Welcome!

@ThingsExpo Authors: Kevin Benedict, Yeshim Deniz, Liz McMillan, William Schmarzo, Pat Romanski

Related Topics: @ThingsExpo, Mobile IoT

@ThingsExpo: Article

Internet of Things Is Here, Now What? By @MetraTech | @ThingsExpo [#IoT]

The giants are beginning to place their bets to attract and retain users for IoT services

Every year, the technology industry gathers at the International Consumer Electronics Show (CES) in Las Vegas to see the latest gadgets ranging from home appliances, TVs, wearables, games, cars, etc. We have all come to expect the unveiling of cutting-edge technology that according to the rhetoric of their manufacturers make our lives just a little bit better. Technology has become so embedded in our daily lives that we can use it to outsource common tasks such as home management, personal fitness and family communications.

The CES show is always a smorgasbord of cool consumer gadgets, but this year it was all about the Internet of Things (IoT). Science fiction has become reality as things that previously only existed in the creative minds of Hollywood writers make their way into our life at home, at the office and in the car. The IoT provides the infrastructure, applications and data to turn inanimate things into intelligent devices capable of intelligent action. Just like the industrial revolution, IoT brings together communications networks, machinery to automate everyday tasks and processes along with a desire to transform society and reshape the global economy, creating the IoT revolution. Market researcher IDC predicts that the worldwide market for Internet of Things solutions will grow from $1.9 trillion in 2013 to $7.1 trillion in 2020.

Although this year's CES show stayed true to form by unveiling the latest flashy things, there was another important thread interwoven throughout the various presentations - equal attention was paid to the gadgets as was the value that will be unleashed when things talk and share data. This also comes with an acknowledgement that a revolution can't be won if it is fought alone. As various manufacturers release their devices into the market, a growing number of disparate sensors will need to talk to one another through an open architecture and standards. If things cannot exchange data, correlate the data, they cannot take action on behalf of the human participants.

CES highlights included:

  1. Consumer electronics powerhouse Samsung indicated that while 2015 marked a big year for Samsung in Internet of Things, the company predicts that by 2017, 90 percent of Samsung's products will be "IoT devices." In five years, 100 percent of Samsung hardware will be IoT-enabled.
  2. LG, the appliance giant, shared its vision of a "better and more beautiful future" where every LG device interacts to transform the home environment. LG forecast a future where its HomeChat platform enables the LG smartwatch to sense that you're not sleeping well, inform your LG audio system to play soothing music, tell your LG air conditioner to reduce the temperature, and communicate to your LG air purifier and humidifier to pump soothing scented mist into the room. Not to be outdone, the LG coffeemaker prepares the morning coffee, while the LG smartphone transmits your schedule to the LG-enabled car, guiding you directly to the first appointment of the day.
  3. Philips showcased its intelligent lightbulbs, the Philips Hue bulb, which enables its owner to control the color and intensity through a smartphone.
  4. Cars took over for the driver while becoming the new supercomputer. Nvidia introduced a computer for the infotainment dashboard and another for the self-driving car that demonstrate how far we have come. The Tegra X1 processor can process data at 2.3 teraflops, 2x the computing power of the most powerful supercomputer in the world in 2000. This year car manufacturers like Audi and Mercedes showcased self-driving cars alongside sophisticated dashboards. BMW partnered with chip maker Nvidia to demonstrate how a car could find its own parking space and return to you when the owner is ready. Facebook showcased a mock-up display of the Mobi/us autonomous dashboard by Valeo, for interacting with a self-driving car and a smartphone.
  5. The security industry was represented by August Smart Lock, enabling doors to be dead bolted through the smartphone. The smart Canary camera also sounds the alarm if an intruder attempts entry while taking a picture of the trespasser.
  6. Doting parents also got a preview of the Slow Control smart baby bottle. The smart baby bottle holder helps parents track how much and how fast their baby is drinking, in addition to feedback on how to hold the baby properly to prevent the baby from swallowing air. And for older tots, HereO children's watches come equipped with GPS to enable parents to always locate their children through an app.
  7. Fitness and virtual reality came together with the Omni virtual treadmill by Virtuix (a competitor to Facebook Oculus Rift). A curved surface and special shoes allow the user to walk in place and a sensor creates a virtual reality game by transforming the forward movement.
  8. For the outdoor sports enthusiast, Cerevo SNOW-1 snowboard binding comes equipped with Bluetooth and sensors to take data and measure it in real time while using the snowboard, thus providing the rider the ability to analyze his performance.
  9. Nest has evolved from its smart thermostat to focus on the "Works with Nest" developer platform and announced collaborations with a dozen companies including Whirlpool. Meanwhile Nest acquirer Google introduced Google Cast for audio, a service to stream music to home audio systems through a smartphone. Cast enables users to send music to their home speakers from their mobile phones.

The giants are beginning to place their bets to attract and retain users for IoT services. Having duked it out over the years in the smartphone wars, Google and Apple have learned that what makes a customer loyal is the user experience and content. The same pattern is emerging for IoT, as vendors strive to control the interfaces and data to discourage people from switching to a competitor. Vendors in their respective industries will battle it out to become the hub that controls home automation, security, health and the Industrial Internet.

With everyone wanting to stake a claim on IoT, 900 exhibitors showed up at CES. A significant majority of the IoT companies on display were focused on devices designed to perform a task really well and solving a single problem. Which begs the question of how many specialist IoT startups can survive once the novelty wears off and how many will return next year?

More Stories By Esmeralda Swartz

Esmeralda Swartz is VP, Marketing Enterprise and Cloud, BUSS. She has spent 15 years as a marketing, product management, and business development technology executive bringing disruptive technologies and companies to market. Esmeralda was CMO of MetraTech, now part of Ericsson. At MetraTech, Esmeralda was responsible for go-to-market strategy and execution for enterprise and SaaS products, product management, business development and partner programs. Prior to MetraTech, Esmeralda was co-founder, Vice President of Marketing and Business Development at Lightwolf Technologies, a big data management startup. She was previously co-founder and Senior Vice President of Marketing and Business Development of Soapstone Networks, a developer of resource and service control software, now part of Extreme Networks.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, will provide a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to ...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast t...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
Recently, IoT seems emerging as a solution vehicle for data analytics on real-world scenarios from setting a room temperature setting to predicting a component failure of an aircraft. Compared with developing an application or deploying a cloud service, is an IoT solution unique? If so, how? How does a typical IoT solution architecture consist? And what are the essential components and how are they relevant to each other? How does the security play out? What are the best practices in formulating...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
SYS-CON Events announced today that Elastifile will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Elastifile Cloud File System (ECFS) is software-defined data infrastructure designed for seamless and efficient management of dynamic workloads across heterogeneous environments. Elastifile provides the architecture needed to optimize your hybrid cloud environment, by facilitating efficient...
There is only one world-class Cloud event on earth, and that is Cloud Expo – which returns to Silicon Valley for the 21st Cloud Expo at the Santa Clara Convention Center, October 31 - November 2, 2017. Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers. Companies are each developing their unique mix of cloud technologies and service...
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taug...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.