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@ThingsExpo Authors: Elizabeth White, Kevin Benedict, Ian Khan, Liz McMillan, Maria C. Horton

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Home Automation Energy Tech Startup, Curb, Selected for Capital Factory Incubator

Curb, an energy tech startup that aims to transform the home automation space, announced today that it is among 12 promising startups selected to join the Capital Factory Incubator. Capital Factory is the largest incubator and co-working space for entrepreneurs in Austin, Texas. The incubator program is focused on helping tech startups achieve profitability with less than $1 million in funding.

"Right now, people aren’t interested in energy management because it’s not very engaging. Curb aims to change that by empowering people with information that enriches their lives and also saves them money on their utility bills,” said Erik Norwood, founder and CEO of Curb. “We’re excited to join the Capital Factory’s incredible ecosystem of collaboration and to accelerate Curb under the mentorship of some of the sharpest minds in the entrepreneur community.”

Curb is an energy engagement solution that takes a holistic approach to home energy usage. By providing circuit level electricity monitoring, continuous data collection, smart alerts, and a simple-to-use mobile and desktop application interface, Curb gets homeowners engaged in their energy landscape. Curb’s alert features give people real-time feedback about energy consumption in different parts of their home and from specific appliances. Not only does this help people understand how much electricity they’re using and make adjustments to reduce costs, but it also makes for a smarter, safer home. For example, abnormal energy usage, like a stove accidentally left on, gets reported quickly alerting homeowners of the danger.

"It's widely accepted that energy will be one of the biggest global challenges in the coming decades – yet somehow I still can't see the basic energy usage of my own home,” said Joshua Baer, founder of Capital Factory. “Solutions like Curb are a key component of the Smart Home and the Internet of Things.”

Of Capital Factory’s 200 member companies, only a handful make it through the intense screening process to be selected for participation in the incubator program. Incubator companies are passionate about changing the world with their technology, have working products, and have customer traction. For the past 18 months, Curb has been using customer feedback from more than 100 beta testers to iterate and improve features and functionality. Joining the Capital Factory will accelerate Curb’s full market launch timeline.

ABOUT CURB, INC.: Curb, an Austin-based energy tech startup founded in 2012, makes homes smarter, safer, and more energy efficient. The Curb energy engagement solution not only creates smart, connected homes, but also helps people understand what’s driving the cost of their electricity bills and how they can reduce those costs. Curb is currently evaluating channel partners and is actively fundraising in anticipation of a national roll out in 2014. To date, Curb has raised over $500,000 in funding. For more information on Curb, visit

ABOUT CAPITAL FACTORY: Founded in 2008, Capital Factory’s mission is to be the center of gravity for tech startups and entrepreneurs in Austin, Texas. Capital Factory’s diverse ecosystem of entrepreneurs, technologist, mentors, and investors come together under one roof to create and grow great new companies, new jobs, and new advantages for Central Texas. For more information on Capital Factory, visit

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