@ThingsExpo Authors: Elizabeth White, Liz McMillan, Yeshim Deniz, Carmen Gonzalez, Lori MacVittie

Blog Feed Post

Italtel Launches Embrace WebRTC Solution

Fully-featured WebRTC-enabled platform provides a solution for themes like Social Enterprise and Real Time Communication

Milan, February 11, 2014 - Italtel, a leading telecommunication company in Next Generation Networks, Value Added Services and global IP-IP communication, today announced the release of its Embrace Solution, a software-only and cloud-ready Web Application Package.

The solution can be used to enable WebRTC services both in telecommunication networks and within an enterprise ICT infrastructure, as a standalone WebRTC solution.

WebRTC is expected to be a turning point for communications. By the end of 2014, there will be 1.7 billion WebRTC-supporting devices of which almost 500 million will be mobile devices. Overall device support for WebRTC will grow with a CAGR of 57% (2014-2016) reaching 4.2 billion by the end of 2016 (Disruptive Analysis, October 2013).

"WebRTC is likely to become one of the most interesting innovations in communication to date. It is making real-time voice and video communications available for anyone using a web browser," said Stefano Pileri, CEO of Italtel.

Fully developed at Italtel R&D labs, Embrace enables WebRTC multimedia communication - a fully-featured software application bundle with advanced capabilities enabling real time communication services in a clientless solution.

"Our Embrace WebRTC Solution provides the support infrastructure to broaden enterprise unified communication service delivery, while reducing complexity, costs and enhancing enterprise efficiency through easy configuration. Embrace Web Application Server introduces the concept of web convergence in real time communication and becomes the heart of the multi-technology conference environment," continued Pileri.

Embrace offers a WebAS "engine" for Video, Voice and multimedia services, enabling clientless communication using a common web-browser (Chrome, Firefox, etc.) and a WebRTC Gateway based on Italtel NetMatch-S product enabling communication towards the existing IP voice and video communication domain.

"The way we work is changing more and more rapidly: people work remotely using different and multiple mobile devices and organizations need to communicate and collaborate easily, both internally and with customers and partners. Embrace is a state-of-the art technology which really enables organizations to be multimedia "friendly", leveraging basic services like audio, video, chat, real-time file sharing, and desktop sharing," added Pileri.

WebRTC is used for multiple vertical applications encompassing Home Banking, Healthcare, Interactive E-Learning and Education, Enhanced Call Centers, Adult Entertainment, Online Gaming, M2M, Telematics & Systems Monitoring, Financial Services and Retail Banking.

In the enterprise context, Embrace can be integrated as the ubiquitous access point for contacts with remote-working or travelling employees, as well as for communication from customers or suppliers to the enterprise. Additionally it can be located in an already deployed ICT infrastructure and customized to cover specific needs due to the high flexibility of its applications and implemented APIs.

A live demo of Italtel WebRTC solution will be available at Mobile World Congress (Barcelona, 24-27 February 2014) at Italtel Meeting room 2E33MR (Hall 2).

For further information about Embrace, visit www.italtel.it/en/products/web-based-communication


Technical note
Embrace is the Italtel WebRTC Solution, enabling multimedia communication within one or more WebRTC domains spread in the Cloud. The Solution is a SoftWare Suite conceived for virtualized environments and Cloud, which is able to supply the mutual functions of a WebRTC WebAS (Embrace WebAS) and of WebRTC Gateway (NetMatch-S). The latter is fundamental towards VoIP "legacy" operators (interoperability with NGN and IMS domains) and/or other web domains (interworking with UCC platforms, like Cisco and Microsoft Lync).
Additionally Embrace can be deployed also in enterprise environment and possibly integrated in own ICT infrastructure.

Embrace enables real-time communication and provides services as follows:

  • Web-based voice/video calls
  • Enterprise contact center
  • Multi Party Conferencing
  • Instant Messaging
  • File and desktop sharing
  • Audio & Video Transcoding

A rich Application Programming Interface (API) suite enables various extensions for specific use cases, facilitating new business opportunities.


Italtel Group
Italtel designs, develops, implements solutions for NGN and NGS; Professional Services dedicated to the design and maintenance of networks; IT System Integration Services; Network Integration and migration activities. Italtel counts among its customers more than 40 of the world's top TLC Operators and SPs. In Italy Italtel is also reference partner of Enterprises and Public Sector for the deployment of IP Next-Generation Networks and for the development of multimedia convergent services for their customers. Italtel is present in 25 countries including France, UK, Spain, Germany, Belgium, Poland, United Arab Emirates, Saudi Arabia, Oman, Argentina, Brazil. www.italtel.com.

Contact details:
Laura Borlenghi Tel.: +39 02 4388 5275; Mobile: +39 335 769 4240; E-mail: [email protected]

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...