Welcome!

@ThingsExpo Authors: Liz McMillan, William Schmarzo, Yeshim Deniz, Pat Romanski, Nate Vickery

Related Topics: @ThingsExpo, Mobile IoT, @BigDataExpo

@ThingsExpo: Article

IoT Is Busy Innovating | @ThingsExpo #IoT #M2M #API #Microservices

The IoT space is still very much a fledgling industry in many respects

IoT Is Busy Innovating, But Where's the Integration?
By Paul Bruce

Last month, SmartBear was out in full form at O'Reilly Solid, a conference all about the Internet of Things (IoT) [this year]. We chatted with anyone and everyone who is building APIs to support their cool gadgets or back-end systems. What we found was...curious.

What Is the Internet of Things to Everyone Else?
The concept behind the Internet of Things has been around for a while now, ATMs being some of the first enterprise, hardened, network-connected, managed devices for mainstream consumer use. So too with our mobile phones, these are not new concepts to network technicians or hardware geeks. But for the rest of us, we simply never imagined the extents that the "ubiquity of connectedness" would take all other industries, from biotech to automotive, personal care to agriculture, entertainment to custom manufacturing. The list is as long as our imaginations.

However, the IoT space is still very much a fledgling industry in many respects. The economics aren't apparent; companies are still stuck under the "innovators bar," finding something good enough to ship a minimum viable number of units. The safety and privacy considerations are staggeringly overlooked by both technology providers and end-users alike. Big businesses like IBM and HP are rushing to come up with strategies to retrofit existing solutions to fit the space or even create all new ones to support the new software production cultures of a post-agile tech world.

I had a chance to talk to a friend, Mark Boyd, long-time writer and traveling analyst for ProgrammableWeb and The New Stack about how the current state of the IoT industry seems to be so hyper-focused on innovation.

"It seems for these folks [focused on IoT at O'Reilly Solid] to be very much about getting to the point where they're shipping 10,000 units...getting the product out there to an audience", says Mark. "It's not so much about solving the problem of integration or how to make that hardware work with other hardware."

Innovation IS Integration, and Must Happen at the Same Time
From a broader development and ecosystem perspective, a "worry about integration later" approach could be a very costly short-sighted blunder, even for businesses just getting off the ground. Much of the protocols and hardware platforms have still remained proprietary, representing a barrier of entry for mainstream developers. From the very beginning, selecting open standards that are safe and reliable is a minimum viable design decision that should be made early on, specifically to foster rapid acceptance by developers and encourage partnerships to larger players in the field too.

The same goes for aspects of privacy and data ownership over the information being produced from IoT devices. It's just too easy to plug something in and connect it up...without considering the implications of doing just that. I asked Mark about this too, and he continued:

"I don't think the data privacy or data ownership considerations are thought through early enough in the conversation, especially around the rights of the end user to be able to access their own data or confidence in where it's stored. " Interesting, but he wasn't done there. "On the other side, what gives me a bit of relief is, McKinsey Global Institute presented their IoT report here yesterday, fascinating. One of the things Michael Chui talked about was how little of the data exhaust is being looked at. So there is a whole lot of IoT big data, but because humans are lazy, I think the nefarious uses are something that no one has been looking at. I think there is the potential for problems, but at the moment the main use of IoT data is really around identifying alerts in the system and then for communicating real time data flow...but then all the data exhaust about given behavior that's been collected, none of that's being used."

While Mark jokes, he also expressed hope that this breathing space we have before the data exhaust gets used allows for more time to openly discuss and educate around data rights. After our interview, Mark shared that one possible ideal vision would be for all of a user's data to be stored by a third party data broker and that it could then be sold back to the device makers (or consent given to the device maker to collect it directly and receive, for example, a discounted subscription fee) or on to other data wranglers. In this way, an individual's data would be akin to their currency and the storage of personal data akin to a bank account. Mark shared that one of the benefits of this sort of approach would be that it intrinsically symbolizes the value of an individual's data so that each of us can consider who we share our data with or what we "spend" it on, as it were.

You Might Not Be Looking at Your Own Data, but Who Is?
An immediate lack of interest over exhaust data makes sense; we're already inundated with oceans of data all day long, even if you aren't in a high-tech industry. But there's little cost to storing that data long-term, and all it takes is a fast, very small bit of coagulation in the IoT technology space (specifically around protocols) to realize the potential of that data. Simply map-reduce, aggregate, and extract intelligence. It's not hard, and insurance companies already use your Fitbit data to set pricing and fee structures.

Riding on the heels of her most excellent presentation at APIdays San Francisco the week before O'Reilly Solid, Jessica Groopman of the Altimeter Group recently released a research report "Consumer Perceptions of Privacy in the Internet of Things" which indicates that one of the foremost barrier facing IoT is consumer concern over use and sharing of connected device data.

Mark finishes with, "And here's again where APIs would enable 3rd parties to be able to start innovating and creating new products from that data exhaust", a topic near and dear to our hearts here at SmartBear: the connected world through the lens of quality. APIs, apps, solutions...are nothing if they're not accurate, reliable, and safe. No house stands the test of time unless the foundation is solid.

What's Next for the Internet of Things?
Two words: big intelligence. There is a huge opportunity to extract meaningful opportunities from IoT data exhaust once it is collected and normalized. That places a huge amount of responsibility over big platform companies to become mass repositories of IoT data, but especially responsible are the IoT vendors who must make a choice over which platform to use.

Fortunately, the IoT industry not only benefits from years of traditional field experience (such as in ATMs, cell services, medical and industrial equipment) but also from recent mass adoption of API design and incremental architecture patterns like Microservices. To Mark's point, true innovation in the IoT space will only really explode once the immediate hardware hype gentrifies to a point where open standards allow throngs of developers to iterate, poke, and prod at the big data, not just twiddle with the devices.

Once IoT data is in a platform, more than just developers can realize its full potential. Data analysts, business decision experts, and policy makers will all have very critical jobs­­­ in the IoT space. In order for a technology to become a brand new industry, it must by definition include people from all areas of business, not just hardware and software geeks (like us). IoT is rapidly approaching that point.

More Stories By SmartBear Blog

As the leader in software quality tools for the connected world, SmartBear supports more than two million software professionals and over 25,000 organizations in 90 countries that use its products to build and deliver the world’s greatest applications. With today’s applications deploying on mobile, Web, desktop, Internet of Things (IoT) or even embedded computing platforms, the connected nature of these applications through public and private APIs presents a unique set of challenges for developers, testers and operations teams. SmartBear's software quality tools assist with code review, functional and load testing, API readiness as well as performance monitoring of these modern applications.

@ThingsExpo Stories
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast t...
SYS-CON Events announced today that EnterpriseTech has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. EnterpriseTech is a professional resource for news and intelligence covering the migration of high-end technologies into the enterprise and business-IT industry, with a special focus on high-tech solutions in new product development, workload management, increased effic...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and ...
SYS-CON Events announced today that CHEETAH Training & Innovation will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CHEETAH Training & Innovation is a cloud consulting and IT training firm specializing in improving clients cloud strategies and infrastructures for medium to large companies.
SYS-CON Events announced today that Datanami has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datanami is a communication channel dedicated to providing insight, analysis and up-to-the-minute information about emerging trends and solutions in Big Data. The publication sheds light on all cutting-edge technologies including networking, storage and applications, and thei...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...