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Intel Inside & The IoT

Bottom Line: They're Going to Sell A Lot of Chips

The Intel Inside campaign, which continues today, has proven to be one of the most successful in the industry's history. It established Intel firmly in the minds of consumers as the go-to technology when it comes to their prized personal computers.

Now the IoT cometh. Intel is considered one of the top influencers in the IoT, and no doubt will remain so as its technology will be expected to play a major role in processing the zettabytes of Big Data created by the Internet of Things.

Smart Devices
Intel's current IoT vision flows from the idea of smart devices that can gather their own input. In the company's words, "Most of the things people and businesses rely on-from cars and temperature sensors to appliances and shopping carts-rely on us to supply the intelligence that helps them function. That's changing rapidly. The IoT is enabling a richer way of living and working by making things smarter."

Intel acknowledges that these are the early days - "the IoT is taking shape now" - and has recognized that a major challenge will be the age-old challenge of integrating legacy technology with the snappy new way of doing things.

In collaboration with McAfee and Wind River, it is developing a "gateway" strategy that envisions sofware and hardware that imbues intelligence into the dataflow before it reaches cloud computing infrastructure and the networks that feed it. In this, Intel is taking aim at Cisco (and others who would unseat Cisco) by focusing on the key nerve centers and inflection points within the grand IoT we all envision.

Valley Pioneer
Intel is one of the great pioneers, a company more than any other that put the "silicon" into Silicon Valley. Although the past decade of the tech industry has tilted toward social media and "free" consumer services - there have been tremendous back-end infrastructure developments to handle billions of users and trillions of events.

The IoT will now leverage lessons learned in buidling those infrastructures, as the demands for new hardware rise exponentially in the Zettabyte Age.

The IoT seems to promise a renaissance in high-end manufacturing on a worldwide basis. And its Intel - and its competitors - who stand squarely amidst this coming things-storm. They're going to make and sell a lot of chips. Maybe the now venerable Intel Inside campaign still has some years left in it.

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More Stories By Roger Strukhoff

Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

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