@ThingsExpo Authors: Zakia Bouachraoui, Yeshim Deniz, Liz McMillan, Elizabeth White, Pat Romanski

News Feed Item

Calysto Expands Team With Addition of Sue O'Keefe as Chief Content Officer

Combines Extensive Telecom, Journalism Background to Broaden Firm's Content Marketing Initiatives

ATLANTA, GA -- (Marketwired) -- 07/29/14 -- Calysto Communications (www.calysto.com), a global PR and marketing communications agency specializing in building awareness through content services, social media and public relations for the mobile, wireless and telecom industries, announced today that Sue O'Keefe has joined the company as Chief Content Officer and Executive Vice President.

O'Keefe, who has more than 20 years of experience in the mobile, wireless and telecom industry, will lead Calysto's growing portfolio of content-based initiatives as well as lead PR teams to best serve the company's growing client roster. The addition of O'Keefe is part of Calysto's strategy to offer a full array of content development and social media marketing services to its clients. This content-based strategy complements Calysto's traditional PR offerings and equips its clients to provide compelling content to the industry that showcases their expertise and thought leadership and, in turn, helps drive sales and revenue.

"Content marketing has become a real differentiator for companies looking to stand out in a crowded marketplace," said Laura Borgstede, founder and CEO of Calysto. "As a former journalist in the telecom and wireless industries, Sue brings an industry insider's perspective to content creation. We are leveraging Sue's vast industry experience to create and package content services that help our clients tell their own stories, using PR and social media channels to disseminate their content to their customers and other industry influencers."

Calysto's content services offerings are comprehensive, ranging from creating content for corporate websites and microsites, planning and writing content for corporate blogs, and authoring bylined articles, e-newsletters, case studies, white papers, e-books, e-brochures and digital publications.

"Calysto is unique because of its concentration on the mobile, wireless and telecom sectors. We are industry insiders who are highly connected to the media and analysts that influence these markets," Borgstede said. "Now we are expanding on those teams and our capabilities with content experts with the same level of experience -- people like Sue and other former journalists who have chronicled the evolution of these industries."

O'Keefe has spent the last few years at PR and marketing firms, helping clients create and hone their strategic messaging while creating customized content to help take their content marketing initiatives to new levels on topics including security, video conferencing, enterprise software, M2M, wearable technology, VoIP, WAN optimization, managed services, mobile applications, ecommerce and more. She previously served as vice president of product management and marketing at mBLAST, a leading software-as-a-service company focused on helping companies find the top influencers in a given market based on their Web presence. In this role, she worked with the product development and marketing teams to define the market need for and execute on new features and capabilities for Web presence, and awards, social media and influencer management.

Prior to joining mBLAST, O'Keefe spent 10 years with Telecommunications Magazine, serving as publisher from 2004 to 2007, where she developed and grew the events and webinar products for theTelecommunications brand, hosted 40+ webinars and events annually, and directed content, speaker recruitment, collateral and sales. Prior to becoming publisher, O'Keefe served as editor-in-chief, where she led the team to report on the technology and business of the telecommunications and IT markets, including the broad range of technologies deployed by wireless and wireline carriers around the world.

"Content marketing has changed the game for how companies communicate their brand identity to their customer base," O'Keefe said. "Calysto has really been at the forefront of this content movement, offering its clients a broad range of content services alongside their PR and marcom strategies. I'm looking forward to helping Calysto's clients build their content strategy through the development of consistent, relevant, timely and high-quality content."

About Calysto
Calysto (www.calysto.com) is a global marketing communications agency that specializes in raising awareness through content marketing, social media and public relations for mobile, wireless and telecom technologies. Founded in 1999, Calysto has focused solely on the telecom and mobile realms, providing experienced, senior-level experts to lead our clients' communications efforts. Our unique three-pronged approach -- content, social media and PR -- drives awareness of our clients and establishes them as thought leaders in their respective sectors.

Laura Borgstede
+1-404-266-2060 x11
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...