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@ThingsExpo Authors: Elizabeth White, Zakia Bouachraoui, Liz McMillan, Pat Romanski, Yeshim Deniz

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Internet of Things Visionary and Author of “Enchanted Objects” David Rose to Speak at FutureM 2014

FutureM, the annual event showcasing the future of marketing, today announced a number of exciting additions to the 2014 program, including a headline session hosted by David Rose, co-founder and CEO of Ditto Labs. In his presentation, David will explore how “Enchanted Objects” and the Internet of Things will transform how we interact with technology and the way brands connect with consumers. Rose, an award-winning entrepreneur, author and instructor at the MIT Media Lab, recently released Enchanted Objects, a book published by Scribner that investigates how technology is imbuing everyday objects with connectivity and what it will means for businesses.

Co-located with the HubSpot INBOUND conference, FutureM will take place at the Boston Convention & Exhibition Center, September 16-18. To register for the event, visit FutureM.org.

“For the past seven years, marketers have focused on the smartphone as the hub of the innovation universe. But as David Rose points out, the Internet of Things is changing that paradigm by making everyday objects an equal player the innovation ecosystem,” said Amy Quigley, MITX President. “We look forward to David enlightening attendees on a future in which enchanted objects will become a common part of our lives.”

FutureM also announced the slate of speakers and events for its Startup track. Hosted by Jeff Janer, Former Co-Founder of Springpad, the sessions include a conversation with Frank Gruber, CEO of Tech Cocktail and recent author of Startup Mixology, as well as a panel on new ways to successfully sell to the CMO. The Startup track will also feature a Shark Tank-like pitch competition during which MITX Up startups will compete before a panel of seasoned entrepreneurs and venture capitalists. Judges for the competition include: Scott Savitz, Founder and Managing Partner Data Point Capital, David Beisel, Partner NextView Ventures and Frank Gruber. Other session speakers include:

  • Jim Anderson, CEO SocialFlow
  • Michael Troiano, CMO Actifio
  • Rudina Seseri, Partner Fairhaven Capital

Early bird registration for FutureM is open through Thursday, July 31 at FutureM.org. FutureM will announce additional speakers throughout the coming weeks. Keep up with FutureM updates in real-time on Twitter (@FutureMBoston) and Facebook.

About MITX

Established in 1996, MITX – the Massachusetts Innovation & Technology Exchange – is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.

About HubSpot

HubSpot is a leading inbound marketing and sales platform. Designed to make marketing efficient, effective, and measurable, HubSpot’s all-in-one inbound marketing platform is integrated, powerful, and intuitive to use. More than 10,000 companies, agencies, and non-profits in 65 countries use HubSpot’s software, services, and expertise to engage with prospects, leads, and customers through social media, blogs, email, landing pages, and more. HubSpot is headquartered in Cambridge, MA, with offices in Dublin, Ireland, and has been recognized by Inc., Forbes, and Deloitte as one of the world’s fastest-growing companies. For the love of marketing, learn more at www.hubspot.com

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