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CSR Announces New Distribution Agreement with Future Electronics

CSR plc (LSE: CSR; NASDAQ: CSRE), a leading provider of multifunction connectivity, audio, automotive and location platforms, today announces it has signed a distribution agreement with Future Electronics (Future), a leading global distributor of electronic components. Through its dedicated wireless and RF business unit, Future Connectivity Solutions, Future will promote and sell CSR’s high performance ICs across North, Central and South America. Future will offer CSR’s full portfolio including solutions for connected home, automotive, voice & music, and lighting and industrial.

This distribution agreement allows CSR to take advantage of Future’s extensive field engineering resources and world class physical distribution capabilities to help better serve CSR’s customers across the Americas.

“The fast growing Internet of Things (IoT) is driving accelerated interest for CSR products and working with Future will help us take advantage of that exciting market growth,” says Jong K. Pak, VP of WW Business Operations at CSR. “By leveraging Future Connectivity Solutions’ dedicated wireless expertise, we can rapidly extend our reach to new customers while also adding strong technical and customer support for customers throughout the Americas."

CSR’s extensive product offering and roadmap provides Future Connectivity Solutions, a division of Future Electronics, with one of the most robust Wireless and RF product lines in the industry.

“CSR’s product portfolio will enhance our IC and SoC offering within our fastest growing wireless areas, allowing our dedicated wireless engineers to provide an even wider range of product solutions and support to our customer base,” says Matthew Rotholz, Vice President Marketing of Future Connectivity Solutions.

This wireless division of Future Electronics is uniquely positioned to support a multitude of marketing, engineering and logistics services in the IoT space.

“Our dedicated business unit is focused on providing a high level of support and services in the connectivity space. This includes a wide range of IC, modular and boxed wireless solutions, demo and development support and system software support. Our wireless ecosystem is designed to help customers design smarter and more efficient products as well as accelerate their time to market,” adds Kelly-Anne Murphy, Director of Marketing for Future Connectivity Solutions.

About CSR

CSR solves the challenges and delivers the core innovations that enable our customers to win in the global consumer electronics market. Our passionate technologists develop enhanced silicon, software and services with a focus on Voice & Music, Document Imaging, Automotive Infotainment, Bluetooth® Smart and Indoor Location. We partner with leading customers across the globe and deliver integrated and differentiated technology platforms to help them turn their great ideas into market-leading products. For more information, visit www.csr.com or keep up to date with CSR via our technical blog, people blog, YouTube, Facebook or Twitter. For more information on aptX®, our wireless audio codec, visit www.aptx.com.

About Future Electronics

Future Electronics is a global leader in electronics distribution, ranking 3rd in component sales worldwide, with an impressive reputation for developing efficient, and comprehensive global supply chain solutions. Founded in 1968, the company has established itself as one of the most innovative organizations in the industry today, with 5,000 employees in 169 offices in 44 countries around the world. Future Electronics is globally integrated, with one worldwide IT infrastructure providing real-time inventory availability and access, while enabling full integration of its operations, sales and marketing worldwide. Offering the highest level of service, the most advanced engineering capabilities and technical solutions through all stages of the design-production cycle, and the largest available-to-sell inventory in the world, Future’s mission is always to delight the Customer®. For more information, visit www.FutureElectronics.com.


This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are not historical facts and constitute ‘forward looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to CSR’s Bluetooth® Smart platforms, including CSR’s IC-based solutions, their distribution through Future Electronics, and their performance characteristics in consumer electronic products, and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as ‘will,’ ‘can deliver,’ offers', 'allows', 'to enhance,’ ‘enables,’ 'designed to' and other similar expressions regarding the performance characteristics of CSR’s Bluetooth® Smart platforms, including CSR’s IC-based solutions, their distribution through Future Electronics, their performance characteristics in consumer electronics products, and their potential effects on CSR. Any future release of CSR’s Bluetooth® Smart platforms or CSR’s IC-based solutions or consumer electronics products containing such technology, related products or modifications to such products’ capability, functionality or features are subject to ongoing evaluation by CSR and its customers, and may or may not be implemented and should not be considered firm commitments by CSR or its customers and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR’s business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR, including, but not limited to, those detailed from time to time in CSR’s periodic reports (whether under the caption Risk Factors or Forward Looking Statements or elsewhere), which are available at the SEC’s web site http://www.sec.gov. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.

Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc. and licensed to CSR.

Wi-Fi®, Wi-Fi Alliance®, WMM®, Wi-Fi Protected Access®, WPA®, WPA2®, Wi-Fi Protected Setup™ and Wi-Fi Multimedia™ are trademarks of the Wi-Fi Alliance.

Other products, services and names used in this document may have been trademarked by their respective owners.

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