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@ThingsExpo Authors: Yeshim Deniz, Liz McMillan, Carmen Gonzalez, Elizabeth White, AppDynamics Blog

Related Topics: OpenStack Journal, Java IoT, Microsoft Cloud, Linux Containers, Agile Computing, @ThingsExpo

OpenStack Journal: Article

IoT Is the New Big Data? | @ThingsExpo #IoT #M2M #API #RTC #BigData

Capturing the behavior of people will require a much broader collection of data beyond just sensor technology…

My favorite writer, Gil Press, sums it up with, “It’s Official: The Internet Of Things Takes Over Big Data As The Most Hyped Technology” where he talks about how Gartner released its latest Hype Cycle for Emerging Technologies, and how big data has moved down the “trough of disillusionment,” replaced by the Internet of Things at the top of the hype cycle.

The term Internet of Things was coined by the British technologist Kevin Ashton in 1999, to describe a system where the Internet is connected to the physical world via ubiquitous sensors.

Today, the huge amounts of data we are producing and the advances in mobile technologies are bringing the idea of Internet connected devices into our homes and daily lives.

Definitions of IoT Has Expanded
Internet of Things was a popular concept dating far back to articles like  Scientific American in 2004. RFID and sensor technology enabling computers to observe, identify and understand the world—without the limitations of human-entered data.

However, I think people took it beyond the capture of “physical” events/data. I think Kevin Ashton envisioned a network of things that was wholly dependent on human beings for information….and expanded to involve anything that touched a person (physical or not).

Capturing the behavior of people will require a much broader collection of data beyond just sensor technology…beyond the “physical” – whether that is web server clickstream data, e-commerce transaction data, customer service call logs, search logs, video surveillance,  documents, etc.

To truly begin understanding the behavior of people, you need to capture data from any touch point, gaining a holistic view of that person. Gaining a 360 degree of your customers, or a 360 degree view of your business by leveraging an environment of structured and structured data that can be analyzed….IoT of physical devices becomes a subset of the data sources available to such a project.

Is IoT a Subset of Big Data?
I was talking to the head of Big Data & Analytics at SAP (a peer to CSC’s Big Data & Analytics), David Parker regarding IOT vs. Big Data. Their management has established a new IOT business unit, which I guaranteed David, would be going after similar business use cases as his Big Data team at the end of the day.

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Last year Mukul Krishna, from Frost & Sullivan, presented a simple incremental view of how IoT feeds Big Data which then feeds a broader analytic platform. Think of IOT as a bunch of customized data sources (typically machines and sensors) leveraging customized collectors that feed a comprehensive platform (e.g. Hadoop vendors like Cloudera and Hortonworks) which, in turn, allow us to feed downstream analytic, BI, and visualization platforms.

Are Sensors the Core of IoT?
A sensor is technically any device which converts one form of energy to another form ,the end being usually being an electrical form mainly for measurement , control or monitoring purposes.

Take a typical temperature sensor like a gas pressure based tube sensor which expands or contracts to convert the temperature into a mechanical motion which can be displayed, recorded or used for control as required. Translation….a thermostat as used in a refrigerator.

The raw electrical signal from a physical sensor is usually in analog form, and can be conveniently processed further and displayed on a meter or other suitable indication device or recorded on paper or other media such as magnetic tape or more advanced digital systems as required.

The sensor is typically classified as per its application and there could be many different types of sensors, with their own inherent advantages or disadvantages for a particular application. Putting it simply, the sensor generates an output which can be conveniently displayed , recorded or used to control or monitor the application at the point where the sensor is installed.

What’s so special about sensors? You can translate the analog physical world into a digital computer world…where we convert the sensor’s analog signals in to digital signals so, the computer can be able to read it….and then we feed that with other digital signals into a Big Data platform.

“Technologies that operate upon the physical world are a key component of the digital business opportunity.” as described by Gartner. Many of these “physical sensor technologies” may be new to IT, but they are expected to be high impact and even transformational.

I think IoT requires a lot of talent on the many types of physical sensors and how they are ultimately converted into a form that the emerging Big Data platforms can consume and analyze them.

IoT Needs a Big Data Platform
Getting your plants or your fridge to talk to you through sensors is one thing, getting your plants to talk to your heating system and to you is quite another. As we map the spread of the IoT, it starts to get more complicated and barriers appear with the centralized big data platform, or lack thereof, likely to halt progress.

