Welcome!

@ThingsExpo Authors: Peter Silva, Christopher Harrold, Elizabeth White, Liz McMillan, Harry Trott

Related Topics: @BigDataExpo, Java IoT, Mobile IoT, Linux Containers, SYS-CON MEDIA, @CloudExpo, @ThingsExpo

@BigDataExpo: Article

ARM Server to Transform Big Data to Internet of Things (#IoT)

New Microserver computing platform offers compelling benefits for the right applications

A completely new computing platform is on the horizon. They're called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general.

What Is a Microserver...and What Isn't
Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some years to come - growing to over 20% of the server market by 2016 according to Oppenheimer ("Cloudy With A Chance of ARM" Oppenheimer Equity Research Industry Report).

According to Chris Piedmonte, CEO of Suvola Corporation - a software and services company focused on creating preconfigured and scalable Microserver appliances for deploying large-scale enterprise applications, "the Microserver market is poised to grow by leaps and bounds - because companies can leverage this kind of technology to deploy systems that offer 400% better cost-performance at half the total cost of ownership. These organizations will also benefit from the superior reliability, reduced space and power requirements, and lower cost of entry provided by Microserver platforms".

This technology might be poised to grown, but today, these Microservers aren't mainstream at all - having well under 1% of the server market. Few people know about them. And there is a fair amount of confusion in the marketplace. There isn't even agreement on what to call them: different people call them different things - Microserver, ARM Server, ARM-based Server and who knows what else.

To further confuse the issue, there are a number of products out there in the market that are called "Microservers" that aren't Microservers at all - for example the HP ProLiant MicroServer or the HP Moonshoot chassis. These products are smaller and use less power than traditional servers, but they are just a slightly different flavor of standard Intel/AMD server that we are all familiar with. Useful, but not at all revolutionary - and with a name that causes unfortunate confusion in the marketplace.

Specifically, a Microserver is a server that is based on "system-on-a-chip" (SoC) technology - where the CPU, memory and system I/O and such are all one single chip - not multiple components on a system board (or even multiple boards).

What Makes ARM Servers Revolutionary?
ARM Server MicroserverARM Servers are an entirely new generation of server computing - and they will make serious inroads into the enterprise in the next few years. A serious innovation - revolutionary, not evolutionary.

These new ARM Server computing platforms are an entire system - multiple CPU cores, memory controllers, input/output controllers for SATA, USB, PCIe and others, high-speed network interconnect switches, etc. - all on a SINGLE chip measuring only one square inch. This is hyperscale integration technology at work.

To help put this into context, you can fit 72 quad-core ARM Servers into the space used by a single traditional server board.

Today's traditional server racks are typically packed with boards based on Intel XEON or AMD Opteron chips and are made up of a myriad of discrete components. They're expensive, powerful, power-hungry, use up a considerable amount of space, and can quickly heat up a room to the point where you might think you're in a sauna.

In contrast, the ARM Servers with their SoC design are small, very energy efficient, reliable, scalable - and incredibly well-suited for a wide variety of mainstream computing tasks dealing with large numbers of users, data and applications (like Web services, data crunching, media streaming, etc.). The SoC approach of putting an entire system on a chip, results in a computer that can operate on as little as 1.5 watts of power.

Add in memory and a solid-state "disk drive" and you could have an entire server that runs on under 10 watts of power. For example, Calxeda's ECX-1000 quad-core ARM Server node with built-in Ethernet and SATA controllers, and 4GB of memory uses 5 watts at full power. In comparison, my iPhone charger is 7 watts and the power supply for the PC on my desk is 650 watts (perhaps that explains the $428 electric bill I got last month).

Realistically, these ARM Servers use about 1/10th the power, and occupy considerably less than 1/10th the space of traditional rack-mounted servers (for systems of equivalent computing power). And at an acquisition price of about half of what a traditional system costs.

And they are designed to scale - the Calxeda ECX-1000 ARM Servers are packaged up into "Energy Cards" - composed of four quad-core chips and 16 SATA ports. They are designed with scalability in mind - they embed an 80 gigabit per second interconnect switch, which allows you to easily connect potentially thousands of nodes without all the cabling inherent in traditional rack-mounted systems (a large Intel-based system could have upwards of 2,000 cables). This also provides for extreme performance - node to node communication occurs on the order of 200 nanoseconds.

You can have four complete ARM Servers on a board that is only ten inches long and uses only about 20 watts of power at full speed - that's revolutionary.

How Do ARM Servers Translate into Business Benefits?
When you account for reduced computing center operations costs, lower acquisition costs, increased reliability due to simpler construction / fewer parts, and less administrative cost as a result of fewer cables and components, we're talking about systems that could easily cost 70% less to own and operate.

If you toss in the cost to actually BUILD the computing center and not just "operate it", then the cost advantage is even larger. That's compelling - especially to larger companies that spend millions of dollars a year building and operating computing centers. Facebook, for example, has been spending about half a billion (yes, with a "b") dollars a year lately building and equipping their computing centers. Mobile devices are driving massive spending in this area - and in many cases, these are applications which are ideal for ARM Server architectures.

Why Don't I See More ARM Servers?
So - if all this is true, why do Microservers have such a negligible market share of the Server market?

My enthusiasm for ARM Servers is in their potential. This is still an early-stage technology and Microserver hardware really has only been available since the last half of 2012. I doubt any companies are going to trade in all their traditional rack servers for Microservers this month. The "eco-system" for ARM Servers isn't fully developed yet. And ARM Servers aren't the answer to every computing problem - the hardware has some limitations (it's 32 bit, at least for now). And it's a platform better suited for some classes of computing than others. Oh, and although it runs various flavors of Linux, it doesn't run Windows - whether that is a disadvantage depends on your individual perspective.

Microservers in Your Future?
Irrespective of these temporary shortcomings, make no mistake - this is a revolutionary shift in the way that server systems will be (and should be) designed. Although you personally may never own one of these systems, within the next couple of years, you will make use of ARM Servers all the time - as they have the potential to shrink the cost of Cloud Computing, "Big Data", media streaming and any kind of Web computing services to a fraction of the cost of what they are today.

Keep your eye on this little technology - it's going to be big.


Note: The author of this article works for Dell. The opinions stated are his own personal opinions vs. those of his employer.

More Stories By Hollis Tibbetts

Hollis Tibbetts, or @SoftwareHollis as his 50,000+ followers know him on Twitter, is listed on various “top 100 expert lists” for a variety of topics – ranging from Cloud to Technology Marketing, Hollis is by day Evangelist & Software Technology Director at Dell Software. By night and weekends he is a commentator, speaker and all-round communicator about Software, Data and Cloud in their myriad aspects. You can also reach Hollis on LinkedIn – linkedin.com/in/SoftwareHollis. His latest online venture is OnlineBackupNews - a free reference site to help organizations protect their data, applications and systems from threats. Every year IT Downtime Costs $26.5 Billion In Lost Revenue. Even with such high costs, 56% of enterprises in North America and 30% in Europe don’t have a good disaster recovery plan. Online Backup News aims to make sure you all have the news and tips needed to keep your IT Costs down and your information safe by providing best practices, technology insights, strategies, real-world examples and various tips and techniques from a variety of industry experts.

Hollis is a regularly featured blogger at ebizQ, a venue focused on enterprise technologies, with over 100,000 subscribers. He is also an author on Social Media Today "The World's Best Thinkers on Social Media", and maintains a blog focused on protecting data: Online Backup News.
He tweets actively as @SoftwareHollis

Additional information is available at HollisTibbetts.com

All opinions expressed in the author's articles are his own personal opinions vs. those of his employer.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.