|By AppDynamics Blog||
|June 28, 2014 09:00 AM EDT||
This post originally appeared on APM Digest
Welcome to the fourth era of digital.
The first three periods or ages or phases — call them what you like — were each defined clearly by transformative events.
First, the dawn of the personal computer age in April 1977 with the debut of the Apple II (and validated in August 1981 with the introduction of the IBM PC).
Next, the beginning of the Internet age when the Netscape browser was released in 1994, which redefined forever the way we connect.
Then, on June 29, 2007 — ushered in again by Steve Jobs and Apple — the mobility era began with the unveiling of the first iPhone, which ushered in a “Mobile First” mindset for the masses.
And now we’re in the fourth era. This time there’s been no single, monumental event or technology to mark its beginning, though mobility and the cloud are the primary enabling technologies. What’s happening instead is that a number of technologies are coalescing and achieving, even as we speak, a critical mass that will make this age as transformative or more so than any of the previous three.
This is the age of multi-device mobility, the cloud, seamless computing from one device to another, a growing ecosystem of connected devices (watches, cars, thermostats), instant and ubiquitous communication, the blurring of the lines and hours between work and not-work. It’s a transformation that may have started with the smartphone, but has now engulfed everything about the way we use technology for, well everything.
Organizations that master the ability to collect, understand and act upon knowledge derived from user experiences, application behaviours, and infrastructure use from across this connected ecosystem will outcompete those that don’t, and win in this fourth era of Digital: The Age of Application Intelligence.
A Tectonic Technological Shift
There’s really no precedent for the speed of what has become a tectonic technological shift. In her much-anticipated Internet Trends 2014, KPCB’s Mary Meeker characterizes a tech market that saw 20 percent growth for smartphones, 52 percent for tablets, and 82 percent for mobile data in 2013. She predicts 10x growth in mobile Internet units in this decade — from the one billion-plus desktop Internet units/users to more than 10 billion for the mobile Internet.
Seemingly overnight, we have new models for hardware and software development, new models of behavior, and unforgiving expectations from consumers — for more apps, more functionality, more entertainment, more speed — driven by mobility, but extending to all online experiences regardless of interaction preference.
This is good, and it’s a great time to be in the thick of the enabling technology platforms — if you’re functioning with a model designed for this fourth era of digital.
On the other hand, it’s a pretty challenging time if you’re dealing with technology that matured early in the 2000s. Think huge, monolithic apps, sprawling private data centers with proprietary consoles for every piece of your infrastructure supported by “engagements” — a very loaded term — when a literal or figurative truckload of consultants, engineers, and programmers would descend on an enterprise and spend several months and multiple man-years engrossed in a single project only to emerge at the end with a big, bloated, largely rigid “deliverable.”
And if the applications themselves were large and unwieldy and slow to adapt, the Application Performance Management systems were (and legacy systems still are) similarly complex, difficult to adapt, and slow to process the limited amount of data they collected. The notion of “real time” was not even a consideration.
It wasn’t that long ago, but it’s hard to imagine trying to do business like that today. And in fact, you really can’t do business that way today. Some of the legacy APM platforms are trying to make the transition. But it’s a difficult maneuver that requires the kind of wholesale reinvention that few entrenched enterprises are willing to attempt, or that those brave enough to try can accomplish successfully.
The recent challenge faced by OpTier is a case in point. It’s always a bit alarming to see a player leave the arena, even a competitor. But it’s not likely to be the last such story we’ll hear.
Whether you’re building the applications themselves or the platforms to optimize their performance and business value, today everything is about speed, agility, and creating exceptional end-user experiences.
If you’re providing the applications, that means you have to be able to iterate quickly — often multiple times per day — and deliver the features and functionality your customers want, whether they’re outside or inside your enterprise. And of course, your apps have to be continuously available and meet your customers’ expectations for speed and performance, whatever OS or device they’re using. And you have to do this in an environment that is distributed, heterogeneous, complex, and ever-changing.
