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Agile Computing: Article

SoftLayer Adds London Datacenter, Paris Services Agreement

Datacenter Expansion is Part of IBM's $1.2 Billion Initiative

A new SoftLayer facility in London with a capacity for more than 15,000 physical servers is the most recent of IBM's ongoing campaign to invest $1.2 million in 15 new datacenters worldwide. The new facility will complement an existing SoftLayer datacenter in Amsterdam and London network Point of Presence (PoP), according to IBM.

"We're excited to give our large customer base in London a full SoftLayer data center right in their backyard, with all the privacy, security, and control the SoftLayer platform offers," said Lance Crosby, SoftLayer CEO.

He also said that "organizations of all sizes are using SoftLayer services to disrupt their industries or even their own operations, creating new business models and applications."

SofttLayer cites MobFox as an example, a company it says is the largest and fastest growing mobile advertising platform in Europe. "MobFox has been working with SoftLayer for a couple of years. We currently deliver more than 150 billion impressions per month for clients including Nike, Heineken, EA, eBay, BMW, Netflix, Expedia, and McDonalds," said Julian Zehetmayr, MobFox CEO.

New Services Agreement in Paris
Separately, IBM announced a five-year services agreement with Boursorama, a subsidiary of the Société Générale group, in which Boursorama will move its web-based IT to SoftLayer cloud infrastructure "to implement a solution that will ensure continuous business operations and rapid growth," according to IBM.

Boursorama is an online bank that "considers quality and availability of the website to be one of the pillars of the development of our company," according to company CEO Marie Cheval. "The agreement with IBM will help us implement a proven technology infrastructure that will let us continue to grow while also giving us the opportunity to improve our website's resilience, our website being our main means of communication with our clients."

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More Stories By Roger Strukhoff

Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

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