Welcome!

@ThingsExpo Authors: Elizabeth White, Pat Romanski, Liz McMillan, Yeshim Deniz, Zakia Bouachraoui

News Feed Item

Former Cisco Executive Joins Gutenberg Communications To Drive Silicon Valley Growth

Gutenberg Communications, a leading strategic communications firm, today announced that Jeff Platón has joined the company as Chief Marketing Officer and Executive Vice President, Marketing Services Practice. In this role, he will be focused on driving new and organic business growth. Platón will also provide senior marketing counsel to a broad portfolio of Gutenberg clients.

Gutenberg Communications has already built considerable business momentum in 2014 by adding more than 12 new clients across the mobile, cloud and cybersecurity technology sectors.

“Jeff Platón is an extraordinary senior marketing and communications executive,” said Hugh Burnham, CEO of Gutenberg Communications. “The lines between marketing and public relations have been blurring for some time. Jeff’s appointment will allow Gutenberg to have the unique ability to influence business outcomes in both metrics and accountability.”

Platón brings over 25 years of experience across a variety of B2B and B2C technology sectors, including software, SaaS, mobile, security, e-commerce, communication and collaboration, networking and the Internet of things (IoT).

While previously at Cisco for 12 years, Platón led the development of the global marketing and go-to-market strategy for Enterprise Solutions and IT Security Solutions. As VP and CMO for the Cisco security business, he developed “The Cisco Self Defending Network” (SDN) marketing campaign, which was instrumental in driving Cisco’s security business from $240m to $2.3B and to the #1 market position in revenue and #1 preferred network security brand. The SDN marketing campaign remains Cisco’s most successful, longest running marketing campaign in the company’s history, winning the gold Effie award. Prior to Cisco, Jeff was a senior executive at McAfee, Exabyte and Burroughs (Unisys).

“I am excited to join Gutenberg and contribute to a unique next generation communications firm that is on a remarkable trajectory in terms of growth, talent and opportunity,” said Platón. “The firm’s history of driving results that are greater than expected is as inspiring as it is aspirational. I’m delighted to be part of such a skilled team.”

About Gutenberg Communications

Gutenberg Communications is a global communications firm offering a portfolio of public relations, marketing, and creative services. We combine deep expertise in journalism with technology marketing excellence to deliver impactful business results. Our spectrum of clients spans from Fortune 500 companies to the latest game changing start-ups. For more information about Gutenberg Communications, please visit www.gutenbergpr.com or follow us on Twitter @thegutes or visit our blog TheGutes.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...