Welcome!

@ThingsExpo Authors: Zakia Bouachraoui, Roger Strukhoff, Yeshim Deniz, Pat Romanski, Dana Gardner

News Feed Item

Frost & Sullivan: 71 Percent of Businesses Add More Mobile Apps to Employee Devices in 2014

-- The top business impacts include increased worker productivity, faster overall sales process, and reduced paperwork

MOUNTAIN VIEW, California, April 3, 2014 /PRNewswire/ -- Prepackaged applications, or apps, reached a technological plateau during the past year, but with more exciting advancements expected in 2014, North American companies are once again deploying a wide array of mobile worker software. Frost & Sullivan's latest research finds that overall, the largest proportion of decision makers (48 percent) report their companies already deploy one to 10 apps for employees on mobile devices.

Frost & Sullivan's new analysis, the 2013 North American Mobile Enterprise Applications research, finds the app viewed as most necessary by businesses is wireless email, followed by mobile sales force automation. The analysis measures the current use of and future decision-making behaviors toward mobile enterprise apps, specifically mobile asset tracking, mobile sales force automation, mobile workforce management, and wireless email solutions.  The findings are based on a survey of 308 North American enterprise decision makers who were responsible for purchasing mobile software apps.

For complimentary access to more information on this research, please visit: http://bit.ly/PkFuca

Convincing companies of the fundamental business necessity of mobile worker app solutions is critical to a provider's success. Specifically, among the four mobile apps featured in this research, a "very necessary" attitude positively impacts adoption (current and planned) rates by as much as 41 percent.

"Today's businesses cite increased efficiency and productivity as their top reasons for providing mobile apps to their employees," said Frost & Sullivan Customer Research Analyst Karolina Olszewska. "However, softer benefits such as enhanced customer engagement and improved collaboration also rate highly among their reasons for implementation."

Among the deterrents to implementation, the most prominent reasons were concerns regarding the security of company and customer data as well as the potential high cost of implementation. Although pricing remains stable, with minor tweaks, app providers are showing a greater willingness to offer discounts for contractual commitments. In this scenario, service level agreements (SLAs) are receiving considerable attention.

"This is a fragmented market with many stakeholders," noted Olszewska. "Mobile app developers tend to be small and scattered, so direct sales are an insufficient strategy on their own. The correct channel partners are a key requirement for success. Additionally, stakeholders must continue to clarify the business benefits of their mobile solutions, especially the hard- and soft-dollar return on investment experienced by current users."

Overall, as the mobile enterprise apps market continues to mature, customer preferences are evolving in a number of areas. Therefore, participants not only must cater to sophisticated end-user demands with custom work and smart devices, but simultaneously must find an approach to mobile worker apps that is flexible and cost-effective (hosted, or non-native).

2013 North American Mobile Enterprise Applications is part of the Mobile and Wireless (http://www.wireless.frost.com) Growth Partnership Service program. Frost & Sullivan's related research includes: Mobile Workforce Management Markets, US Machine-to-Machine (M2M) Communications Markets, and Mobile Sales Force Automation (SFA) Markets. All research included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

Join Frost & Sullivan's interactive Visionary IT portal for the latest Information and Communication Technologies research, insights and tools to make winning, long-term business decisions. Visit: http://visionary-it.gilcommunity.com/

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us:     Start the discussion

Join Us:           Join our community

Subscribe:       Newsletter on "the next big thing"

Register:         Gain access to visionary innovation

2013 North American Mobile Enterprise Applications

NCA0-65

Contact:
Britni Myers
Corporate Communications – North America
P: +1.210.477.8481
E: [email protected]

Twitter: @FS_ITVision
LinkedIn: Future Growth Opportunities in ICT
Facebook: Frost & Sullivan

http://www.frost.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
IT professionals are also embracing the reality of Serverless architectures, which are critical to developing and operating real-time applications and services. Serverless is particularly important as enterprises of all sizes develop and deploy Internet of Things (IoT) initiatives. Serverless and Kubernetes are great examples of continuous, rapid pace of change in enterprise IT. They also raise a number of critical issues and questions about employee training, development processes, and opera...
This month @nodexl announced that ServerlessSUMMIT & DevOpsSUMMIT own the world's top three most influential Kubernetes domains which are more influential than LinkedIn, Twitter, YouTube, Medium, Infoworld and Microsoft combined. NodeXL is a template for Microsoft® Excel® (2007, 2010, 2013 and 2016) on Windows (XP, Vista, 7, 8, 10) that lets you enter a network edge list into a workbook, click a button, see a network graph, and get a detailed summary report, all in the familiar environment of...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
AI and machine learning disruption for Enterprises started happening in the areas such as IT operations management (ITOPs) and Cloud management and SaaS apps. In 2019 CIOs will see disruptive solutions for Cloud & Devops, AI/ML driven IT Ops and Cloud Ops. Customers want AI-driven multi-cloud operations for monitoring, detection, prevention of disruptions. Disruptions cause revenue loss, unhappy users, impacts brand reputation etc.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get tailored market studies; and more.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...