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Digital Transformation | @CloudExpo #BigData #IoT #DigitalTransformation

Those that achieve digital transformation before their competitors will have advantages

Those that lead are able to collect and analyze data that followers can't.  Think about the first climber to reach the top of the mountain, they have a new and different view slower followers don't.  If you believe, as I do, that understanding data is the secret sauce of the digitally transformed enterprise, then having data not available to your competitors is a treasure!

Those that achieve digital transformation before their competitors will have advantages - and advantages have advantages. Not only do they have new experiences and new data to analyze and understand, they are able to develop and implement new strategies that make no sense to slower competitors without access to the new data.  The digitally transformed can act on data invisible to slower competitors.

Think about the data Apple was able to collect and analyze on their iPhone in the years before Blackberry responded with their first smartphone.  Apple was quickly moving on to improving smartphones and adding new features, while Blackberry was still trying to develop their first.  Apple had a data enhanced view far different and more advantageous than Blackberry's.

Data analyzed by slower competitors does not lead them to the same conclusions as faster and digitally transformed competitors.  The data of slower competitors provides an out-of-date view of the market based only on the limited data they have access to.

Companies that digitally transform before their competition receive the benefits of what I call the A2s (advantages have advantages) phenomena.  Competitive advantages provide new opportunities, which provide their own new advantages.  It is a snowball effect where those that digitally transform early benefit from the A2s phenomena, and at an accelerating pace.

Opportunity costs, is a term economists use to describe the loss of potential gain from X investment, when Y investment is chosen.  When enterprises decide to respond slowly or not at all to a competitor's digital transformation, the opportunity cost is the loss of the A2s phenomena and associated benefits.

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More Stories By Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

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