|By Kevin Benedict||
|May 5, 2014 09:00 AM EDT||
Data ownership and privacy are two big issues that we all need to be thinking about these days. Mobile, telematics and IoT technologies have reached the point that it is very easy and cost effective to track the location of just about anything. What personal information are you willing to give up in order to get a better insurance rate? We are seeing more business models these days based upon personal data and tracked activities and locations which should be giving each of us a sense of urgency to think through these issues.
A couple of weeks ago, Quindell and RAC in the UK announced that it has launched a £100m scheme for black boxes to be installed in cars. RAC aims to sell these telematics tracking devices to its 2.5 million members in order to help safe drivers reduce their premiums, plus the opportunity to drive additional revenue by monetizing the data (using the Code Halos).
I am not too sure that this strategy is something that most drivers will buy into for the following reasons:
- It does not really offer the customer a substantial benefit that is quantifiable. If the customer realizes that this approach will only save them a nominal cost it is unlikely to motivate them to pay for the device to drive the premium down by just £100 or there about.
- I never automatically renew my motor insurance with the same company, as I am always searching for the best deal when my policy is about to end. In general, car policy buyers are becoming more informed to make sure they do not renew their insurance without shopping around for the best deals.
Today the conversation around privacy is a very sensitive issue, and RAC may find out that the desire to lower premiums may be trumped by the need for privacy. For example we already know that the probability of having an accident during the night is higher than during the daytime. If as an individual I do more driving in the night than in the day, why would I have a box installed in my car when it will drive up my premiums in the long run?
There is also the issue of driver's location being monitored, and the law enforcement asking to give up data on an individual's whereabouts. These are decisions that will weigh heavily on the mind of customers as to whether or not they should have these boxes installed.
At the beginning of the year at the annual Consumer Electronics Show (CES) in Las Vegas, Ford marketing head Jim Farley sparked a fury among privacy advocates when he said during a panel discussion, "We know everyone who breaks the law, we know when you're doing it". He went on to say "We have GPS in your car, so we know what you're doing. By the way, we don't supply that data to anyone."
The alternative approach should be that the customers choose to install the black box themselves and choose which data they want to share with their insurance company. The more data they are willing to share the higher the possibility for lower premiums, this with the option to no longer share that data at any time they wish, will make for a good proposition.
This is the whole idea behind the concept of the quantified-self. The individual is in charge of their data and they choose what part of that entire dataset they want to share or to withhold. This is why I see the RAC/Quindell initiative as a high-risk strategy that might not yield the returns that it is hoping for.
While the idea of giving holders of health or life policies heart rate monitors sounds like a ludicrous idea, on the other hand the idea of giving policy holders the opportunity to upload data to indicate that they have a consistent active lifestyle and not at risk of a serious health issue or sudden death might encourage some policy holders to share this data because they like what they have achieved to reduce any of the aforementioned risks and would like to be rewarded for it.
It is important to note that for some policyholders, the reward has to be seen as substantial, otherwise it may not be enough for them to want to participate. This is where gamification comes into its own and where web portals like MapMyRun andTraining Peaks would begin to benefit from helping to develop the concept of the quantified self.
In using gamification to create excitement, there also has to be rewards for consistent performance. Independent portals for driving behavior where car drivers can show off their good driving skills may give insurers the opportunity to reward good driving not just in terms of lower premiums but rewards through gamification. These rewards will go to individuals whether they hold the sponsors policy or not.
According to a USA Today editorial, it was reported that 94% of all new cars manufactured today have black boxes. If that is the case, then car companies need to begin open up that data source such that it is easy for the owners to monitor and manage their own data, which can in turn be provided to the insurer should they desire to do so. This will cause initiatives like RAC/Quindell to review its strategy, as it will eliminate what is already considered a very fragmented market in terms of device and data interoperability.
This should be the approach that RAC and Quindell considers without locking the customer into a black box that would no longer be useful should the policyholder decide to change insurer. Hence, it makes sense that insurers do not reinvent the wheel but seek to partner with car manufacturers so that car owners can access that data that insurers need to reward what is considered good behavior on the roads.
1. USA Today. January 15, 2014. - Is your car's black box the next privacy battlefield?
Peter Abatan is a project manager and a team member of Studio13, which provides product and service design to a wide variety of Cognizant's customers.
Kevin Benedict Writer, Speaker, Editor Senior Analyst, Digital Transformation, EBA, Center for the Future of Work Cognizant View my profile on LinkedIn Learn about mobile strategies at MobileEnterpriseStrategies.com Follow me on Twitter @krbenedict Browse the Mobile Solution Directory Join the Linkedin Group Strategic Enterprise Mobility Join the Google+ Community Mobile Enterprise Strategies Recommended Strategy Book Code Halos Recommended iPad App Code Halos for iPads
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
Jul. 25, 2016 06:00 AM EDT Reads: 1,454
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Jul. 25, 2016 05:45 AM EDT Reads: 1,351
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Jul. 25, 2016 05:00 AM EDT Reads: 2,007
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Jul. 25, 2016 04:15 AM EDT Reads: 2,396
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Jul. 25, 2016 03:45 AM EDT Reads: 2,166
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
Jul. 25, 2016 01:45 AM EDT Reads: 1,223
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
Jul. 25, 2016 01:30 AM EDT Reads: 1,255
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Jul. 25, 2016 12:30 AM EDT Reads: 1,878
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Jul. 25, 2016 12:15 AM EDT Reads: 2,493
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 24, 2016 11:30 PM EDT Reads: 1,276
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 24, 2016 11:00 PM EDT Reads: 1,511
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
Jul. 24, 2016 10:45 PM EDT Reads: 1,990
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Jul. 24, 2016 10:00 PM EDT Reads: 1,966
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Jul. 24, 2016 09:45 PM EDT Reads: 2,128
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jul. 24, 2016 09:00 PM EDT Reads: 2,468
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
Jul. 24, 2016 07:45 PM EDT Reads: 1,860
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 24, 2016 07:30 PM EDT Reads: 2,064
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Jul. 24, 2016 07:30 PM EDT Reads: 1,701
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
Jul. 24, 2016 07:00 PM EDT Reads: 1,933
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 24, 2016 06:45 PM EDT Reads: 1,767