Welcome!

@ThingsExpo Authors: Carmen Gonzalez, Liz McMillan, Yeshim Deniz, Robin Miller, Elizabeth White

Related Topics: @ThingsExpo, Mobile IoT, @CloudExpo, @BigDataExpo

@ThingsExpo: Blog Post

The Internet of Things, Cloud and Big Data By @MetraTech | @ThingsExpo [#IoT]

They all have a part to play to transform industry and society and shape the new global economy

In 2015 Predictions, Application Economy, Cloud and Vertical-Specific Marketplaces Meet IoT, Big Data

As we enter 2015, it is time to dust off the crystal ball once again for our annual predictions forecast. The parade of new technology innovations and breakthroughs is unfolding across many fronts. In some cases the convergence of technologies themselves provides the breakthrough. The cloud, Internet of Things, mobile platforms, social media, Big Data and analytics, vertical-specific marketplaces and even wearables all have a part to play to transform industry and society and shape the new global economy.

  1. It's all about the apps. The global uptake of the smartphone has reshaped the way we communicate and consume content online and has ushered in the application economy. The most desirable feature of a smartphone has nothing to do with the hardware; it's all about the apps, which personalize the experience and unlock the full capabilities of the smartphone. Apple's App Store has reached 75 billion downloads, and both Apple and Google have reached 1.2 million applications. From games, social media, news and stocks to Uber and OpenTable, the number of apps available in app stores continues to explode. And just like the smartphone, the coming tsunami of the Internet of Things (IoT) will usher in a new era of applications from new industry players to augment those of Apple, Facebook, Google and others.
  2. The Internet of Things moves from puzzle pieces to solution. Many descriptions of mainstream IoT services tend to emphasize sensors and monitoring, with a degree of autonomous actions to help people, but mostly these services feed information to cloud data centers for storage and analysis. However, we are seeing smarter and more sophisticated solutions, such as those with the ability to identify a need for medication and trigger an Internet-connected thing to deliver a dose. Systems don't just notice an intruder and raise an alarm; they also can lock paths of exit and attempt facial recognition of intruders. IoT services can track vehicle movements, assess anomalous behaviors and call for help when needed. All of this happens in near-real time. It isn't directly controlled by humans, although humans set the rules of behavior. It is not driven directly by data analysis either, but data analysis contributes to creating the semi-persistent rules for appropriate actions. As things become more intelligent, predictive action and maintenance will emerge as important IoT segments for the new industrial and consumer Internet.
  1. The customer is omnichannel. The cloud, mobile platforms, IoT, Big Data and analytics all come together to help enterprises mine data to deliver improved customer knowledge and personalize interactions. Applications are the window into the organization, shaping the way in which customers perceive the enterprise and how the enterprise interacts with customers to create and drive new products and services. Enterprise CIOs will need to take the lead in the new application economy or risk being left behind as more IT budgets are spent outside of IT by other lines of business. Digital is changing how applications are built, delivered and consumed, turning old ways of doing business upside down. Successful enterprise IT leaders will need to align with business leaders to determine what is strategic, what should be done in-house and what gets outsourced.
  2. Enterprises move to the cloud, and a new battlefield emerges. Cloud migration for enterprises has not lived up to the hype, but change is in the air. IDC forecasts that PaaS, SaaS and IaaS services will be a hotbed of activity in 2015, with $118 billion in spending. And with enterprises as the target, the battlefield will be value-added services - not price alone - as new competitors take on Amazon Web Services (AWS) with enterprise-class IaaS offerings.
  3. Industry-specific marketplaces, clouds and platforms develop. The cloud is too fertile for only a select few providers to benefit. New companies, new alliances and even new industries will emerge to take on the original players. Marketplaces are cropping up to deliver industry-specific services. We will see specialty enterprise platforms that will support smart cities, energy and utilities, transportation, security, financial services, retail services and many more fields. Customers will take advantage of innovations and services specific to their industry to completely transform business models. Data centers will also undergo a fundamental transformation with compute and storage capacity moving to the cloud and big data-optimized data centers operated by cloud service providers targeting different verticals. Businesses of all sizes can buy and sell globally, and leverage vertically and horizontally integrated supply chains.
  4. Data becomes the new currency. IDC predicted Big Data spending will grow to $125 billion in 2015. The rise of Big Data over the last few years created a lot of hype, but the ability to monetize data was not where it needed to be. The massive amounts of data that can be collected through IoT sensors from smart homes, wearables, e-health and telemedicine devices, industrial machines, smart cities and connected cars can be harnessed to enable companies to deliver tailored services to customers. The cloud plays a critical role in enabling intelligent machines to operate and data to be used by the machines themselves to self-diagnose and self-repair. Analytics platforms for managing data produced by intelligent machines and sensors convert data from machines and turn it into new offerings for consumers and corporate customers. The issue of privacy will also take center stage as the subject of personal data versus anonymous data reaches data protection regulators.
  5. Software-defined networking (SDN) and network functions virtualization (NFV) become mainstream. SDN and NFV are now established within the telco and enterprise markets to virtualize, industrialize and automate service delivery along with the requisite cost reduction. In 2015, proprietary hardware will begin to transition to hardware supported by open SDN and NFV specs. Enterprises will drive to a single IT service environment as the distinction between the management and delivery of cloud and IT services is blurred.
  6. The agile enterprise demands agile enterprise platforms. Some industries are using technology to innovate while others languish with traditional ways of running their business. In our massively networked age, it's rare to find examples of technology not having an impact on helping businesses become more efficient and grow. Well, almost never. Traditional ERP and billing systems regularly get in the way of enterprises flexing and adapting to capture new revenue streams, be responsive to customers, change business models or roll out new services. The agile business needs to constantly take into account all pricing and service options from subscriptions to one-off purchases to usage and consumption models, unconstrained.
  7. Enterprise cloud means continuous delivery becomes mainstream. While the connection between agile development and continuous delivery may seem obvious, the migration of enterprises to cloud makes agile development and continuous delivery a reality. With its emphasis on having releases in a ready state at all times, continuous delivery is the natural evolution from agile development and continuous integration practices. For most organizations, the challenge will be adapting from existing software release processes.
  8. Wearables and unrelated industries come together. The partnership between Google and Luxottica (the eyewear company with brands including Ray-Ban and Oakley) for Google Glass foreshadows what we can expect to see in the form of relationships that leverage expertise and connect players in what were previously unrelated industries. In this case, high-tech developers will match up with fashion designers and eyewear professionals with teams of experts working on the design, development, tooling and engineering of Glass products. High-fashion, lifestyle and technology lines are now crossed. This trend will increase considerably in 2015, raising new legal issues, including protection under intellectual property laws under fashion-related terms for their usage as trademarks in the technology sector (as occurred in the Google Glass versus Glassup case), but could also extend to hand gestures.

