Welcome!

@ThingsExpo Authors: Carmen Gonzalez, Kevin Jackson, Yeshim Deniz, Elizabeth White, Pat Romanski

Related Topics: @ThingsExpo, Java IoT, Agile Computing, @CloudExpo, @BigDataExpo, SDN Journal

@ThingsExpo: Blog Feed Post

Honey App Don't Care...

... but your 'network' can - and should.

Pop quiz: Your development team is developing a new mobile application. Should they optimize it for use over a mobile network or over WiFi?

Another way to ask that same question is, "Should they provide a great quality of experience for users over a mobile network or over WiFi?

And yet another way to ask that same question is, "Should I improve productivity for some of my users, but decrease productivity for others?"

said no mobile user ever This is one of those situations in which you find yourself that you simply can't win. No choice is optimal because no matter what you choose, someone is losing - and perhaps losing big. And no matter what choice you make, the business loses - whether in terms of the time and money associated with productivity or in sales associated with customers.

The reality is that Honey App Don't Care. And that's the way it should be. The application developer shouldn't be concerned about such things as TCP congestion or how FEC (Forward Error Correction) might impact the performance of their application. The developer shouldn't have to worry about that, because it's all network-related, and therefore relative to individual users at varying times.

The application, anyway, can't really do much to influence performance when the problem is deep inside the network stack, anyway. It can't reach down into the TCP stack and tune it for the network its currently connecting over - even if it could determine whether it's using WiFi or mobile networks.

The app don't are, and so someone has to because while the app doesn't care, the user does - about performance. According to a Compuware report, "Mobile Apps: What Consumers Really Need and Want": "Users expect mobile apps to launch not just quickly, but faster than mobile versions of websites. 78 percent expect mobile apps to load as fast as — or faster than — a mobile website."

Note that within that expectation there's no "over a WiFi connection" or "on a mobile network." They just expect a mobile app to load at least as well as, if not better, the mobile website. And mobile app performance, in general, is "somewhat or very important" to 84 percent of users.

compuware-mobile-app-performance

Compuware, "Mobile Apps: What Consumers Really Need and Want"

Suffice to say that advice to remedy potentially poor performance and head off angry reviews and abandonment generally revolve around "optimize your app for the mobile device a user is using."

As we head into the Age of Things, this issue will become more problematic. Many "things" today already have options for connectivity based on where they may be at any given moment. WiFi or mobile network, tethered or roaming; the options are growing. And each thing that makes its way into the home is going to present those range of options. You can't assume my television is wired (one is, the other isn't) or that my wearable is using Bluetooth to a PAN to a mobile network or a WiFi connection. The application to which a "thing" is connecting and communicating can't make that assumptions because, well, you know what they say about "assume" ...

Additionally, a good deal (quite a lot, actually) of performance has nothing to do with the device and everything to do with the network over which the app is being delivered. Of the four factors impacting mobile performance, two (that's half) are related to the network and a third is tangentially related in that applications (as we just pointed out) can't impact the factors in the network.

why is mobile so slow

You know who can impact the network? Yeah, services on the network in the data path. Services with the visibility and resources to be able to identify the type of network and application, and have both the resources and capability to do something about it. To be able to tweak TCP to optimize the connection for not only the device but the network over which its connecting.

One of the promises is SDN is the ability to adjust, in real-time, the way the network (that's inclusive, by the way, and means L2-7) handles traffic from end-to-end. That's something that requires services to be in the right location (in the data path) and have the right level of visibility (device, network and application) in addition to actually being able to change, on the fly, the way the network responds.

That's actually a pretty big ask, if you think about it. TCP stacks, for example, are generally tuned (algorithms enabled or disabled, congestion control algorithms used or not used, etc...) before the service is launched, based on an "application profile". The increasing mobility of consumers and employees is forcing the network to become more agile and that means, in part, able to tune itself in real-time.

Honey app can't differentiate between a WiFi or mobile network, and it shouldn't have to because tuning for one necessarily means ignoring the other. The network, which acts as a conduit for both and has the visibility required, is the best place to do that.

Read the original blog entry...

More Stories By Lori MacVittie

Lori MacVittie is responsible for education and evangelism of application services available across F5’s entire product suite. Her role includes authorship of technical materials and participation in a number of community-based forums and industry standards organizations, among other efforts. MacVittie has extensive programming experience as an application architect, as well as network and systems development and administration expertise. Prior to joining F5, MacVittie was an award-winning Senior Technology Editor at Network Computing Magazine, where she conducted product research and evaluation focused on integration with application and network architectures, and authored articles on a variety of topics aimed at IT professionals. Her most recent area of focus included SOA-related products and architectures. She holds a B.S. in Information and Computing Science from the University of Wisconsin at Green Bay, and an M.S. in Computer Science from Nova Southeastern University.

@ThingsExpo Stories
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you ...
SYS-CON Events announced today that TMC has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo and Big Data at Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY, , and the 21st International Cloud Expo, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. Learn how we can he...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Artificial Intelligence has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Javits Center in New York, June 6-8, will find fresh new content in a new track called Cognitive Computing | Artificial Intelligence, Machine Learning, Deep Learning. Cloud Expo is still accepting submissions for this new track, so please visit www.cloudcomputingexpo.com for the latest information. 2...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
SYS-CON Events announced today that Tintri, Inc, a leading provider of enterprise cloud infrastructure, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Tintri offers an enterprise cloud platform built with public cloud-like web services and RESTful APIs. Organizations use Tintri all-flash storage with scale-out and automation as a foundation for their own clouds – to build agile development environments...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.