Welcome!

@ThingsExpo Authors: Pat Romanski, Carmen Gonzalez, Yeshim Deniz, Elizabeth White, Ruxit Blog

Related Topics: @ThingsExpo, Mobile IoT, @CloudExpo

@ThingsExpo: Article

Create a Mobile Website Instead of a Mobile App | @ThingsExpo [#IoT]

Instead of creating a mobile app, another option is to build mobile websites built off of HTML5

5 Reasons Small Businesses Should Create a Mobile Website Instead of a Mobile App
By Itai Sadan

Every day, we’re introduced to new mobile apps. We get to see the ones highlighted in the app store and hear about the cool new app our friends talk about on social media.

Take a guess as to the number of mobile apps that were downloaded globally in 2013. Try 102 billion, according to research by Gartner. Long story short: the app market is crowded.

Mobile apps are designed to run on a specific mobile device – download and installation required. With mobile websites, there’s no download or installation required.

As consumers spend more time on their smartphones and tablets to surf the Web, download apps, play games and stream movies, app creators must determine how to best create richer and more functional experiences across an ever-growing number of device platforms. The wrong choice can result in considerable extra expense, or in users being dissatisfied with poor quality and lack-luster performance.

HTML 5

Instead of creating a mobile app, another option is to build mobile websites built off of HTML5, which gives designers an easier way to make web-based features that can easily be updated without having to make updates to the actual mobile apps.

A number of notable companies have gone down the HTML5 road, like The Guardian and the Financial Times. When the FT announced that it would switch from the app store to HTML5, Graham Hinchly, engineering manager from Financial Times Labs, listed two reasons. In an interview with the International News Media Association, Hinchly said that a determining factor for the switch to HTML5 was to “maintain a direct relationship with (FT) customers.” Hinchly also said “HTML5 makes the development of apps for an increasing range of new tablet and smartphone devices easier and quicker.” What are the net results from switching to HTML5 for the FT? Hinchly says that the media outlet is seeing a 14 percent increase in digital subscribers.

Other companies that are also redoing their websites to be more mobile friendly are Nike and Walmart. In August 2014, Walmart unveiled a new website that enhances the overall user experience with more in-depth product pages, and an improved personalized search engine. Built by Walmart’s R&D team Walmart Labs, the new website was done in response to new shoppers habits of purchases via mobile devices.

Before making a decision, small business owners face several criteria that should be considered. Here are five areas to think about when deciding between a mobile app or a mobile website:

  1. Creating a mobile app means that you need to create a different version for the iPhone, BlackBerry, Android, etc. With a mobile website, there’s only one common platform: the browser.
  2. Most mobile apps don’t achieve critical success and fade into the world of anonymity. Not to mention, with mobile apps, you’ll need a very well-defined strategy to break into the top list for your category in order to make it, which often includes paid media spend. However, with mobile websites, people can find your site by using any of the search engines and via links from other websites, blogs, Twitter and links embedded in emails.
  3. Distribution & Market Size. Whether it’s Google or Apple, the apps are at the mercy of the App Store police in regards to availability and approvals to get it in. From there, obviously the ultimate objective is to get users to download the app. With a mobile website, anyone on the web has access to your mobile site.
  4. Entry Costs. Some App Stores charge extra fees for publishing or certifying your app (Apple charges developers $99 and enterprises $299, RIM charges $200). With mobile websites, there are no entry costs because there is no App Store to deal with.
  5. SEO Are your users going to their respective app stores to search for the product or service your business is selling? Very likely they are not, but instead turning to search engines like Google. With a mobile app, you’re losing out on that traffic.

There are some cases where a mobile app makes more sense as for example: businesses that have a very large and dedicated user base (e.g. Facebook, Google Maps) or solutions that requires special capabilities of the mobile device that are not accessible through the web (e.g. gaming).

But in the majority of the cases, small businesses will gain more from going through the mobile web route. The development costs will be lower, the potential market size will be bigger and it will be much easier for people to find your site by using any search engine.

More Stories By Shelly Palmer

Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.

@ThingsExpo Stories
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of patie...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change the...
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet and...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.