Welcome!

@ThingsExpo Authors: Elizabeth White, Ian Khan, Liz McMillan, Pat Romanski, Yeshim Deniz

Related Topics: @ThingsExpo, Java IoT, Linux Containers, Containers Expo Blog, @BigDataExpo, SDN Journal

@ThingsExpo: Blog Feed Post

The Internet of Things: The Only Winning Move Is to Play

The lure of free and convenience has finally won

How many of you actually fill out the registration cards that come with your kid's toys?

Anyone? Anyone? Bueller? Bueller?

That's what I thought. Me neither. Not as a parent and certainly not as an adult. After all, they were just going to use it for marketing, right?

Fast forward from our children to today, and the Internet of Things is rapidly changing everything. Right under our ... fingers.

Take, for example, Construct Bots. Not literally, because my six year old will scream with rage, but as an example. You buy the toy, which is cool enough in and of itself, but then you get the free app for your <insert mobile platform of choice>.

Now, when you buy the toy, you can scan a QR code (or enter a bunch of digits, your choice) in the app. That unlocks digital versions of pieces and parts and your six your old is happy as a clam.

And so is the company behind it. Because that's the modern version of a registration card. And it's part of what is contributing to the big data explosion, because that code has to be validated - most likely by an application sitting either in the cloud or at corporate head quarters. And that code is tied to an app that's tied to a device that's.. well, you get the picture. For the price of developing an app and printing some codes on paper, the business gets to mine a wealth of usage and purchasing data that it could never have gotten back in the days of postcards and stamps and pens.

wargamesThere are hundreds - thousands - of examples of digital-physical convergence and new "things" connecting to the Internet across every industry and every vertical. Everyone is going to get in the game called the Internet of Things because, unlike the famous conclusion in War Games, the only winning move in this game is to play.

What's That Mean for You in the Data Center?
Most of the focus of the Internet of Things has been on the impact of an explosive amount of data and the pressure that's going to put on storage and bandwidth requirements, particularly on service providers. But one of the interesting things about all these wearables and Internet-enabled devices is that for the most part, they're talking the lingua franca of the web. It may be transported via a mobile network or WiFi, but in the end the majority are talking HTTP. Which really means, they're talking to an application.

And if your success is relying in part or wholly on the delivery of an application, you're going to need to deliver it. Securely, reliability and with an attention to its performance requirements. The thing is, that each of these applications is going to have a different set of requirements, sometimes for the same back-end application. That's the beauty of a service-oriented and API-based approach to applications (which is rapidly becoming known as microservices but hey, today's not the day to quibble about that) - you can leverage the same service across multiple consumption models. Web, mobile, things. Doesn't matter, as long as they can speak HTTP they can communicate, share data, and engage consumers and employees.

For a great read on microservices I highly recommend Martin Fowler's Microservices series

But the application when used to collect critical health data from a wearable has different performance and reliability requirements than when it's used to generate a chart for the consumer. Yes, we always want it fast but there's a marked difference between fast in terms of user experience and fast in terms of, "this data could save his life, man, hurry it up". The same application will have different performance and availability requirements based on its purpose. Not its location or its form factor, not its operating system or application version. Its purpose. And purpose isn't something that's easily discernable from simple HTTP headers or an application ID, and it certainly isn't extractable from ports and IP addresses.

The L4-7 services responsible for ensuring the performance and reliability of and access to applications is going to need to be far more granular than it is today. It's going to have to match more than content type with an operating system to be able to determine how to route, optimize, enable access and secure the subsequent exchange of data.

Programmability is going to play a much bigger role in the data center able not just to support playing in this game but winning at it. Because it's only through the ability to not only to extract data but logically put 2 and 2 together and come up with the right policy to apply that we can possibly attain the level of granularity that's going to be necessary in the network to provide for these kinds of highly differentiated application policies.

This world is coming, faster than you think. Every day there's a new wearable, a new toy, a new app and a new idea. As the footprint of computing power continues to shrink, we're going to see more and more and more of these "things" connecting us to the Internet. And a significant portion of what's going to make them successful is whether or not the network can keep them fast, secure and available.

Read the original blog entry...

More Stories By Lori MacVittie

Lori MacVittie is responsible for education and evangelism of application services available across F5’s entire product suite. Her role includes authorship of technical materials and participation in a number of community-based forums and industry standards organizations, among other efforts. MacVittie has extensive programming experience as an application architect, as well as network and systems development and administration expertise. Prior to joining F5, MacVittie was an award-winning Senior Technology Editor at Network Computing Magazine, where she conducted product research and evaluation focused on integration with application and network architectures, and authored articles on a variety of topics aimed at IT professionals. Her most recent area of focus included SOA-related products and architectures. She holds a B.S. in Information and Computing Science from the University of Wisconsin at Green Bay, and an M.S. in Computer Science from Nova Southeastern University.

@ThingsExpo Stories
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
SYS-CON Events announced today that Sheng Liang to Keynote at SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California.
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...