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Part 3: Operators are rushing to build data centers in the cloud to cut the cost of hardware spending within their own networks

Catch up with all the news from Mobile World Congress 2015 (MWC) by reading part one and part two of this series.

In recent years, we've watched mobile, cloud technologies and Internet of Things (IoT) enable increased connectivity for every network and every industry, ranging from connected cars to commercial vehicles and fleet management to smart cities to data centers. At MWC, it was clear that professionals in these areas are continuing to make strides in their fields. Below are a few of the major developments we noticed and look forward to hearing more as 2015 progresses.

Commercial vehicles and fleet management
Scania President and CEO Martin Lundstedt joined Ericsson's MWC keynote as one of the company's 5G partners, currently transforming the information and communications technology (ICT) industry. Scania is a leader in the automotive space as a manufacturer of commercial vehicles - specifically, trucks and buses. The company also manufactures diesel engines for motive power of heavy vehicles, including marine and general industrial applications. In partnership with Ericsson, approximately 110,000 Scania vehicles are now connected, using on-board computers to wirelessly send information to fleet management systems, with another 5,000 to 6,000 vehicles becoming connected every month. Scania is moving from simply providing transport to offering mobility and lifecycle solutions for its customers, and IoT technology is enabling Scania to reinvent its business. Data from connected vehicles can be used for insurance policies, environmental reports and service and maintenance planning. As Lundstedt explained, another new service facilitates the sale of data to investment bankers, since logistics data is an early indicator of industrial activity.

Optimized cloud data centers
Ericsson and Intel announced a partnership to help operators build cloud data centers, providing them with more competitive footing against large, cloud-based companies like Amazon, Facebook and Google. Operators are rushing to build data centers in the cloud to cut the cost of hardware spending within their own networks while improving the agility and breadth of services they offer to end customers. Ericsson, in partnership with Intel, will provide data center equipment to operators to enable competitive cloud-based offerings underpinned by modern, automated IT, including operator cloud transformation for network functions virtualization (NFV).

Connected car innovations and traffic clouds
Audi of America and AT&T announced a joint plan to bring LTE, 3G and 4G wireless connectivity to all of Audi's 2016 model-year vehicles. Drivers of the Audi 2016 models will receive an AT&T SIM card that provides a connection to AT&T's Wireless Connect network, granting customers enhanced traffic information and navigation, over-the-air map updates, and social media and mobile app integrations. Users will also enjoy access to more than 7,000 Web radio stations and Internet radio in vehicles with 4G/LTE. Wi-Fi access will be supported for up to eight devices, and AT&T wireless customers are provided with the convenience through the Mobile Share data plan option to add their vehicle to their existing smartphone or tablet data plan.

Ericsson also unveiled the Connected Traffic Cloud, a managed cloud platform that enables data to be shared on traffic and road conditions between connected vehicles and road traffic authorities to enhance safety and traffic management. Anonymized data-sharing provides the means for smart digital citizens and governments to support convenience and life-saving services that contribute to a better society.

More Stories By Esmeralda Swartz

Esmeralda Swartz is VP, Marketing Enterprise and Cloud, BUSS. She has spent 15 years as a marketing, product management, and business development technology executive bringing disruptive technologies and companies to market. Esmeralda was CMO of MetraTech, now part of Ericsson. At MetraTech, Esmeralda was responsible for go-to-market strategy and execution for enterprise and SaaS products, product management, business development and partner programs. Prior to MetraTech, Esmeralda was co-founder, Vice President of Marketing and Business Development at Lightwolf Technologies, a big data management startup. She was previously co-founder and Senior Vice President of Marketing and Business Development of Soapstone Networks, a developer of resource and service control software, now part of Extreme Networks.

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