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Roundtable: Beacons - Transforming Customer Engagement and Loyalty in the Real World

San Francisco Giants SVP and CIO Outlines iBeacons Deployment Pilot Program; Panel Discussion on Beacon Technology at Mobiquity Roundtable

BOSTON, MA and SAN FRANCISCO, CA -- (Marketwired) -- 06/19/14 -- Mobiquity (www.mobiquityinc.com), a mobile engagement provider creating innovative solutions that drive business value, today announced an upcoming invitation-only roundtable event. Co-sponsored by Internet of Things platform and solutions provider 2lemetry, the roundtable focuses on leveraging beacons to digitize the offline consumer experience. Featured speaker Bill Schlough, senior vice president & CIO of the San Francisco Giants will discuss their experience as one of the first Major League Baseball teams to deploy iBeacons as part of a pilot launch across 20 ballparks on opening day 2014. Schlough will outline why the Giants chose to deploy iBeacons at AT&T Park, what they have learned over the first half of the season, and what plans they have for this technology in the future.

In addition, there will be a panel discussion on how to deploy beacons, including:

  • Practical and impactful uses
  • Potential benefits and ROI
  • How to personalize without being "creepy"
  • Do's and Don'ts of implementation

What:
Beacons - Transforming Customer Engagement and Loyalty in the Real World

Speakers:
Bill Schlough, senior vice president & CIO, San Francisco Giants
Kyle Roche, founder and CEO, 2lemetry
Yann Kronberg, director of products, online privacy protection provider, TRUSTe
Andy Nanopoulos, director of mobile center of excellence, Mobiquity

When:
Tuesday, June 24, 2014, 9-11 a.m. PDT

Where:
AT&T Park, 24 Willie Mays Plaza, San Francisco

Space is limited... Contact our San Francisco team now to reserve your spot at this exclusive event! Full breakfast provided.

About Mobiquity
Mobiquity is a mobile engagement provider creating innovative solutions that drive business value. Because mobile is in our DNA, clients benefit from how we expertly and effectively blend the three key disciplines that unleash the power and innovation of mobile computing: strategy, user-centered design and core technology. Since our inception in 2011, we have worked with nearly 200 companies to help them use mobile to transform their business including CVS, Fidelity Investments, Ziggo, MetLife, the New York Post, Putnam Investments, KPN, The Boston Globe, The Weather Channel, DTG, Superdirect.com and Weight Watchers International. To learn more, visit our site.

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