Welcome!

@ThingsExpo Authors: Zakia Bouachraoui, Elizabeth White, Liz McMillan, Pat Romanski, Yeshim Deniz

Related Topics: @ThingsExpo, @CloudExpo, @DXWorldExpo

@ThingsExpo: Blog Post

Internet of Things Leads to the API Economy By @EsmeSwartz | @ThingsExpo #IoT #API

The evolution from M2M to IoT is also driving a new focus-to software and Application Programming Interfaces (APIs)

In last month's #IoTuesday Twitter chat, we explored findings from Cloud Expo 2015 and @ThingsExpo 2015 as the industry came together to explore the impact of Cloud and Internet of Things (IoT). Sensors, processors, software, and connectivity in things, otherwise known as computers inside products, coupled with the cloud to store massive amounts of data and analytics that turn data into information are transforming entire industries and radically impacting the performance and function of not just things but of entire value chains.

Ericsson, whose networks control 40% of the world's mobile traffic, predicts that by 2020 there will be 26 billion connected devices, including smartphones, cars, appliances, tablets, monitoring sensors on industrial machinery and other things, connected to the Internet. The scale of a globally connected society means more GSM cell towers and more networking equipment, but the evolution from machine to machine (M2M) to IoT is also driving a new focus-to software and Application Programming Interfaces (APIs). While hardware remains important it matters differently than it did before and is at the edge of IoT while software is at its core. Enabling technologies like cloud and Big Data share a stage with Web APIs, or more specifically developer-friendly REST APIs along with API management. APIs are not just important for connecting devices, but also the part they play to connect applications serving a single purpose or as part of an aggregate role in a horizontal ecosystem.

Productized APIs Creates API Economy and Marketplaces
Manufacturers of things are increasingly driving innovation through an IoT developer stack that attracts an ecosystem of partners that leverage APIs for building applications for a marketplace. With IoT, manufacturers can't just make things; they need to enhance the role of those things through software across the value chain. APIs are the glue that integrate massive amounts of data and through a wide variety of applications, enable companies to transform into digital enterprises. Things become repositories for data that enable manufacturers to make informed decisions, but business leaders are just beginning to appreciate the extent of the opportunity, which includes connected device applications in sectors ranging from manufacturing to mining, agriculture to energy, and transportation to healthcare. The Internet of Things will rearrange entire supply chains from production through consumption. The role of open standards that help establish new partner ecosystems will be crucial for adoption across different verticals.

Devices have little value unless they have applications. Apple was one of the first companies to demonstrate an alternative and lucrative way to build a walled garden. In the mobile world, users of iPhones are pretty much limited to the apps chosen by Apple and offered in the Apple App store. Apple created the first smartphone developer network around iOS. Developers are attracted to develop applications for Apple devices before Android devices because Android implementations vary based on device manufacturer; Apple's iOS provides a larger common device installed base. By and large, those Apple-selected apps, which often dominate the users' experience, define the providers that the iPhone can access. Most people live quite happily within the walled garden of apps approved by Apple. Apple led the way in circumscribing user behavior in this way, but the fashion quickly caught on. Android users have the Google (Play) store, and Windows Mobile users have the Windows Phone Store.

Interestingly, Linux users were the first to experience the app-store approach. Some Linux distributions have long provided their users with an easy route to install approved applications from on-line repositories; although non-approved apps are still available, it's just harder work to get them. With the releases of Apple OS/X (Snow Leopard onward), the default way of buying software is via the Apple store; buying direct from a third party vendor is starting to feel like a rather exceptional thing to do, as users are challenged when they try to bypass the store and have to tweak some security settings to make it possible to install a non-official app. From Windows 8.1 onward, Microsoft Windows users also had their own App store too.

Companies like Apple, Google, Microsoft, and the open source community aim to make life simpler and easier for users, and at the same time create a user environment that is more structured, and controlled. These companies and communities are not forcing users into their walled gardens. They are enticing users to come inside and be safe and comfortable. For most ordinary users, this is seen as a fair trade: a win-win situation. Users can always take a walk in the wild woods outside if they want to, it's just that increasingly they don't want to. How will IoT ecosystems evolve? Do we need to reinvent the wheel or do we already have a formula to emulate? Follow us on Twitter and join the discussion as we explore this topic in our next #IoTuesday Twitter chat being held on July 14 at 1:00pm EDT.

More Stories By Esmeralda Swartz

Esmeralda Swartz is VP, Marketing Enterprise and Cloud, BUSS. She has spent 15 years as a marketing, product management, and business development technology executive bringing disruptive technologies and companies to market. Esmeralda was CMO of MetraTech, now part of Ericsson. At MetraTech, Esmeralda was responsible for go-to-market strategy and execution for enterprise and SaaS products, product management, business development and partner programs. Prior to MetraTech, Esmeralda was co-founder, Vice President of Marketing and Business Development at Lightwolf Technologies, a big data management startup. She was previously co-founder and Senior Vice President of Marketing and Business Development of Soapstone Networks, a developer of resource and service control software, now part of Extreme Networks.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
Moroccanoil®, the global leader in oil-infused beauty, is thrilled to announce the NEW Moroccanoil Color Depositing Masks, a collection of dual-benefit hair masks that deposit pure pigments while providing the treatment benefits of a deep conditioning mask. The collection consists of seven curated shades for commitment-free, beautifully-colored hair that looks and feels healthy.
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
We all love the many benefits of natural plant oils, used as a deap treatment before shampooing, at home or at the beach, but is there an all-in-one solution for everyday intensive nutrition and modern styling?I am passionate about the benefits of natural extracts with tried-and-tested results, which I have used to develop my own brand (lemon for its acid ph, wheat germ for its fortifying action…). I wanted a product which combined caring and styling effects, and which could be used after shampo...
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.