Jeff Hagins Founder and CTO of SmartThings, described the data platform he has been working on that should help expand the IoT and help product designers work out new ways of connecting machines and people.

He believes that the Internet of Things has got to be built on a platform that is easy, intelligent and open. I argue that the evolving Big Data platforms will become a standard for IoT-based applications….and IoT is just that, a set of specialized sensor connectors and Big Data applications.

The blurring the physical and virtual worlds are strong concepts in this point. Physical assets become digitalized and become equal factors in understanding and managing the business value chain alongside already-digital entities, such as big data systems and next-generation applications.

What do you think?

A view of companies in the IoT space:

Cloud, Big Data, and the 'Internet of Things'

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Does Docker quickly advance the development of an IoT application?

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Cloud Expo / @ThingsExpo 2015 New York
(June 9-11, 2015, at the Javits Center, Manhattan)
Cloud Expo / @ThingsExpo 2015 Silicon Valley
(November 3-5, 2015, at the Santa Clara Convention Center)

@ThingsExpo Silicon Valley 2014 Exhibit Floor was packed for three days!

Get all these questions and hundreds more like them answered at the 2015 Cloud Expo and @ThingsExpo June 9-11, 2015, at the Javits Center in New York City, and November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, California.

Our upcoming June 9-11, 2015, event in New York City will present a total of 10 simultaneous tracks (the largest conference content in the world) by an all-star faculty, over three days, plus the popular two-day "Cloud Computing Bootcamp" presented by Janakiram MSV, an analyst with the Gigaom Research analyst network where he covers the Cloud Services landscape.

Cloud and Big Data topics and tracks include: Enterprise Cloud AdoptionAPM & Cloud Computing | Hot TopicsCloud APIs & BusinessCloud Security | Mobility, and Big Data | Analytics.

@ThingsExpo content also tripled from a single track last year to three simultaneous (all sold-out) IoT tracks: Consumer IoTEnterprise IoT, and IoT Developer | WebRTC Convergence.

Our DevOps Summit content also doubled from a single track last June to two simultaneous tracks in November: "Dev" Developer Focus and "Ops" Operations Focus.

Please check back for daily updates as we are working with our distinguished faculty members to finalize new session abstracts. If you have any questions please contact us at events (at) Last but not least we will announce our keynotes to be delivered by world-class speakers on the hottest topics!

Cloud Expo / @ThingsExpo Silicon Valley 2014 Exhibit Floor Day 3

The largest 'Internet of Things' event in the world has announced "sponsorship opportunities" and "call for papers."

The 1st International Internet of @ThingsExpo was launched this June at the Javits Center in New York City with over 6,000 delegates in attendance. The 2nd International Internet of @ThingsExpo took place November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, California, with an estimated 6,000 plus delegates attending over three days.

@ThingsExpo is co-located with 16th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world. In 2015, more than 200 companies will be present on the @ThingsExpo show floor, including global players and the hottest new technology pioneers.

Cloud Expo / @ThingsExpo New York 2014 registration desk at the Javits

Sponsorship and Exhibit Opportunities Are Now Available
Sponsors and exhibitors of Internet of @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for sponsors that have been guaranteed a 35-minute technical session
  • Online advertising in SYS-CON's i-Technology publications
  • Capitalize on our comprehensive marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
  • Unprecedented PR Coverage: Editorial coverage on, Tweets to our 75,000 plus followers, press releases sent on major wire services to over 500 combined analysts and press members who attended Internet of @ThingsExpo - making it the best-covered "Internet of Things" conference in the world

For more information on sponsorship, exhibit, and keynote opportunities contact Carmen Gonzalez by email at events (at), or by phone 201 802-3021. Book both events for additional savings!

