Welcome!

IoT Expo Authors: Elizabeth White, Pat Romanski, Roger Strukhoff, Liz McMillan, Kevin Benedict

News Feed Item

Symphony Analytics Launches Industry’s Most Advanced Framework for Retail Analytics and Multi-Channel Engagement

Symphony Analytics, a division of global innovation and development services company Symphony Teleca Corporation (STC), today launched Symphony RAMP, the Retail Analytics and Multi-Channel Engagement Program that leverages the company’s expertise in real-time analytics, mobility and advanced technologies - such as iBeacon, NFC, geo-fencing and M2M - to provide retailers with the processes, solutions and services necessary to better engage with individual consumers wherever they may be.

Symphony RAMP addresses the challenges of today’s retail marketplace, including the need to increase customer loyalty and provide instant consumer gratification, as well as the need to predict consumer behavior in real-time.

“The rise of social media, location-based awareness and other technologies are transforming the retail industry,” said Bob Myers, CEO of Sheplers, a leading retailer. “These innovations are generating a wealth of new aggregate information which we can leverage to enrich our marketing efforts and engage with consumers.”

The Symphony RAMP framework helps retailers address common challenges in multi-channel retailing by implementing the following capabilities and techniques:

  • Real-time analytics to drive actionable insights and “sense and respond” in-store or at point of sale;
  • Segment of One: identifying the consumers and their preferences as soon as they walk in the store and providing a personalized engagement through timely, relevant and personalized offers;
  • Smartphone apps to offer customers the ultimate shopping experience;
  • Use of location-based technologies to engage shoppers in-store.

“In today’s omni-channel retail environment, with educated consumers shopping from smart phones, online and in-store, it’s essential that retailers truly understand their individual shoppers in order to increase customer satisfaction and optimize their marketing activities with the right offers at the right time,” said Sweeni Ponoth, Global Practice Leader, Retail and Brands, Symphony Analytics. “The Symphony RAMP methodology, which combines the company’s best practices and expertise in analytics, mobility and shopper-driven retail technology, provides retailers with a head-start in the race to attract and retain loyal customers at every touch point.”

About Symphony Analytics

Symphony Analytics is one of the largest analytics process integrators and a pioneer in decision sciences and modelling services, helping enterprises to integrate predictive analytics directly into key business processes. Its deep domain expertise in core vertical markets, such as retail and brands, financial services and healthcare, and its partnerships across Big Data and Predictive Analytics eco-systems, bring best-in-class services and solutions to its clients. Symphony Analytics is part of Symphony Teleca Corporation, a fast growing global company with over 6,000 employees in over 32 offices worldwide, including delivery centers in Asia, Australia, Europe and the Americas. For more information, visit www.symphony-analytics.com.

About Symphony Teleca

Symphony Teleca Corporation, headquartered in Mountain View, Calif., is a global innovation and development services company. The company offers ideation, design, development and managed services to independent software vendors, mobile device and solutions manufacturers and the connected, analytics-driven enterprise. Clients leverage their partnership with Symphony Teleca to deliver innovative SaaS/Cloud enterprise software products, mobile software products and solutions, big data and analytic services and solutions, and enterprise mobility solutions. Symphony Teleca is a fast growing global company with over 6,000 employees in over 32 offices worldwide, including delivery centers in Asia, Australia, Europe and the Americas. To learn more, visit www.symphonyteleca.com.

