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Mobile Commerce News Weekly – Week of January 26, 2014

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

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Market research firm TNS revealed that 53 percent of respondents in Metro Manila already own a smartphone. For 2014 research firm IDC predicts smartphone adoption will see a 22 percent year-on-year increase in the country. This will lead to an increase in m-commerce transactions and app usage among Filipinos.  Read Original Content

"Last year Forrester forecasted that 5 percent of total online revenues would occur through mobile devices in 2013, but by the close of the year, many online retailers are reporting that mobile revenues have in-fact broken the 10 percent threshold," said Peter Sheldon of Forrester Research.  Read Original Content

First Direct, Nationwide, Santander, Metro Bank, and HSBC, five of the United Kingdom’s largest banks, are moving to provide their combined 18 million customers with the ability to make mobile payments leveraging QR codes and NFC technology later this year using Zapp, a mobile commerce platform from VocaLink.  Read Original Content

The True Cost of Mobility - Companies are under tremendous pressure to develop and deploy mobile apps for their business systems, yet the traditional approach to mobile app development typically costs $250K+ and takes 6+ months for a single app. Today IT professionals are exploring platforms that radically reduce costs and time-to-market for their mobile initiatives, especially around complex applications such as SAP, Oracle, or custom applications. Download the whitepaper - https://www.capriza.com/resources/whitepapers/?resource=true-cost-of-enterprise-mobility&adgroup=MES

Ovum, a market research firm based in the United Kingdom, has released its latest 2014 Trends to Watch report, which predicts Apple will finally enter into the mobile commerce market this year.  Read Original Content

Traditional brick and mortar stores like Tesco, Morrison’s and Marks & Spencer recently announced lackluster Christmas results, while online stores like John Lewis, House of Fraser and Next have reported substantial growth. This isn’t just a one-time phenomenon. Trends are showing UK online retailers are consistently coming out on top with staggering revenue increases.  Read Original Content
According to a recent report from BIA/Kelsey, three years from now spending on location-based marketing is expected to represent 52 percent of all of the money spent on mobile advertising.  Read Original Content

The value of Polish the mobile commerce market is forecast to double to nearly PLN 1 billion (EUR 0.2 billion) in 2014, reports PMR.  Read Original Content

According to a survey commissioned by Google in 2012, nearly 70 percent of users are more likely to buy from a website that is optimized for mobile devices. On the other hand, 96 percent of customers have said they frequently come across sites that were not suitable for mobile use.  Read Original Content

Google has bought UK start-up DeepMind for a reported £400m, making the artificial intelligence firm its largest European acquisition so far. The artificial intelligence company specializes in algorithms and machine learning for e-commerce and games.  Read Original Content

MEF released the first report in its Global Consumer Insights Series on Mobile Money that analyzed data from 10,000 respondents in 13 countries.  In 2013, 15 percent of mobile media users made some form of mobile payment to make a purchase. The largest group of these users (seven percent of the total sample) did so via a mobile wallet.  Read Original Content

The Royal Bank of Canada has released its first mobile commerce platform, called the RBC Wallet. The platform is powered by the bank’s Secure Cloud.  The bank claims its mobile wallet is the first of its kind in Canada, allowing consumers to choose either their debit RBC account or a Visa credit account to make payments.  Read Original Content

Judo, a leading mobile commerce firm based in the United Kingdom, has launched a new website called judoHub. The website is devoted to providing businesses with information concerning mobile payments and how they can engage consumers with smartphones and tablets.  Read Original Content

According to QRCodePress, in the last quarter of 2013 approximately 65 percent of marketing emails were opened on a tablet or smartphone. When compared to the third quarter of that year, this was an increase of four percent. Read Original Content

According to a recent report by Movable Ink, mobile marketing is taking off with potential, as a tremendous number of Americans use their smartphones and tablets to check their emails. The research showed smartphones are used to open emails 48.23 percent of the time and tablets are used for opening emails 16.52 percent of the time.  Read Original Content

Continuing on its buying jag, Yahoo acquired mobile-marketing company Sparq.
Sparq lets users switch between apps on their smartphones and could be enticing to marketers because it is said to drive people's app usage. Read Original Content

Recent Articles by Kevin Benedict

14 Ways Strategic Enterprise Mobility Solutions Can Help Build an Empire
The Roman Road and Enterprise Mobility
Mobile Expert Opinion: Mobile Platform as a Service by Peter Rogers
Mobile Expert Interview: Mary Brittain-White
Mobile Expert Interview: Glenn Johnson and Kevin Benedict
Mobile Expert Interview: Yuval Scarlat on Cloud Mobility
Mind the Gap - Enterprise Mobility and Digital Transformation

Webinars of Note (Recorded)

Rapidly extend any enterprise application to mobile devices without coding, APIs, or integration.

Whitepapers of Note

Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise
Making BYOD Work for Your Organization
Managing BYOD and Legacy Systems
The Secret to Enterprise Mobile Application Adoption
Solving The Mobile Developer Scarcity Problem
The True Cost of Mobility

*************************************************************
Kevin Benedict
Senior Analyst, Digital Transformation Cognizant
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Follow me on Twitter @krbenedict
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict is the Senior Analyst for Digital Transformation at Cognizant, a writer, speaker and SAP Mentor Alumnus. Follow him on Twitter @krbenedict. He is a popular speaker around the world on the topic of digital transformation and enterprise mobility. He maintains a busy schedule researching, writing and speaking at events in North America, Asia and Europe. He has over 25 years of experience working in the enterprise IT solutions industry.

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