@ThingsExpo Authors: Pat Romanski, Zakia Bouachraoui, Yeshim Deniz, Elizabeth White, Liz McMillan

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Improve Digital Speeds Up Delivery of Real-Time Advertising Analytics with Infobright Platform

Infobright, the database analytics platform for the Internet of Things (IoT), today announced that Improve Digital, Europe’s leading independent provider of real-time advertising technology, has selected Infobright’s Enterprise Edition (IEE) to efficiently analyze and deliver large volumes of data within seconds to its premium publisher clients. IEE enables Improve Digital to consolidate numerous amounts of statistical and analytic sources of data coming in from disparate systems into a single source, allowing for more sophisticated queries and complex processing.

Improve Digital is committed to increasing revenue for media owners by automating and improving the monetization of advertising and audience through all public and private sales channels. As a growing company looking to minimize operational IT costs, Improve Digital turned to Infobright to increase the scalability and performance of its existing systems and provide the company with an easy-to-implement platform that is extensible as the core of its analytical data warehouse continues to grow.

“We were constantly dedicating resources and time to optimizing our old systems to handle the massive data volume that our clients need us to deliver in a matter of seconds, which added to unnecessary operational overhead costs. Infobright enables us to run our database at almost double the size of our previous infrastructure, freeing us up to add more value to our clients who want new data dimensions exposed while also allowing us to take on additional client requests,” said Garry Turkington, Improve Digital Chief Technology Officer. “I never worry about volume slowing down our systems anymore with the Infobright solution in place.”

Infobright’s analytic database platform is a scalable solution specifically designed to achieve high performance for large volumes of machine-generated data used in complex ad-hoc analytic environments. In comparison to the other vendors Improve Digital evaluated, Infobright outperformed two leading database appliance vendors on almost all aggregation queries and using much less hardware and with a markedly lower TCO, proving its solution will enable Improve Digital to migrate 50 terabytes into production within IEE. Over the past year, Improve Digital has reduced the time it takes to make data available to its clients by 85 percent; data that was collected in March of this year was equivalent to the data collected for the entire year in 2012.

“Performance and scalability are always vital needs of our clients, even more crucial for smaller companies that do not have the bandwidth to ensure their infrastructures will constantly perform at optimal levels day in and day out,” said Don DeLoach, Infobright CEO and President. “By integrating our platform into their existing tool sets, Improve Digital has overcome the time and financial constraints that were preventing them from providing their clients with richer and more reliable ways to access data.”

For more information about Infobright Enterprise Edition, and how it serves as the underlying infrastructure for the Internet of Things, visit www.infobright.com.

For more information about Improve Digital, visit www.improvedigital.com.

About Infobright

Infobright delivers a high performance analytic database platform that serves as a key underlying infrastructure for The Internet of Things. Specifically focused on enabling the rapid analysis of machine generated data, Infobright powers applications to perform interactive, complex queries resulting in better, faster business decisions enabling companies to decrease costs, increase revenue and improve market share. With offices around the globe, Infobright’s platform is used by market-leading companies such as Mavenir, Yahoo! Bango, JDSU and Polystar. For more information on Infobright’s customers and solutions please visit www.infobright.com and follow us on Twitter @Infobright.

About Improve Digital

Founded in 2008, Improve Digital is Europe’s leading independent provider of real-time advertising technology. Committed to increasing revenue for media owners, Improve Digital provides an innovative platform to automate and improve the monetization of advertising and audience, across all screens, and through all public and private sales channels. The company works with over 100 of the top publishers and media owners in Europe and, through them, supports the marketing efforts of tens of thousands of advertisers. In 2012, Improve Digital became part of PubliGroupe, a global leader in marketing services.

Improve Digital is headquartered in Amsterdam, with offices in the UK, Germany, and Spain. In 2013, Improve Digital was honored with inclusion in Deloitte Technology’s Fast 500, ranking eleventh overall and first among marketing and advertising technology providers.

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