@ThingsExpo Authors: Elizabeth White, Pat Romanski, Yeshim Deniz, William Schmarzo, Liz McMillan

News Feed Item

RSA Chief Art Coviello Calls for Proof, Not Promises to Assure Trust in the Cloud

Industry Must Close "Trust Void" by Giving Control and Visibility of Identities, Information and Infrastructure in the Cloud

SAN FRANCISCO, Feb. 15, 2011 /PRNewswire/ -- RSA® CONFERENCE 2011 -- In his opening keynote at RSA Conference 2011, Art Coviello, Executive Vice President of EMC and Executive Chairman of RSA, The Security Division of EMC (NYSE: EMC), outlined a strategy to close the trust void that holds many organizations back from deploying mission-critical applications in cloud environments.

In both the opening keynote address at RSA Conference and in a new EMC Vision Paper released today, "Proof Not Promises: Creating the Trusted Cloud," EMC challenges conventional thinking by affirming that the cloud can meet the security, compliance and performance conditions of any business process, even those with the strictest regulatory requirements such as PCI. However, actually trusting mission-critical business to the cloud requires the ability to inspect and monitor actual cloud conditions first-hand, not just rely on outside attestations. This can be achieved by rethinking long-standing security beliefs and using existing technologies in creative new ways.

"Establishing control and visibility over clouds is the dominant security challenge preventing organizations from fully leveraging cloud environments today, and it's a fundamental problem that EMC is committed to solving," Coviello said. "The promise is that you CAN achieve safety in the cloud. The promise is that we CAN fundamentally do security differently than we've ever done before. The proof comes when leveraging virtualization technology we can demonstrate control and visibility, the key elements of trust, in cloud environments.

"As with other IT transformations over the decades from mainframes, to client server, to the web, Coviello pointed out that virtualization and cloud computing share the same underlying information security goal of getting the right information to the right people over a trusted infrastructure in a system that can be governed and managed. But in contrast to previous IT shifts, Coviello asserted that, unless properly addressed, the enormous amount of change across the core security dimensions of information, identities and infrastructure can create immense control and visibility challenges.

"Virtualization is the cloud's silver lining because virtualization fuels the cloud's ability to surpass the level of control and visibility that physical IT delivers," Coviello continued. "By consolidating multiple systems on a single platform, organizations gain a centralized control point for managing and monitoring every virtual infrastructure component."

To gain this unparalleled visibility and consolidated control, security in virtual and cloud infrastructure must align to three fundamental attributes:

  1. Security becomes logical and information-centric, defending logical rather than physical boundaries and focusing on the protection of sensitive information and transactions rather than infrastructure.
  2. Security becomes built into infrastructure and applications with security management controls becoming far more automated, essential to enabling security and compliance to work at the speed and scale of the cloud. Achieving this means building security into virtualized components and, by extension, distributing security throughout the cloud.
  3. Security becomes risk-based and adaptive, in which organizations reduce their reliance on static rules and signatures and instead employ real-time analytics to predict threats and proactively adjust to them.

Coviello added, "These three principles can lead us to a heightened level of control and visibility that will create the critical evidence, the proof if you will, that leads to trust. The ability for organizations to inspect and verify conditions first-hand is the highest standard for trust in the cloud. It's a standard based on proof, not promises."

Richard McAniff, VMware Chief Development Officer and Co-President, Products joined Coviello onstage to illustrate several core concepts of a secure, trusted cloud by embedding security controls into the VMware virtual infrastructure. For example, McAniff demonstrated how a combined VMware vShield(TM) technology and RSA® Data Loss Prevention (DLP) solution can automatically enable information classification, discovery and security policy enforcement at the virtual infrastructure layer.

"What this will let organizations do is take an information-centric approach to creating security zones within their infrastructure," McAniff said. "Imagine your infrastructure telling you, 'Here's a suggested zone for PCI, or PII or PHI.' That truly is an intelligent infrastructure. This example reflects a key element of our collaboration with RSA to embed security controls into the virtual infrastructure and automate management to help organizations simplify the setup and operation of secure, trusted clouds."

Additional news from RSA:

  • RSA Establishes RSA(TM) Cloud Trust Authority to Accelerate Cloud Adoption: RSA announced the RSA Cloud Trust Authority, a set of cloud-based services designed to facilitate secure and compliant relationships among organizations and multiple cloud service providers. By enabling visibility and control over identities, information and infrastructure, the RSA Cloud Trust Authority will foster the trust and confidence necessary for organizations to more fully adopt cloud computing for business-critical applications and sensitive information.
  • RSA Launches Industry's First End-to-End Incident Management Solution: RSA today announced the RSA(TM) Solution for Security Incident Management, the industry's first automated solution that helps CISOs visualize and prioritize the growing number of security threats while minimizing the time-consuming manual investigation processes. The new solution is designed to enable security analysts to focus on the security risks most likely to impact business objectives with more complete information to manage the resolution of those incidents.

EMC's vision paper, "Proof not Promises: Creating the Trusted Cloud," is co-authored by Pat Gelsinger, President and Chief Operating Officer, EMC Information Infrastructure Products; Howard D. Elias, President and Chief Operating Officer, EMC Information Infrastructure and Cloud Services; Arthur W. Coviello, Jr., Executive Vice President, EMC Corporation and Executive Chairman, RSA, The Security Division of EMC; and Richard McAniff, Chief Development Officer and Co-President, Products, VMware.

About RSA

RSA, The Security Division of EMC, is the premier provider of security, risk and compliance management solutions for business acceleration. RSA helps the world's leading organizations succeed by solving their most complex and sensitive security challenges. These challenges include managing organizational risk, safeguarding mobile access and collaboration, proving compliance, and securing virtual and cloud environments.

Combining business-critical controls in identity assurance, encryption & key management, SIEM, Data Loss Prevention and Fraud Protection with industry leading eGRC capabilities and robust consulting services, RSA brings visibility and trust to millions of user identities, the transactions that they perform and the data that is generated. For more information, please visit www.RSA.com and www.EMC.com.

This release contains "forward-looking statements" as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) our ability to protect our proprietary technology; (iv) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (v) competitive factors, including but not limited to pricing pressures and new product introductions; (vi) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (vii) component and product quality and availability; (viii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (ix) insufficient, excess or obsolete inventory; (x) war or acts of terrorism; (xi) the ability to attract and retain highly qualified employees; (xii) fluctuating currency exchange rates; (xiii) litigation that we may be involved in; and (xiv) other one-time events and other important factors disclosed previously and from time to time in the filings of EMC Corporation, the parent company of RSA, with the U.S. Securities and Exchange Commission. EMC and RSA disclaim any obligation to update any such forward-looking statements after the date of this release.

RSA, RSA Data Loss Prevention and RSA Solution for Security Incident Management are either registered trademarks or trademarks of EMC Corporation in the United States and/or other countries. VMware and VMware vShield are registered trademarks and/or trademarks of VMware, Inc. in the United States and/or other jurisdictions. All other products and/or services referenced are trademarks of their respective companies.

Get RSA News from RSA Conference:


SOURCE EMC Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is ...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...