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Google To Debut Its "Beacon" Internet Of Things Technology At @ThingsExpo

The Physical Web is an open standard so any device can broadcast a URL wirelessly and any device nearby can see and rank them

Google To Debut "Physical Web Beacon" at @ThingsExpo Silicon Valley

In his session at Internet of @ThingsExpo, Google's Scott Jenson will discuss how the Physical Web incorporates beacons that can be put in any small retail store, for example, so that every store now has "an app" for its customers.

The Physical Web is an open standard so any device can broadcast a URL wirelessly, so any phone/tablet/watch nearby can see and rank those devices. When the user taps on one, they just go to that web page. It's really that simple. It's about thinking small, enabling micro-information (what is in my prescription bottle) or micro interaction (can I buy a candy bar).

Scott Jenson leads a project called The Physical Web within the Chrome team at Google.

Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices.

Scott Jenson has been at the forefront of user interface design for over 25 years. He was the first member of the User Interface group at Apple in the late 80s, working on System 7, the Apple Human Interface Guidelines and the original Newton.

Following that he was Director of Product Design for Symbian, then managed the mobile UX group at Google and was Creative Director at frog design.

Scott is now back at Google, on a quest to bridge the physical and digital worlds.

Exclusive Photo: Physical Web beacon prototype (pen for scale)

Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine.

But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.

With millions of smart devices coming in the near future, are we really going to have millions of apps? People are already "app-fatigued."

There will always be room for hero-apps like snapchat but do I really want an app for my smart suitcase?

That jukebox in the corner? The bus stop I'm next to?

A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates!

Internet of @ThingsExpo 2014 Silicon Valley, November 4-6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world.

The growth and success of Internet of Things will be on display at the upcoming Internet of @ThingsExpo conference and exhibition in Santa Clara, CA, November 4-6, 2014.

All main layers of the IoT ecosystem will be represented at the Internet of @ThingsExpo - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.

15th Cloud Expo in Silicon Valley [November 4-6, 2014] Expanded Conference Program

Cloud Expo
Track 1: Enterprise Cloud Adoption
Track 2: APM, Cloud and Hot Topics
Track 3: Cloud APIs & Business
Track 4: Cloud Security - Mobility

Big Data Expo
Track 5: Big Data/Analytics

@ThingsExpo
Track 6: Consumer IoT
Track 7: Enterprise IoT
Track 8: IoT Developer & WebRTC

DevOps Summit
Track 1: "Dev" Developer Focus
Track 2: "Ops" Operations Focus

More than 150 all-star faculty members will discuss the hottest technology topics in November. In addition to the expanded APM and API coverage, Cloud Expo Silicon Valley will offer a variety of Linux containers and Docker sessions.

DevOps Summit at Cloud Expo also doubled its content from June, in two full simultaneous tracks for three days.

A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates!
Cloud Expo® 2014 Silicon Valley, November 4-6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.

The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo® conference and exhibition in Santa Clara, CA, November 4-6, 2014.

All main layers of the Cloud ecosystem will be represented at the 14th International Cloud Expo® - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.

Sponsorship Opportunities
for Cloud Expo
® 2014 Silicon Valley
Cloud Expo® 2014 Silicon Valley "show prospectus" has shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.

Early Bird Registration Options
for Cloud Expo
® 2014 Silicon Valley
Cloud Expo® delegates can pre-register for Cloud Expo® Silicon Valley with Early Bird Savings here.

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream at www.sys-con.com - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (www.CloudComputingExpo.com), Big Data Expo (http://BigDataExpo.net), Virtualization Conference & Expo (www.VirtualizationConference.com), DevOps Summit (http://DevOpsSummit.sys-con.com), Internet of @ThingsExpo (http://www.ThingsExpo.com), SDDC Expo (http://SDDCExpo.sys-con.com), WebRTC Summit (http://WebRTCSummit.net), Government IT Conference & Expo (www.GovITExpo.com), Cloud Computing Bootcamp (www.CloudComputingBootcamp.com), and UlitzerLive! New Media Conference & Expo (http://events.sys-con.com).

Cloud Expo® is a registered trademark of Cloud Expo, Inc.

More Stories By Yeshim Deniz

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

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Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.