Welcome!

@ThingsExpo Authors: Elizabeth White, Kevin Benedict, Pat Romanski, Liz McMillan, Yeshim Deniz

Related Topics: @ThingsExpo, Mobile IoT, @DXWorldExpo

@ThingsExpo: Article

IoT Is Busy Innovating | @ThingsExpo #IoT #M2M #API #Microservices

The IoT space is still very much a fledgling industry in many respects

IoT Is Busy Innovating, But Where's the Integration?
By Paul Bruce

Last month, SmartBear was out in full form at O'Reilly Solid, a conference all about the Internet of Things (IoT) [this year]. We chatted with anyone and everyone who is building APIs to support their cool gadgets or back-end systems. What we found was...curious.

What Is the Internet of Things to Everyone Else?
The concept behind the Internet of Things has been around for a while now, ATMs being some of the first enterprise, hardened, network-connected, managed devices for mainstream consumer use. So too with our mobile phones, these are not new concepts to network technicians or hardware geeks. But for the rest of us, we simply never imagined the extents that the "ubiquity of connectedness" would take all other industries, from biotech to automotive, personal care to agriculture, entertainment to custom manufacturing. The list is as long as our imaginations.

However, the IoT space is still very much a fledgling industry in many respects. The economics aren't apparent; companies are still stuck under the "innovators bar," finding something good enough to ship a minimum viable number of units. The safety and privacy considerations are staggeringly overlooked by both technology providers and end-users alike. Big businesses like IBM and HP are rushing to come up with strategies to retrofit existing solutions to fit the space or even create all new ones to support the new software production cultures of a post-agile tech world.

I had a chance to talk to a friend, Mark Boyd, long-time writer and traveling analyst for ProgrammableWeb and The New Stack about how the current state of the IoT industry seems to be so hyper-focused on innovation.

"It seems for these folks [focused on IoT at O'Reilly Solid] to be very much about getting to the point where they're shipping 10,000 units...getting the product out there to an audience", says Mark. "It's not so much about solving the problem of integration or how to make that hardware work with other hardware."

Innovation IS Integration, and Must Happen at the Same Time
From a broader development and ecosystem perspective, a "worry about integration later" approach could be a very costly short-sighted blunder, even for businesses just getting off the ground. Much of the protocols and hardware platforms have still remained proprietary, representing a barrier of entry for mainstream developers. From the very beginning, selecting open standards that are safe and reliable is a minimum viable design decision that should be made early on, specifically to foster rapid acceptance by developers and encourage partnerships to larger players in the field too.

The same goes for aspects of privacy and data ownership over the information being produced from IoT devices. It's just too easy to plug something in and connect it up...without considering the implications of doing just that. I asked Mark about this too, and he continued:

"I don't think the data privacy or data ownership considerations are thought through early enough in the conversation, especially around the rights of the end user to be able to access their own data or confidence in where it's stored. " Interesting, but he wasn't done there. "On the other side, what gives me a bit of relief is, McKinsey Global Institute presented their IoT report here yesterday, fascinating. One of the things Michael Chui talked about was how little of the data exhaust is being looked at. So there is a whole lot of IoT big data, but because humans are lazy, I think the nefarious uses are something that no one has been looking at. I think there is the potential for problems, but at the moment the main use of IoT data is really around identifying alerts in the system and then for communicating real time data flow...but then all the data exhaust about given behavior that's been collected, none of that's being used."

While Mark jokes, he also expressed hope that this breathing space we have before the data exhaust gets used allows for more time to openly discuss and educate around data rights. After our interview, Mark shared that one possible ideal vision would be for all of a user's data to be stored by a third party data broker and that it could then be sold back to the device makers (or consent given to the device maker to collect it directly and receive, for example, a discounted subscription fee) or on to other data wranglers. In this way, an individual's data would be akin to their currency and the storage of personal data akin to a bank account. Mark shared that one of the benefits of this sort of approach would be that it intrinsically symbolizes the value of an individual's data so that each of us can consider who we share our data with or what we "spend" it on, as it were.

You Might Not Be Looking at Your Own Data, but Who Is?
An immediate lack of interest over exhaust data makes sense; we're already inundated with oceans of data all day long, even if you aren't in a high-tech industry. But there's little cost to storing that data long-term, and all it takes is a fast, very small bit of coagulation in the IoT technology space (specifically around protocols) to realize the potential of that data. Simply map-reduce, aggregate, and extract intelligence. It's not hard, and insurance companies already use your Fitbit data to set pricing and fee structures.

Riding on the heels of her most excellent presentation at APIdays San Francisco the week before O'Reilly Solid, Jessica Groopman of the Altimeter Group recently released a research report "Consumer Perceptions of Privacy in the Internet of Things" which indicates that one of the foremost barrier facing IoT is consumer concern over use and sharing of connected device data.

Mark finishes with, "And here's again where APIs would enable 3rd parties to be able to start innovating and creating new products from that data exhaust", a topic near and dear to our hearts here at SmartBear: the connected world through the lens of quality. APIs, apps, solutions...are nothing if they're not accurate, reliable, and safe. No house stands the test of time unless the foundation is solid.

What's Next for the Internet of Things?
Two words: big intelligence. There is a huge opportunity to extract meaningful opportunities from IoT data exhaust once it is collected and normalized. That places a huge amount of responsibility over big platform companies to become mass repositories of IoT data, but especially responsible are the IoT vendors who must make a choice over which platform to use.

Fortunately, the IoT industry not only benefits from years of traditional field experience (such as in ATMs, cell services, medical and industrial equipment) but also from recent mass adoption of API design and incremental architecture patterns like Microservices. To Mark's point, true innovation in the IoT space will only really explode once the immediate hardware hype gentrifies to a point where open standards allow throngs of developers to iterate, poke, and prod at the big data, not just twiddle with the devices.

Once IoT data is in a platform, more than just developers can realize its full potential. Data analysts, business decision experts, and policy makers will all have very critical jobs­­­ in the IoT space. In order for a technology to become a brand new industry, it must by definition include people from all areas of business, not just hardware and software geeks (like us). IoT is rapidly approaching that point.

More Stories By SmartBear Blog

As the leader in software quality tools for the connected world, SmartBear supports more than two million software professionals and over 25,000 organizations in 90 countries that use its products to build and deliver the world’s greatest applications. With today’s applications deploying on mobile, Web, desktop, Internet of Things (IoT) or even embedded computing platforms, the connected nature of these applications through public and private APIs presents a unique set of challenges for developers, testers and operations teams. SmartBear's software quality tools assist with code review, functional and load testing, API readiness as well as performance monitoring of these modern applications.

@ThingsExpo Stories
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
Announcing Poland #DigitalTransformation Pavilion
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
CloudEXPO | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution. In his session at @ThingsExpo, Akvelon expert and IoT industry leader Sergey Grebnov provided an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, added the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor analytic...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.