Welcome!

@ThingsExpo Authors: Liz McMillan, Kevin Benedict, Elizabeth White, William Schmarzo, Mark Herring

Related Topics: @ThingsExpo, @CloudExpo, @DXWorldExpo

@ThingsExpo: Blog Post

Take Page from Google Alphabet By @EsmeSwartz | @ThingsExpo #IoT #M2M #RTC #InternetOfThings

No one will argue that Alphabet was a change Google needed to make to remain relevant, fresh and innovative

Take Page from Google Alphabet: Innovation is Necessity Not Luxury for Cloud & Internet of Things

In the last blog leading up to our #IoTuesday chat we touched upon some examples of value creation made possible by cloud and the Internet of Things (IoT) and their role in reshaping both the Consumer Internet and the Industrial Internet. But, too often the uncertain return on investment (RoI) results in a short term focus on operational cost savings and not on how IoT can be used to transform companies and industries through innovative new business models. And in the age of the Internet, cloud and a globally connected society, innovation is no longer a luxury, it is a necessity. We'll be joined by Alex Bakker and Ron Exler, from analyst firm Saugatuck Technology to continue the discussion.

To Stay Innovative Cut the Red Tape
There are many parallels to Google's move to set up Alphabet as a holding company to remain at the forefront of innovation and what is required by all companies to foster innovation in the age of the Cloud and IoT. No one will argue that Alphabet was a change Google needed to make to remain relevant, fresh and innovative across a number of product initiatives. Under the Alphabet structure, Google provides operating divisions with the freedom and accountability for making decisions all while being nimble and quick on their feet. And perhaps most importantly, keeping their most creative people engaged and well...creative and not stifled by red tape and bureaucracy.

Although it can feel comfortable to focus on the cost saving aspects of IoT, the benefit is much greater when we move from simply streamlining processes and look at the plethora of opportunities when new business models are created to capture value. When creativity is encouraged for the benefit of short term gain and bottom-line financial benefit, we lose sight of the forest for the trees. Just like Google which did not want to get too comfortable doing the same thing by making incremental changes, to fully realize the potential of IoT requires stepping out of our comfort zone and driving new ideas and value creation. Every business should be asking itself: How do we rescue innovation? How do we give new ideas enough oxygen to breath and succeed?

And Old Thinking
All companies engage in activities designed to encourage customers to pay for an offering that is perceived to be of value by the customer. This is the backbone of all companies; build well developed products that stand out against the competition. Often this is achieved through a mine's better than yours feature comparison. As a result, new features are created incrementally and companies eventually end up competing on price as products become commoditized.

A New Generation of Companies to Emerge
But in a cloud and hyper-connected world, billions of everyday objects talk to each other over the Internet and most things come equipped with some type of network connection option and a variety of things-thermostats, TVs, refrigerators, cars, lights have a unique Internet identity. Electricity meters can talk to the grid to get you the best deals. Health monitors can keep an eye on your heart rate. Water pipes can warn of a fall in pressure. Industrial equipment can self-diagnose. The IoT tsunami is driving a new applications economy to augment already familiar applications. We have reached the pivotal point where smart things can learn and even anticipate and react to our needs and we can expect a new generation of companies to make use of IoT to create novel new applications.

While we have always had services, we now have services with connectedness and service agents. Being online means that these services can be decomposed, repositioned, resold or bundled with other services by another service provider that can do a deal with the service originator as part of a mashup. Connectedness means that every agent that is created has the potential to work with other agents to conceive and deliver services, and create new combinations of services. Agents collaborating with agents allow for services encapsulated within other services, service components extracted from one service and built into multiple others and so on. And thanks to the cloud, new features and value can be pushed to customers on a regular basis and products can be monitored and enhanced based on how customers' behave while analytics drive new services and create new experiences of value that can be monetized.

With a New Take on Revenue Generation
The traditional way of creating value is being turned on its head with cloud and IoT. We are moving from setting the price for a product or service based on parameters like profit and margin to a focus on capturing new revenue after the initial product sell. Applications, value-added services, recurring revenues become more meaningful than the initial product sale. This model is appealing to companies and investors for obvious reasons; instead of hoping a customer will be loyal and continue buying new products, a recurring revenue model provides predictability. And perhaps the greatest benefit of all is that context is possible as information is collected, aiding in personalizing the service and brand. And the evolution continues as companies shift their focus from enhancing value through internal development to growing an ecosystem of partners that will share in the value created by the ecosystem. Monetization also takes on new meaning as the IoT stack provider must take into account how they make money and how the ecosystems gets compensated for their contributions.

If your company has built its brand and value through a traditional product-based business model, be concerned as your competition and new upstarts will certainly take advantage of Cloud and IoT even if you don't.

Follow us on Twitter and join the discussion as we explore this topic in our next #IoTuesday Twitter chat being held on August 18 at 1:00pm EDT.

More Stories By Esmeralda Swartz

Esmeralda Swartz is VP, Marketing Enterprise and Cloud, BUSS. She has spent 15 years as a marketing, product management, and business development technology executive bringing disruptive technologies and companies to market. Esmeralda was CMO of MetraTech, now part of Ericsson. At MetraTech, Esmeralda was responsible for go-to-market strategy and execution for enterprise and SaaS products, product management, business development and partner programs. Prior to MetraTech, Esmeralda was co-founder, Vice President of Marketing and Business Development at Lightwolf Technologies, a big data management startup. She was previously co-founder and Senior Vice President of Marketing and Business Development of Soapstone Networks, a developer of resource and service control software, now part of Extreme Networks.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
DevOps at Cloud Expo – being held June 5-7, 2018, at the Javits Center in New York, NY – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits,...
@DevOpsSummit at Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, is co-located with 22nd Cloud Expo | 1st DXWorld Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
SYS-CON Events announced today that T-Mobile exhibited at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on qua...
SYS-CON Events announced today that Cedexis will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cedexis is the leader in data-driven enterprise global traffic management. Whether optimizing traffic through datacenters, clouds, CDNs, or any combination, Cedexis solutions drive quality and cost-effectiveness. For more information, please visit https://www.cedexis.com.
SYS-CON Events announced today that Google Cloud has been named “Keynote Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Companies come to Google Cloud to transform their businesses. Google Cloud’s comprehensive portfolio – from infrastructure to apps to devices – helps enterprises innovate faster, scale smarter, stay secure, and do more with data than ever before.
SYS-CON Events announced today that Vivint to exhibit at SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California. As a leading smart home technology provider, Vivint offers home security, energy management, home automation, local cloud storage, and high-speed Internet solutions to more than one million customers throughout the United States and Canada. The end result is a smart home solution that sav...
SYS-CON Events announced today that Opsani will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Opsani is the leading provider of deployment automation systems for running and scaling traditional enterprise applications on container infrastructure.
SYS-CON Events announced today that Nirmata will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nirmata provides a comprehensive platform, for deploying, operating, and optimizing containerized applications across clouds, powered by Kubernetes. Nirmata empowers enterprise DevOps teams by fully automating the complex operations and management of application containers and its underlying ...
SYS-CON Events announced today that Opsani to exhibit at SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California. Opsani is creating the next generation of automated continuous deployment tools designed specifically for containers. How is continuous deployment different from continuous integration and continuous delivery? CI/CD tools provide build and test. Continuous Deployment is the means by which...