Welcome!

@ThingsExpo Authors: Yeshim Deniz, Liz McMillan, PagerDuty Blog, Elizabeth White, David H Deans

Related Topics: @ThingsExpo, Mobile IoT, @CloudExpo, @BigDataExpo, @DevOpsSummit

@ThingsExpo: Article

Internet of APIs Economy | @ThingsExpo @EsmeSwartz #IoT #M2M #API

Part 1: The emerging battleground of innovation continues to heat up between companies that make technology vs those that use it

2016 Predictions: Mobile, Internet of APIs Economy, AI, IoT and Hybrid Cloud

With another year coming to a close, it's time to dust off the crystal ball for our annual predictions. However, before we forecast any new insights, I want to look back at our 2015 predictions, which could be best summarized as a maturing of technology innovations introduced in prior years. Now that the fundamentals are in place, there's potential for significant shifts in both software and vendor shakeups in 2016. The emerging battleground of innovation continues to heat up between companies that make technology versus those that use it. Success will be determined by a company's ability to leverage and monetize its data and API assets, drive contextual interactions with customers, along with its organizational agility to react to competitive forces. Here is Part One of our 2016 predictions.

1. Mobile democratizes technology.
Most of us can still remember the famous Steve Jobs slogan used to introduce the first iPod in 2001: "1,000 songs in your pocket." Apple transformed and disrupted the music industry by riding the wave while others came kicking and screaming into the digital age. Of course, the requisite Apple ease of use and cool form factor mattered, but it was the legal and low-cost access to a massive online iTunes music store that made the difference against competitors.

What's the iPod/iTunes of 2016? Mobile technology. Mobile is even more disruptive because it cuts across all industries. Everyone now has access to "a pocket supercomputer" as the number of unconnected people in the world continues to shrink. Ericsson's latest Mobility Report predicts that by 2021, global smartphone subscriptions will more than double to 6.4 billion. Mobile is the universal democratizer for technology.

New generations are particularly impacted by the democratization of technology due to their preferences for social and messaging apps over email and telephone calls. Companies need to pay attention to the ‘lifestyle network effect' as social effects like crowd intelligence and the sharing economy continue to multiply.

The product-centric experience of the past that was defined by the hardware, the operating system, the applications, and the Internet is now extended based on a unique digital ID to support contextual behaviors and preferences to shape the new customer-centric experience. This creates massive potential for the transformation of business models along with opportunities to capture new revenue streams.

2. Artificial Intelligence (AI) and Virtual Reality (VR) in the customer age.
According to the Ericsson ConsumerLabs report, 1 in 2 people believe the smartphone screen will be replaced by AI in 5 years. But, let's face it, Siri, Cortona, Google Now and Facebook's new virtual assistant M are a long way from becoming virtual assistants that do not need data provided by humans. In 2016, computer and smartphone architectures will evolve to support more natural and intelligent speech interactions that will make virtual personal assistants more useful.

Visual information will continue to grow outside of traditional screens as we become more immersed in the physical world around us. In 2016, VR will become better understood by more people with more experimentation of potential VR use cases across different industries like gaming, entertainment, medicine, sports and events. Half of the smartphone users surveyed in the ConsumerLabs report want a 3D selfie that can be used as an avatar to try on clothes online.

The way in which customers interact with online brands will increasingly be shaped by the blurring of artificial and human assisted services.

3. Openness drives Internet of APIs economy.
What's the best way to nurture innovation (both organic and non-organic), drive growth and disrupt the status quo? The answer is open APIs in mobile and social apps and e-commerce. APIs must be rethought of as a new asset for a company to harness. An API strategy brings with it a new dialogue that includes how a customer would like to use your service, how you win over internal and external app developers, and how you continually improve and evolve a service to meet future needs.

By providing robust, well-documented APIs in an open environment, developers can create game-changing apps that fundamentally transform a company's approach for unleashing new value from core assets and data. APIs have evolved beyond consumer apps to the point where enterprises can share data backed by well-defined IT policies to collaborate internally and externally. Meanwhile, the connection between IoT, mobile and APIs becomes apparent; every sensor has the potential to create a new service and accelerate the new generation of analytics, applications and more APIs. May the best application win.

4. Non-proprietary open software platforms.
The number of applications for iOS, Windows and Android devices has exploded over the years with close to 2 million apps available for iOS and Android devices alone. The creation of applications for specific devices served its purpose well. However, in 2016 most people own multiple devices with different OSs, while only using a handful of applications on a regular basis. Now with IoT, billions of devices from different companies on different networks around the globe need to interact. In the new customer-centric age, the key to success is delivering both critical services and apps with a consistent quality of experience based on a unique digital ID irrespective of device, app or network.

The community has spoken and it has a strong preference for open source tools and platforms. Even a company like Apple that historically pushed developers to its own development tools, cannot risk alienating third-party developers that it counts on to drive app innovation. Apple's new Swift language is the successor to Objective C as the primary language for developing iOS apps and is a recognition that Apple needs to open up to support cross-platform applications and make developers happier.

5. From connected devices to horizontal IoT marketplaces.
With increasing levels of mobile connectedness, machine-to-machine communication, cloud computing and vast networks of data-gathering sensors, IoT has the potential to make everything in our lives smarter. We see new smart devices emerging every day for our homes and cars. Cities are adopting new technologies from smart streetlights to smart airports. According to a Mckinsey report on IoT, its economic impact will reach $11 trillion a year by 2025 across various industries.

We can expect to see 1.6 billion connected IoT devices deployed in smart cities across the globe in 2016, with Gartner predicting an increase of 39 percent over 2015.

As software and sensors running on everything from industrial machinery to household appliances to common city services continue to advance, we're entering an era where agents (services) can control the actions of interconnected intelligent things. A household appliance and a homeowner can provide a utility control of that appliance through software APIs that can grant permission to the utility. As a result, the relationships between devices, device manufacturers and their owners, and service providers will become increasingly more complex. Physical access and one-off contracts will be replaced by software that can support the frequent negotiations for access to things and the data they generate. Not only that, but it will happen in an agile and scalable way where all parties involved in the transaction are appropriately compensated.

Stay tuned for part two of the 2016 predictions. Interested in learning more? Join us for our upcoming Twitter chat on January 19th about this topic. Add to your Outlook calendar now.

More Stories By Esmeralda Swartz

Esmeralda Swartz is VP, Marketing Enterprise and Cloud, BUSS. She has spent 15 years as a marketing, product management, and business development technology executive bringing disruptive technologies and companies to market. Esmeralda was CMO of MetraTech, now part of Ericsson. At MetraTech, Esmeralda was responsible for go-to-market strategy and execution for enterprise and SaaS products, product management, business development and partner programs. Prior to MetraTech, Esmeralda was co-founder, Vice President of Marketing and Business Development at Lightwolf Technologies, a big data management startup. She was previously co-founder and Senior Vice President of Marketing and Business Development of Soapstone Networks, a developer of resource and service control software, now part of Extreme Networks.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Ca...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).