Connect with us on LinkedIn at http://www.linkedin.com/company/symphony-teleca and Twitter at https://twitter.com/symphony_teleca.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories from IoT Journal
BetaBoston is reporting a shake-up at LogMeIn's Xively Internet of Things division. "Several top execs focused on launching new services to support the “Internet of Things” — sometimes called machine-to-machine communication, or M2M — have left Boston-based LogMeIn in recent months. Among those who have left the Xively division in 2014 are chief technology officer Philip DesAutels; Chad Jones, a vice president of strategy; and Les Yetton, the one-time general manager of the group."
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With “smart” appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user’s habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can’t be addressed without the kinds of agile software development and infrastructure approaches pioneered by the DevOps movement.
Predicted by Gartner to add $1.9 trillion to the global economy by 2020, the Internet of Everything (IoE) is based on the idea that devices, systems and services will connect in simple, transparent ways, enabling seamless interactions among devices across brands and sectors. As this vision unfolds, it is clear that no single company can accomplish the level of interoperability required to support the horizontal aspects of the IoE. The AllSeen Alliance, announced in December 2013, was formed with the goal to advance IoE adoption and innovation in the connected home, healthcare, education, automotive and enterprise. Members of this nonprofit consortium include some of the world’s leading, consumer electronics manufacturers, home appliances manufacturers, service providers, retailers, enterprise technology companies, startups, and chipset manufacturers. Initially based on the AllJoyn™ open source project, the AllJoyn software and services framework will be expanded with contributions from member companies and the open source community.
There’s Big Data, then there’s really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at 6th Big Data Expo®, Hannah Smalltree, Director at Treasure Data, to discuss how IoT, Big Data and deployments are processing massive data volumes from wearables, utilities and other machines.
Larry Ellison turned 70 and has decided to turn over the CEO reins at Oracle. Safra Catz and Mark Hurd, both in their 50s, will function as a “Ms. Inside and Mr. Outside” as co-CEOs, at least for awhile. Serious reverberations will be felt within this highly competitive company and the highly competitive industry in which it makes its money. Even while guiding his yacht to an America's Cup title, Larry Ellison remained in firm control of the company he founded in 1977. He still has an ownership stake of about 20% of the company--1 billion or so shares of Oracle stock worth about $40 billion. Who can imagine that he'll be a docile, passive Chairman? Yes, he is returning as Chairman, with Jeff Henley, currently in that role, moving aside to be Vice-Chairman. Ellison reports he will also serve as Chief Technology Officer. So it's clear he's not fading from the scene. But he will not be able to micromanage the company by any measure. What Does It Mean? Think of all of the very strong executives over the years who rose quickly and highly in Oracle, only to be banished from the kingdom and/or to start their own big companies. Ray Lane, Marc Benioff, and Tom Siebel spring i...
I write and study often on the subject of digital transformation - the digital transformation of industries, markets, products, business models, etc. In brief, digital transformation is about the impact that collected and analyzed data can have when used to enhance business processes and workflows. If Amazon knows your preferences for particular books and films based upon captured data, then they can apply analytics to predict related books and films that you may like. This improves sales. This is a simple example, but let me tell you what I learned yesterday in sunny and warm San Francisco about more complex applications.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, will describe how to revolutionize your architecture and create an integrated, interoperable, reliable system of thousands of devices. Using real-world examples, James will discuss the transformative process taken by companies in moving from a two-tier to a three-tier topology for IoT implementations.
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the “Internet of Things” (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, will discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of data, and how to best approach deploying an IoT solution that will drive results.
IoT is still a vague buzzword for many people. In his session at Internet of @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, will discuss the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. The presentation will also discuss how IoT is perceived by investors and how venture capitalist access this space. Other topics to discuss are barriers to success, what is new, what is old, and what the future may hold.
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things’ get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What’s driving this increase? The growth in volume is largely attributed to the rollout of new services and applications along with expanding migration to the cloud and traffic spikes. The Internet of Things will also place a strain on DNS services. Are you ready for this surge of new services and applications along with potential DNS threats?
Building low cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, will provide an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He will also provide examples such as building a wearable device that provides transit or recreational information. He will review the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power such wearable devices.
Where historically app development would require developers to manage device functionality, application environment and application logic, today new platforms are emerging that are IoT focused and arm developers with cloud based connectivity and communications, development, monitoring, management and analytics tools. In her session at Internet of @ThingsExpo, Seema Jethani, Director of Product Management at Basho Technologies, will explore how to rapidly prototype using IoT cloud platforms and choose the right platform to match application requirements, security and privacy needs, data management capabilities and development tools.
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at Internet of @ThingsExpo, Erik Lagerway, Co-founder of Hookflash, will walk through the shifting landscape of traditional telephone and voice services to the modern P2P RTC era of OTT cloud assisted services.
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness, and in-car entertainment and this excitement will bleed into other areas. On the commercial side, more manufacturers will embed sensors in their products and connect them to the Internet to monitor their performance and offer pro-active maintenance services. As a result, engineers who know how to incorporate software and networking into their mechanical designs will become more in demand.
We were in contact recently with Shrikant Pattathil (pictured below), Executive Vice President of Harbinger Systems. Here are some of his thoughts about healthcare, the IoT, and disruption: IoT Journal: Healthcare, with all of its systems and dataflows, seems an ideal area for IoT solutions. What is Harbinger Systems doing in this area? Shrikant Pattathil: Being a service provider we work with many product development companies who are building new IoT-based applications to solve problems that plague the healthcare industry. For example, there is a need for applications to manage your medicine dosage, seek help, and notify your care provider. IoT Journal: And how do you go about addressing these problems? Shrikant: We are approaching IoT from mobile and cloud perspective. These are our key strengths. We are helping product companies in IoT space to quickly build the mobile interfaces for their product offerings. We are also helping them to place the data on the cloud in a secure way, so that they can truly exploit the benefits of IoT. IoT Journal: What are the advantages of the IoT here? Cost? Better care? What sorts of metrics can be applied, and are there intangibles as ...