ Here
@ThingsExpo Named the World's Most Influential IoT Media Brand
@ThingsExpo has been named the Top Most Influential Internet of Things'Media Brand' by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.'
Onalytica analyzed Twitter conversations around the IoT debate to uncover the most influential brands and individuals driving the conversation.
Intel and Cisco have been named the world's most influential IoT brands, followed by SYS-CON Media's global IoT event, @ThingsExpo as the world's most influential IoT media brand. [continued]
New York and Silicon Valley Sponsors and Exhibitors
During our last New York and Silicon Valley events, over 12,000 (audited) delegates registered and participated at@ThingsExpo, in the world's largest 'Internet of Things' event, colocated with @CloudExpo. Our conference delegates met with over 160 of the world's leading technology pioneers that were among the sponsors and exhibitors, including:
Our Demo Theater on the Expo Floor attracts more delegates than the entire conference of other events
Acision, Actifio, ActiveState, AgilePoint, AIC , Akana, AlertLogic, Ambernet, Amplidata, Apacer Memory America Inc., Appcore, AppDynamics, AppZero, Aria Systems, Arista Networks, Automic, Avere Systems, Axis Communications, B2CLOUD, Basic6, Bestwebdesignagencies.com, Bitium, Blue Box , BMC, BroadSoft, Brother , Bsquare, BUMI, CA, Inc., Calm.io, CenturyLink, Ciqada, CiRBA, Cisco, Cloudant, an IBM Company, Cloudian, CoalFire, CodeFutures, COLUMN Technologies, CommVault, connect2.me, Connected Data, CrashPlan/Code42, Creative Business Solutions , Cynny Italia S.r.l, Dasher, dcVAST, DEAC, Dell, DevOps.com, Distrix , DragonGlass, Dyn, Edgecast , ElasticBox, Emcien, Endstream Communications/Open Data Centers, EnterpriseDB, e-SignLive, by Silanis, Esri, Evident.io, FierceDevOps, FireHost, Genband, Gigamon, GoodData, Gridstore, Harbinger Group , IAPP, IBM, IDenticard Access Control, Imperva, IndependenceIT, Infor, InMage, Innodisk, Intelligent Systems, Isomorhpic , ITinvolve, iwNetworks, Ixia, iXsystems , Jelastic, Kintone, KOTRA , Liaison, Litmus Automation, MangoApps, Matrix.org, MediaTek Labs, MetraTech (now part of Ericsson), Microsoft, Navisite, Net Access , Nimble Storage, NuoDB, Inc., Objectivity, OMG, Open Data Centers, OpenCrowd, Optimal Design, Oracle, OutSystems, Parasoft, Peak10, Peer 1 Hosting, PluralSight, Plutora, ProfitBricks, PubNub, Quality Technology Services , Quantum, Qubell, RackWare , Rancher Labs, Red Hat, r-evolutionapp , RingStor, Robomq.io, SafeLogic, SAP, ScaleMP, Seagate, Secure Infrastructure & Services, Sematext , SendGrid , Serena Software, Sherweb, SimpleECM, Site 24x7, Smartvue Corporation, SOASTA, SoftLayer, an IBM Company, SoftwareAG, Soha, Solgenia, SPAN Systems, Spirent, StackIQ, Stateless Networks, Storpool, Stratogent, Stratoscale, Supermicro, SUSE, Tau Institute, Telecity, Telehouse, Telestax, The New York Times , The Vision Times, TierPoint, TMCnet, Transparent Cloud Computing Consortium, Tufin, Ulunsoft, Utimaco, VASCO Data Security, Veeam, Verizon Enterprise Solutions, Vicom Computer Services, VictorOps, Virtustream, VITRIA Technology, Vormetric, WHOA.com, Will Jaya, Windstream, WSM - Website Movers International, Zentera Systems, Zerto.
New York City June 2015 Expo Floor
Silicon Valley November 2015 Expo Floor
@CloudExpo / @ThingsExpo Has Been a Must-Attend Event for Ericsson
This week, the team assembled in NYC for @Cloud Expo 2015 and @ThingsExpo 2015. For the past four years, this has been a must-attend event for MetraTech. We were happy to once again join industry visionaries, colleagues, customers and even competitors to share and explore the ways in which the Internet of Things (IoT) will impact our industry. Over the course of the show, we discussed the types of challenges we will collectively need to solve to capitalize on the opportunity IoT presents. [continued]
About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (@CloudExpo), Big Data Expo® (@BigDataExpo), DevOps Summit (@DevOpsSummit), @ThingsExpo® (@ThingsExpo), Containers Expo (@ContainersExpo) and Microservices Expo (@MicroservicesE).
Cloud Expo®, Big Data Expo® and @ThingsExpo® are registered trademarks of Cloud Expo, Inc., a SYS-CON Events company.
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
Apr. 28, 2017 08:00 AM EDT Reads: 1,164
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Apr. 28, 2017 07:45 AM EDT Reads: 1,539
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Apr. 28, 2017 06:45 AM EDT Reads: 1,543
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
Apr. 28, 2017 06:45 AM EDT Reads: 1,100
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
Apr. 28, 2017 06:30 AM EDT Reads: 1,395
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Apr. 28, 2017 06:15 AM EDT Reads: 1,283
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
Apr. 28, 2017 05:15 AM EDT Reads: 2,378
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Apr. 28, 2017 03:15 AM EDT Reads: 919
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Apr. 28, 2017 03:00 AM EDT Reads: 6,257
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
Apr. 28, 2017 01:15 AM EDT Reads: 9,272
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Apr. 28, 2017 12:45 AM EDT Reads: 1,693
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Apr. 28, 2017 12:15 AM EDT Reads: 1,394
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Apr. 27, 2017 10:45 PM EDT Reads: 2,436
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Apr. 27, 2017 10:30 PM EDT Reads: 2,459
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Apr. 27, 2017 10:30 PM EDT Reads: 1,320
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Apr. 27, 2017 10:15 PM EDT Reads: 1,506
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Apr. 27, 2017 10:15 PM EDT Reads: 9,262
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Apr. 27, 2017 10:00 PM EDT Reads: 2,104
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Apr. 27, 2017 09:15 PM EDT Reads: 7,321
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Apr. 27, 2017 09:15 PM EDT Reads: 1,303