@ThingsExpo 2015 New York (June 9-11 in New York City)
@ThingsExpo 2015 Silicon Valley (November 3-5 in Santa Clara, CA)

@ThingsExpo New York 2014 Power Panel on

World's Top 2nd Wave Cloud and IoT Players: 2014 Sponsors and Exhibitors
In 2014 roughly 12,000 (audited) delegates registered and participated in the world's largest 2nd wave Cloud and 'Internet of Things' event. Conference delegates met with over 150 of the world's leading Cloud and 'Internet of Things' technology pioneers that were among the sponsors and exhibitors, including:

Acision (Exhibitor), ActiveState (Silver), AgilePoint (Exhibitor), Ambernet (Exhibitor), Amplidata (Exhibitor), Apacer Memory America (Exhibitor), Appcore (Exhibitor), AppDynamics (Exhibitor), AppZero (Exhibitor), Aria Systems (Bronze), Automic (Gold), Avere Systems (Exhibitor), Axis Communications (Exhibitor), Basic6 (Exhibitor), Bitium (Exhibitor), BlueBox (Bronze), Brother Office (Bronze), BSQUARE  (Bronze), BUMI (Exhibitor), CA Technologies (Platinum), (Bronze), CiRBA (Bronze), Cisco (Gold), Cloudant (Exhibitor), Cloudian (Bronze), CodeFutures (Bronze), (Exhibitor), Connected Data (Exhibitor), CrashPlan/Code42 (Exhibitor), Creative Business Solutions (Exhibitor), Cynny Italia (Exhibitor), Dasher Technologies (Exhibitor), DEAC Data Centers (Silver), Dell (Silver), Distrix (Exhibitor), Dyn (Bronze), e-SignLive by Silanis (Exhibitor), Edgecast Networks (Platinum), ElasticBox (Exhibitor), Endstream/Open Data Centers (Exhibitor),

ESRI (Bronze), (Exhibitor), FireHost (Bronze), Gigamon (Silver), GoodData (Bronze), Gridstore (Exhibitor), Harbinger Group (Exhibitor), HP (DevOps Track Sponsor), IAPP (Exhibitor), IBM (Platinum), IDenticard (Exhibitor), Imperva (Exhibitor), IndependenceIT (Exhibitor), Infor (Platinum), InMage (Exhibitor), Innodisk (Exhibitor), ITinvolve (Silver), iwNetworks (Exhibitor), Ixia (Exhibitor), iXsystems (Exhibitor), Jelastic (Exhibitor), MangoApps (Exhibitor), (Silver), MetraTech (Bronze), Microsoft (Diamond), NaviSite (Silver), Net Access Corporation (Exhibitor), NuoDB (Bronze), NY Times (Exhibitor), Objectivity (Exhibitor), OpenCrowd (Exhibitor), Oracle (Platinum Plus), OutSystems (Bronze), Parasoft (Exhibitor), Peak10 (Exhibitor), Peer 1 Hosting (Exhibitor), Pluralsight (Exhibitor), PubNub (Exhibitor), QTS Data Centers (Bronze), Quantum (Exhibitor), Qubell (Platinum), r-evolutionapp (Exhibitor), RackWare (Exhibitor), Red Hat (Bronze), RingStor (e-Bulletin Sponsor), SAP (Gold), ScaleMP (Exhibitor), Seagate (Exhibitor), SendGrid (Exhibitor), Serena Software (Exhibitor), SherWeb (Exhibitor),

SimpleECM (Exhibitor), Smartvue (Exhibitor), SOA Software (Bronze), SOASTA CloudTest (Exhibitor), SoftLayer (Gold), SoftwareAG (Exhibitor), Solgenia (Exhibitor), SPAN Systems (Exhibitor), StackIQ (Exhibitor), Stateless Networks (Exhibitor), Stratogent (Exhibitor), Telecity (Exhibitor), Telehouse (Exhibitor), Telestax (Exhibitor), Transparent Cloud Computing Consortium (Exhibitor), Ulunsoft (Exhibitor), Utimaco (Exhibitor), VASCO Data Security (Bronze), Veeam (Exhibitor), Verizon (Platinum), VictorOps (Exhibitor), Virtustream (Power Panel Sponsor), Vormetric (Bronze), Will Jaya (Exhibitor), Windstream (Silver), WSM - Website Movers International (Exhibitor), Zentera (Exhibitor), Zerto (Exhibitor)

Secure Your VIP Pass to Attend @ThingsExpo New York 2015
@ThingsExpo announced a limited time FREE "Expo Plus" registration option. The onsite registration price of $600 will be set to 'free' for delegates who register before the end of this month.

