@ThingsExpo Authors: Liz McMillan, Jason Bloomberg, Pat Romanski, John Mertic, Lori MacVittie

Related Topics: @ThingsExpo, Java IoT, Linux Containers, Containers Expo Blog, Agile Computing, @CloudExpo, @BigDataExpo

@ThingsExpo: Article

IoT Manufacturing "Bigger" Opportunity

My Conversation with Mark Van Rijmenam Leads to Great Insights

I had a fun conversation with Mark Van Rijmenam (@VanRijmenam) (pictured below) a couple of weeks ago about cloud computing, Big Data, and the IoT. Mark runs BigData-Startups.com in Den Haag, Netherlands. We were mutually amused that he had chosen the name Think Bigger for his new book just as I had chosen that name for a recent IoT piece.

His book is now out, and can be found on Amazon. Mark sees as I do, an enormous opportunity for manufacturers with Big Data and IoT. He lives in a region of Europe known as the Randstad, encompassing 7 million people within 3,200 square miles across the cities and metro regions of Amsterdam, Den Haag, Rotterdam, and Utrecht. It's one of the great manufacturing centers of the world.

Given my roots and current base within the US Industrial Heartland, it seems that Mark and I share a similar point of view about the challenges and opportunities facing manufacturing in the developed world. Despite the recent decades of the Information Age and increasing global emphasis on a service-oriented economy, I've long believe that you still have to make stuff to succeed.

Carpe Diem
The IoT shows a way for manufacturers to seize industrial leadership again or for the first time. Mark seems to agree. As he wrote recently, "for manufacturers, IoT will mean using sensor data to optimize manufacturing processes and improving products." He quotes, Stefan Groschupf, CEO of Big Data Startup Datameer, who says that manufacturers need to "investigate and implement Big Data solutions to optimize processes, pull away from their competitors and ultimately save massive amounts of time and money."

"However," Mark writes, "a 2013 survey by the American Society for Quality (ASQ) showed that currently only 13% of the manufacturers surveyed have made (parts of) their factories smart. Those organizations that did implement sensors, 82% said to have experienced increased efficiency, 49% noticed fewer product defects and 45% experienced higher customer satisfaction."

"Another survey by ARM Holdings among 779 business leaders showed that 23% believe that the IoT will change their business or strategy. In addition, 30% believe that the IoT will unlock new products and services from existing products and services."

"So, although the results are significant, still very few organizations making their organization smart."

He also notes that doing so "is probably just a matter of time, (as) the ARM survey also revealed that 95% believe their company will be using IoT in three years."

Very Real
Mark thus believes "the connected world - the Internet of Things - is becoming a very real phenomenon, and some technology companies are trying to take the lead. The latest example is of course Google with its billion-dollar acquisition of Nest, the startup that produces intelligent thermostats capable of understanding and analyzing users' behavior by analyzing light levels, activity, humidity and temperature among other things. Also Google's self-driving, connected, car gives us an idea where we are heading. Or what about Apple's new iBeacon technology that could significantly change our shopping experience?"

Mark also writes about the potential of sensors to help cities innovate. He cites an example of Santander, Spain, "which has buried 12.000 sensors under the asphalt, affixed to street lamps and atop city buses. These sensors are a Proof of Concept by the European Commission to test how sensors can make European cities smart. Innovative solutions created with these sensors include street signs that display real-time parking information, up-to-the-minute information on road closures, parking availability, bus delays or the pollen count."

"Local shop owners have even joined the game and allow citizens to place orders when passing by, even when the shop is closed."

How Big Again?
This is all great stuff, and also points to the difficulty in measuring "how big" the IoT really is. As I've written before, I don't care. "Walang pakialam," as my friends in the Philippines say. Mark, in his writings, has addressed the money issue from the expense side. Answering his own question - "But how can organizations turn the data from these sensors in real money?" - he writes, "there are several important aspects that organizations need to take into account when joining the IoT movement. "

"(For example,) the best results are achieved when sensors are installed throughout the supply chain and data is shared as much as possible within that vertical. This could result to more efficient and intelligent processes that benefit each player within the supply chain."

"When materials are equipped with sensors, they can be tracked throughout the supply chain and smart-machines can talk to each other to optimize processes." He is clear that working such magic is "not an easy task, let alone cheap," noting the upfront costs, maintenance and support costs, and need for highly skilled analysts for all of the new Big Data being generated."

I haven't had the chance yet to read his book, but I imagine he encourages people to think bigger as they meet and rise to these latter challenges, on their way to paving the 21st century information superhighway with the things they need.

Contact Me on Twitter

More Stories By Roger Strukhoff

Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

Comments (1)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@ThingsExpo Stories
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining senso...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, discussed how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technologi...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, will discuss the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docke...
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...