To pull this off requires a level of application intelligence designed specifically to succeed with these challenges in these environments.
Delivering Real APM Value
Specifically, for an APM platform to deliver real value for the application and the enterprise, it has to satisfy a number of key requirements, including:
- Fast setup: minutes or hours vs. days or weeks, without need for a professional services ‘engagement.’
- Self-learning, auto-configuring: Your apps and infrastructure change frequently; your APM platform needs to automatically detect and learn those changes and configure itself in real time, without manual intervention; there’s simply no time or resources for that.
- Detect, diagnose, and respond: If there’s a problem, a slowdown, an outage, your APM platform should be the first to know about it, and whenever possible, should fix it before you know about it; or if it requires a bigger intervention, give you the data you need to solve it quickly.
- Deliver actionable intelligence in real-time: In the old days, APM was about speed and availability and not much else. In today’s software-enabled enterprises, the APM platform not only has to measure, monitor, and manage system health, it has to be able to tell you, in real time, what impact performance is having on the business. It’s a focus far beyond availability and throughput, on the business transaction for the end user.
- Provide end-to-end transaction visibility: Your applications may be running on your premises, in the cloud, or both; you need to be able to see what’s happening everywhere, through one pane of glass, because you can only manage, fix, and optimize performance that you can see.
- Be insanely fast: When you do a release, you need to know immediately what’s working, what’s not, and how to fix things in a hurry, live, in production.
And it has to be stingy with the overhead, be able to scale itself and your applications up or down in response to changing demand, make the most of your resources and infrastructure, and many more things.
That’s a far cry from the big, heavy, slow systems and processes of a few short years ago. And characteristics like these don’t just apply to APM — it’s the way of all technology development today, from VR gaming headset hardware to massive e-commerce systems. Fail fast and recover (smarter next time). Design from the outside-in. Iterate quickly. Respond in real time. Innovate faster than the competition, in technology and marketing. Create user experiences that drive success.
In Internet Trends, Mary Meeker says that “New companies — with new data from new device types — [are] doing things in new ways and growing super fast.” And she describes the rapid growth of “uploadable/sharable/findable real-time data.” These are ideas that describe much of what is driving this new, fourth era of digital.
The old adage is true now more than ever: Change is the one constant you can count on. Those organizations who can adapt continuously are the ones that will thrive and win.
This post originally appeared on APM Digest
The post The Fourth Digital Wave: The Age of Application Intelligence written by Steven Wastie appeared first on Application Performance Monitoring Blog from AppDynamics.
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
Oct. 24, 2016 07:15 PM EDT Reads: 1,041
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
Oct. 24, 2016 07:15 PM EDT Reads: 1,149
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Oct. 24, 2016 06:15 PM EDT Reads: 4,738
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
Oct. 24, 2016 05:45 PM EDT Reads: 1,495
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Oct. 24, 2016 05:00 PM EDT Reads: 3,627
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...
Oct. 24, 2016 04:45 PM EDT Reads: 1,565
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...
Oct. 24, 2016 04:30 PM EDT Reads: 1,364
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
Oct. 24, 2016 04:15 PM EDT Reads: 2,766
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Oct. 24, 2016 04:15 PM EDT Reads: 2,600
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Oct. 24, 2016 04:00 PM EDT Reads: 3,722
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
Oct. 24, 2016 02:15 PM EDT Reads: 3,953
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
Oct. 24, 2016 02:00 PM EDT Reads: 34,155
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
Oct. 24, 2016 01:00 PM EDT Reads: 1,012
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Oct. 24, 2016 01:00 PM EDT Reads: 858
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Oct. 24, 2016 01:00 PM EDT Reads: 898
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Oct. 24, 2016 12:30 PM EDT Reads: 1,018
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Oct. 24, 2016 12:15 PM EDT Reads: 8,435
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Oct. 24, 2016 11:45 AM EDT Reads: 1,316
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Oct. 24, 2016 11:45 AM EDT Reads: 1,526
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Oct. 24, 2016 10:45 AM EDT Reads: 3,886