What trends do you expect for 2015? Check out our Internet of Things billing solutions infographic to learn how to prepare for tomorrow's IoT services.

More Stories By Esmeralda Swartz

Esmeralda Swartz is VP, Marketing Enterprise and Cloud, BUSS. She has spent 15 years as a marketing, product management, and business development technology executive bringing disruptive technologies and companies to market. Esmeralda was CMO of MetraTech, now part of Ericsson. At MetraTech, Esmeralda was responsible for go-to-market strategy and execution for enterprise and SaaS products, product management, business development and partner programs. Prior to MetraTech, Esmeralda was co-founder, Vice President of Marketing and Business Development at Lightwolf Technologies, a big data management startup. She was previously co-founder and Senior Vice President of Marketing and Business Development of Soapstone Networks, a developer of resource and service control software, now part of Extreme Networks.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Judith Hurwitz is president and CEO of Hurwitz & Associates, a Needham, Mass., research and consulting firm focused on emerging technology, including big data, cognitive computing and governance. She is co-author of the book Cognitive Computing and Big Data Analytics, published in 2015. Her Cloud Expo session, "What Is the Business Imperative for Cognitive Computing?" is scheduled for Wednesday, June 8, at 8:40 a.m. In it, she puts cognitive computing into perspective with its value to the busin...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
@ThingsExpo has been named the Most Influential ‘Smart Cities - IIoT' Account and @BigDataExpo has been named fourteenth by Right Relevance (RR), which provides curated information and intelligence on approximately 50,000 topics. In addition, Right Relevance provides an Insights offering that combines the above Topics and Influencers information with real time conversations to provide actionable intelligence with visualizations to enable decision making. The Insights service is applicable to eve...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.