To take advantage of this opportunity, attendees can use the special "coupon code" on the registration page and secure their "@ThingsExpo Plus" registration to attend all keynotes and general sessions, as well as a limited number of technical sessions each day of the show, in addition to full access to the expo floor and the @ThingsExpo hackathons throughout the week.

The registration page is located at the @ThingsExpo site here.

@ThingsExpo New York 2015 'Call for Papers' Now Open
The 3rd International Internet of @ThingsExpo, to be held June 9-11, 2015, at the Javits Center in New York City, New York, announces that its 'Call for Papers' is now open. The event will feature a world class, all-star faculty with the hottest IoT topics covered in three distinct tracks.

Track 1 - Consumer IoT and Wearables: Smart Appliances, Wearables, Smart Cars, Smartphones 2.0, Smart Travel, Personal Fitness, Health Care, Personalized Marketing, Customized Shopping, Personal Finance, The Digital Divide, Mobile Cash & Markets, Games & the IoT, The Future of Education, Virtual Reality

Track 2 - Enterprise IoT: The Business Case for IoT, Smart Grids, Smart Cities, Smart Transportation, The Smart Home, M2M, Authentication/Security, Wiring the IoT, The Internet of Everything, Digital Transformation of Enterprise IT, Agriculture, Transportation, Manufacturing, Local & State Government, Federal Government

Track 3 - IoT Developer | WebRTC Convergence: WebRTC, Eclipse Foundation, Cloud Foundry, Docker & Linux Containers, Node-Red, Open Source Hardware, Leveraging SOA, Multi-Cloud IoT, Evolving Standards, WebSockets, Security & Privacy Protocols, GPS & Proximity Services, Bluetooth/RFID/etc., XMPP, Nest Labs

@ThingsExpo billboard is viewed by more than 1.3 million motorists per week on Highway 101, in the heart of Silicon Valley

Help plant your flag in the fast-expanding business opportunity that is the Internet of Things: Submit your speaking proposal today here!

Download @ThingsExpo Newsletter Today ▸ Here

Chris Matthieu Named @ThingsExpo Tech Chair

Internet of @ThingsExpo named Chris Matthieu tech chair of Internet of @ThingsExpo 2014 Silicon Valley.

Chris Matthieu has two decades of telecom and web experience. He launched his Teleku cloud communications-as-a-service platform at eComm in 2010, which was acquired by Voxeo. Next he built an open source Node.JS PaaS called Nodester, which was acquired by AppFog. His latest startups include Twelephone. Leveraging HTML5 and WebRTC, Twelephone's BHAG (Big Hairy Audacious Goal) is to become the next generation telecom company running in the Web browser. Chris is currently co-founder and CTO of Octoblu.


CEO Power Panel in Silicon Valley Examined Agility, Cloud, Big Data, and the 'Internet of Things'

Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP and chief architect at BSQUARE Corporation; Seth Proctor, CTO of NuoDB, Inc.; and Andris Gailitis, CIO of DEAC, discussed how important public, private, and hybrid cloud are to the enterprise. How does one define Big Data? And how is the IoT tying all this together?

About SYS-CON Media & Events
SYS-CON Media ( has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (, Big Data Expo(, DevOps Summit (, Internet of @ThingsExpo ( and Cloud Computing Bootcamp (

Cloud Expo®, Big Data Expo® and @ThingsExpo® are registered trademarks of Cloud Expo, Inc., a SYS-CON Events company.

More Stories By Jim Kaskade

Jim Kaskade is Vice President and General Manager, Big Data & Analytics, at CSC. Prior to that he was CEO of Infochimps. Before that he served as SVP and General Manager at SIOS Technology, a publicly traded firm in Japan, where he led a business unit focused on developing private cloud Platform as a Service targeted for Fortune 500 enterprises. He has been heavily involved in all aspects of cloud, meeting with prominent CIOs, CISOs, datacenter architects of Fortune 100 companies to better understand their cloud computing needs. He also has hands-on cloud domain knowledge from his experience as founder and CEO of a SaaS company, which secured the digital media assets of over 10,000 businesses including Fortune 100 customers such as Lucasfilm, the NBA, Sony BMG, News Corp, Viacom, and IAC. Kaskade is also one of the Top 100 bloggers on Cloud Computing selected by the Cloud Computing Journal.

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