Welcome!

@ThingsExpo Authors: Pat Romanski, Liz McMillan, Elizabeth White, Yeshim Deniz, William Schmarzo

Related Topics: @ThingsExpo, Mobile IoT, @CloudExpo

@ThingsExpo: Article

Create a Mobile Website Instead of a Mobile App | @ThingsExpo [#IoT]

Instead of creating a mobile app, another option is to build mobile websites built off of HTML5

5 Reasons Small Businesses Should Create a Mobile Website Instead of a Mobile App
By Itai Sadan

Every day, we’re introduced to new mobile apps. We get to see the ones highlighted in the app store and hear about the cool new app our friends talk about on social media.

Take a guess as to the number of mobile apps that were downloaded globally in 2013. Try 102 billion, according to research by Gartner. Long story short: the app market is crowded.

Mobile apps are designed to run on a specific mobile device – download and installation required. With mobile websites, there’s no download or installation required.

As consumers spend more time on their smartphones and tablets to surf the Web, download apps, play games and stream movies, app creators must determine how to best create richer and more functional experiences across an ever-growing number of device platforms. The wrong choice can result in considerable extra expense, or in users being dissatisfied with poor quality and lack-luster performance.

HTML 5

Instead of creating a mobile app, another option is to build mobile websites built off of HTML5, which gives designers an easier way to make web-based features that can easily be updated without having to make updates to the actual mobile apps.

A number of notable companies have gone down the HTML5 road, like The Guardian and the Financial Times. When the FT announced that it would switch from the app store to HTML5, Graham Hinchly, engineering manager from Financial Times Labs, listed two reasons. In an interview with the International News Media Association, Hinchly said that a determining factor for the switch to HTML5 was to “maintain a direct relationship with (FT) customers.” Hinchly also said “HTML5 makes the development of apps for an increasing range of new tablet and smartphone devices easier and quicker.” What are the net results from switching to HTML5 for the FT? Hinchly says that the media outlet is seeing a 14 percent increase in digital subscribers.

Other companies that are also redoing their websites to be more mobile friendly are Nike and Walmart. In August 2014, Walmart unveiled a new website that enhances the overall user experience with more in-depth product pages, and an improved personalized search engine. Built by Walmart’s R&D team Walmart Labs, the new website was done in response to new shoppers habits of purchases via mobile devices.

Before making a decision, small business owners face several criteria that should be considered. Here are five areas to think about when deciding between a mobile app or a mobile website:

  1. Creating a mobile app means that you need to create a different version for the iPhone, BlackBerry, Android, etc. With a mobile website, there’s only one common platform: the browser.
  2. Most mobile apps don’t achieve critical success and fade into the world of anonymity. Not to mention, with mobile apps, you’ll need a very well-defined strategy to break into the top list for your category in order to make it, which often includes paid media spend. However, with mobile websites, people can find your site by using any of the search engines and via links from other websites, blogs, Twitter and links embedded in emails.
  3. Distribution & Market Size. Whether it’s Google or Apple, the apps are at the mercy of the App Store police in regards to availability and approvals to get it in. From there, obviously the ultimate objective is to get users to download the app. With a mobile website, anyone on the web has access to your mobile site.
  4. Entry Costs. Some App Stores charge extra fees for publishing or certifying your app (Apple charges developers $99 and enterprises $299, RIM charges $200). With mobile websites, there are no entry costs because there is no App Store to deal with.
  5. SEO Are your users going to their respective app stores to search for the product or service your business is selling? Very likely they are not, but instead turning to search engines like Google. With a mobile app, you’re losing out on that traffic.

There are some cases where a mobile app makes more sense as for example: businesses that have a very large and dedicated user base (e.g. Facebook, Google Maps) or solutions that requires special capabilities of the mobile device that are not accessible through the web (e.g. gaming).

But in the majority of the cases, small businesses will gain more from going through the mobile web route. The development costs will be lower, the potential market size will be bigger and it will be much easier for people to find your site by using any search engine.

More Stories By Shelly Palmer

Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.

@ThingsExpo Stories
SYS-CON Events announced today that Enroute Lab will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enroute Lab is an industrial design, research and development company of unmanned robotic vehicle system. For more information, please visit http://elab.co.jp/.
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Mobile Create USA Inc. is an MVNO-based business model that uses portable communication devices and cellular-based infrastructure in the development, sales, operation and mobile communications systems incorporating GPS capabi...
SYS-CON Events announced today that Suzuki Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Suzuki Inc. is a semiconductor-related business, including sales of consuming parts, parts repair, and maintenance for semiconductor manufacturing machines, etc. It is also a health care business providing experimental research for...
Real IoT production deployments running at scale are collecting sensor data from hundreds / thousands / millions of devices. The goal is to take business-critical actions on the real-time data and find insights from stored datasets. In his session at @ThingsExpo, John Walicki, Watson IoT Developer Advocate at IBM Cloud, will provide a fast-paced developer journey that follows the IoT sensor data from generation, to edge gateway, to edge analytics, to encryption, to the IBM Bluemix cloud, to Wa...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
In his session at @ThingsExpo, Greg Gorman is the Director, IoT Developer Ecosystem, Watson IoT, will provide a short tutorial on Node-RED, a Node.js-based programming tool for wiring together hardware devices, APIs and online services in new and interesting ways. It provides a browser-based editor that makes it easy to wire together flows using a wide range of nodes in the palette that can be deployed to its runtime in a single-click. There is a large library of contributed nodes that help so...
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
SYS-CON Events announced today that SIGMA Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. uLaser flow inspection device from the Japanese top share to Global Standard! Then, make the best use of data to flip to next page. For more information, visit http://www.sigma-k.co.jp/en/.
SYS-CON Events announced today that Daiya Industry will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Daiya Industry specializes in orthotic support systems and assistive devices with pneumatic artificial muscles in order to contribute to an extended healthy life expectancy. For more information, please visit https://www.daiyak...
SYS-CON Events announced today that B2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. B2Cloud specializes in IoT devices for preventive and predictive maintenance in any kind of equipment retrieving data like Energy consumption, working time, temperature, humidity, pressure, etc.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp em...
What is the best strategy for selecting the right offshore company for your business? In his session at 21st Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, will discuss the things to look for - positive and negative - in evaluating your options. He will also discuss how to maximize productivity with your offshore developers. Before you start your search, clearly understand your business needs and how that impacts software choices.
SYS-CON Events announced today that Interface Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Interface Corporation is a company developing, manufacturing and marketing high quality and wide variety of industrial computers and interface modules such as PCIs and PCI express. For more information, visit http://www.i...
SYS-CON Events announced today that Keisoku Research Consultant Co. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Keisoku Research Consultant, Co. offers research and consulting in a wide range of civil engineering-related fields from information construction to preservation of cultural properties. For more information, vi...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that Fusic will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Fusic Co. provides mocks as virtual IoT devices. You can customize mocks, and get any amount of data at any time in your test. For more information, visit https://fusic.co.jp/english/.
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...